SUMMARY

• C - level professional with over 10 years of experience delivering superior international product management across global markets.
• With a proven track record of successfully leading international expansion of customer base and revenue growth potential in new markets.
• Energetic and outspoken communicator with first-hand knowledge of multicultural business environments and proficient in different languages.

AREAS OF EXPERTISE

• Product Management
• Sales and Marketing
• Corporate Communications
• Customer Relationships
• Forecasting, Budgeting and expenses
• Staff Supervision, Coaching and Training
• Product Owner/Agile - Scrum
• UI/UX Design
• Web Development
• Social Medial
• Content Writing
• Data Analysis

PROFESSIONAL EXPERIENCE

Confidential

Agile Product Owner

Responsibilities:

• Serve as the subject matter expert for the dining track, owning the product vision and roadmap for the upcoming replacement of the current dining management system fleetwide, effectively communicating with key stakeholders/users and working closely with other teams across the organization to ensure resource alignment of project implementation.
• Lead the discovery research to understand current dining management system pain points for all stakeholders and users as well as the implications for guest experience and the business.
• Use performance analytics and user insights to develop and improve features for the new dining reservation management application.
• Seek and analyze different vendors' options for the dining management replacement track, creating a gap analysis to determent the most suitable option for the organization and present a final recommendation to the dining leadership for review.
• Collaborate with stakeholders/users to understand business problem statements and convert them into user stories.
• Articulate product vision and user stories in a way understandable to the development team.
• Manage and prioritize the backlog, refining stories and establishing user story acceptance criteria.
• Work closely with the architecture team to determine challenges and dependencies for the replacement of the dining management system.
• Work closely with the E-commerce team on designing new dining features needed in their backlog for release 2020.
• Apply Agile methods and processes to promote a disciplined and transparent project management process.

Confidential

Product Manager

Responsibilities:

• Lead agile cross-functional teams of UI/UX designers and web developers dedicated to the creation of an e-commerce platform, successfully accomplishing products' timeline and goals within record time.
• Developed an overall product backlog, dividing it between developers, sales/marketing and underwriting teams to archive a feasible product release plan within set datelines. Translating necessary features into user stories within the different teams’ backlogs while managing ranking, grooming and, prioritization to reflect end customer, C suite and stakeholder’s requirements.
• Led branding, sales and marketing teams, as well as all customer communications for a high volume of prospective client’s database, converting 60% of leads into new clients on a monthly basis.
• Analyzed Cord Blood Banks sales KPI to forecast product’s revenue within first year of launch. Measured and communicated results; using this information to make recommendations on how to improve product's international exposure and public awareness of its benefits and coverage therefore increasing sales potential.
• Managed and cultivated all commercial communications and close alliances with reinsurance partners and stakeholders to achieve globalization objectives, being a key element in the closing of an important partnership with a prestigious reinsurance company member of Lloyd’s of London.
• Participated in every aspect of content creation, from review and rewriting of relevant policy benefits, website/social media content, the creation of brochures, media communications and blog posts to educate consumers about the importance of cord blood banking and the benefits of having the means to access such treatments.
• On-boarded several new cord blood bank accounts within a year rapidly forming an international commercialization network, expanding market share and developing new business avenues for the fast expansion of product 's marketing and distribution.
• Represented the product at international conferences, PR events, presentations, and talks which resulted in quick recognition of the product brand within the cord blood banking industry, positioning it as a solid option amongst competitors in only 6 months.
• Followed up and weekly engaged with regional cord blood bank’s senior management, evaluating product awareness, sales, brand communications, overseeing product adoption in each country. The continued communication and feedback allowed for successful prospect client conversion and well-targeted marketing campaigns that delivered quick results.
• Provided superior customer service and counsel for prospective clients looking to acquire international coverage.

Confidential

VP of International

Responsibilities:

• Lead the staff and everyday operations of the international department, overseeing 17 affiliated offices around the world. Coordinated all corporate communications with the international accounts in the Latam territories.
• Performed in-depth research and analysis of competition to discover new potential markets and competitive pricing strategies for international territories. Managed all contractual obligations related to affiliates and international business requests, such as RFPs, RFIs for laboratory development agreements, lab equipment/supplies, marketing agreements for distribution of services, contract renewals, etc.
• Traveled to different countries in order to train, evaluate and assess partner’s performance and compliance with company standards. Spokesperson for Latin America, Europe, and Middle Eastern markets (TV interviews, public relations, written publications/articles and training talks).