SUMMARY

• I'm an innovative, high - performance agile professional with a natural acuity for managing project lifecycles, technological implementations, and growth marketing campaigns. For more than 15 years I’ve lead project, product, channel, demand generation and customer success strategies in the Technology, Life Science, and Financial Service industries.
• As a Scrum practitioner, marketer, servant leader, tactician and storyteller, I’ve been recognized for my ability to guide dynamic, cross-functional teams in the development of winning strategies that yield results by relying on agile practices, data, authentic, compelling storytelling and a consistent dedication to keeping my audience(s) top of mind.
• I’m a problem solver by nature, my experience as a Scrum Master brings a unique can-do approach to each and every role I’ve embraced. I believe every challenge has a solution, so I naturally thrive in environments in need of a change agent - someone capable of building and leading a new initiative or willing to critically analyze and strategically transform an existing one.

AREAS OF EXPERTISE:

• Project Management, B2B, B2C & B2E Product, Partner/Channel, Loyalty & Retention Marketing, Demand Generation, Client Engagement, Development Lifecycle Management, Software Development, Consumer Technology, Process Implementation, Product Positioning, Go-to-Market Strategy, Web/Content Development, Data Analysis, Customer Experience Management, and Marketing Automation
• Social Media Engagement- Hootsuite, Sprout Social
• Multimedia Development- Adobe Creative Cloud, Apple Final Cut Studio
• JavaScript, HTML, CSS, SQL. Apache Velocity

PROFESSIONAL EXPERIENCE

Confidential - Needham, MA

Distributed Marketing Project Specialist

Responsibilities:

• Working with Fortune 500 financial services clients to manage the development and distribution of customizable, multi-functional digital marketing assets
• Daily communications with clients, client services, coders, designers, developers, and product owners
• Hands on development process, collaborating effectively across multiple cross-functional teams to deliver high quality UI/UX deliverables
• Conduct daily standups and track progress of weekly sprints with Kanban boards customized in Jira
• Project and resource scheduling to remove any impediments that may hinder production
• Established a consistent delivery process for each account by implementing Scrum practices to shape the direction, lifecycle, and quality for all digital deliverables

Confidential - Waltham, MA

Senior Marketing Manager

Responsibilities:

• Developed and implemented effective new marketing strategies, technology tools, distribution channels, data and consumer analysis in a very budget conscious, start-up environment
• Acted as subject matter expert in the areas of online marketing best practices, industry standards and legal requirements.
• Developed and designed new corporate websites, print collateral, slide decks, and brand guidelines
• Designed displays, product packaging, and informational graphs for conferences and trade shows
• Deployed email marketing campaigns with the Salesforce IQ CRM platform
• Performed Ad hoc tasks upon request

Confidential - Redmond, WA

Project Manager

Responsibilities:

• Managed day-to-day lifecycle campaign operations for the Office 365 Small Business Academy monthly webinar initiative
• Conducted sprint planning with product owner to determine goals, target segments, campaign flows, creative, content requirements and the definition of done before work begins
• Oversight and facilitation of four week sprints - sprint planning, daily scrum meetings, sprint review and retrospective
• Hands on production of emails, landing pages, templates, forms, custom lists, triggers, consumer behavior, and reports in Marketo
• Used Litmus for usability - UAT and A/B testing for emails, landing pages, layouts, graphics, subject lines as well as link tagging to track interactions for data analysis.
• Campaign and software development lifecycle management
• Assisted with corporate and solutions marketing team alignment to ensure messaging and creative consistency throughout the customer journey
• Designed, tested, deployed and reported performance on drip campaigns

Confidential - Atlanta, GA

Digital Project Manager

Responsibilities:

• Managed the promotion and distribution of OPHPR’s (Office of Public Health Preparedness and Response) public health preparedness response mobile educational solutions
• Managed digital and interactive projects from concept to completion.
• Oversight of all aspects related to project deliverables, including project plans, budgets, project backlog, and change orders; ensuring projects remain within or possibly accelerate predetermined release deadlines
• Identified all assets and resources necessary to successfully meet external customer expectations
• Pivotal input in audio visual interactive instructional tools (demos and product tours)
• Coordinated usability - UAT/ QA testing and delivery of results
• Conducted (virtual) daily scrum meetings to access project/product development cost, launch requirements, product owner backlog, and rectify possible release delays