Objective

Senior level usability engineer and interaction designer with over 10 years experience in optimizing technology, business and user needs to architect a usable experience across websites, applications and mobile devices seeking a full-time position in an organization that focuses on the consumer.

• 10+ years of professional experience designing user interfaces that fully meet the needs of the business while delivering effective, efficient and enjoyable user experience.
• Expertise in end-to-end User Centered Design activities like gathering user and business requirements, identifying problems and opportunities, performing competitive analysis, producing conceptual and detailed designs, documenting design specifications, and conducting usability evaluation.
• Experience with user experience research methods, namely, usability and A/B testing, focus groups, site analytics (e.g. Coremetrics) and customer surveys (e.g. Vision Critical and Keynote).
• Hands-on experience in delivering products from scratch and taking it through several release cycles.
• Experience in Retail, Insurance, Financial Services, Telecommunication, Software and Manufacturing industries.
• Experience in large organizations as well as in start-up environments.
• Supervised and mentored design associates.
• Strong communication, analytical, and problem solving skills.

Professional Experience

• Responsible for driving user experience improvements for Staples web and mobile sites and Copy and Print Center.
• Major initiatives included the redesign of homepage, product pages, checkout and ship-to-store, in-store inventory lookup, personalized recommendations, multiple payment methods, ink and toner finder, microsites, entire browse path and compliance with section 508/ADA guidelines.
• Key achievements include a lower abandonment at checkout and product pages, ability to filter search results easily, sales increase due to personalized recommendations, and higher foot traffic at retail stores.
• Built end-to-end user experience from concept, mockups and flows, wireframes, interactive prototypes, and user testing.
• Directly and deeply involved in user experience strategy and feature road map planning, as well as brand marketing and positioning.
• Incorporated both quantitative and qualitative user experience research, including remote and in-house usability testing, A/B testing, site analytics and user surveys.
• Contributed and collaborated with the rest of the Staples usability team to support the user experience across other subsidiaries (Quill and Staples Promotional Products) and vendor controlled sites.

Nov 05 - Present
Confidential, Austin, TX - Usability & Design Specialist

• Responsible for the UI design and usability testing for over $20M initiatives.
• Hands on experience in scoping, requirements gathering, generating wireframes, prototyping, testing, and writing specifications for complex enterprise applications.
• Designed industry-leading employee benefits enrollment and configuration applications.
• Created multi-user interfaces for administrators, brokers, call centers, client HR, and employee users that support over 15 insurance carriers, 3 call centers, and 2.2 million employee users from over 100 large market clients including IBM, Cigna, UAW, Ford, BASF, Lockheed, Verizon, and more.
• Facilitated design process between marketers, developers, and client executives to optimize technology, usability, budget, and timeframes into the most effective business solution.
• Received A.M Best E-Fusion award for outstanding use of Internet technology by an insurance organization.

Jan 03 - Nov 05
Confidential, Houston, TX - Software Engineer

• Responsible for coordinating and conducting usability studies, field studies, heuristic evaluations, and prototyping.
• Generated workflows and navigational flowcharts for various suites of products.
• Prepared usability plans, test reports and design specifications for the software developers.

Jun 02 - Dec 02
Confidential, Mountain View, CA - UI Designer

• Conducted different types of research independently, including usability tests, contextual inquiries, and heuristic evaluations for QuickBooks.
• Generated and evaluated the usability of product concepts, workflows, user interaction, and visual designs.
• Responsible for leading cross-functional team members and completing projects from inception to completion.
• Created guidelines to give a common look and feel within QuickBooks.

Jan 01 - Mar 02
Confidential, San Jose, CA - Usability Engineer

• Led a team to develop the navigational flow and user interface for browser-based administration of Call Centers to be mainly used by supervisors and higher.
• Developed the design documents and prototypes to communicate with the software developers.
• Created a common component library to give a common look and feel for Aspect products.

Computer Skills

• Operating Systems: Windows XP, Windows 2000, Windows 98, Windows 95, and Windows NT.
• Prototyping tools: Dreamweaver, Axure, iRise.
• Programming Languages: HTML, Java, JavaScript, DHTML, Visual Basic 6.0, and CSS.
• Database: M.S. Access.
• Other Applications and tools: M.S. Office (Word, Excel etc.), Visio, Adobe Photoshop, Adobe Premier, Lotus Notes, and AutoCAD R-13.

M.S. in Industrial Engineering.

• Focus: Human Factors, Human-Computer Interaction and Usability Engineering, Ergonomics for Applied Psychology.
• Publication: Preparing the Aircraft Maintenance Technician for Tomorrow: Assessment of the New AMT curriculum, to be published in the Proceedings of the IEA 2000/Human Factors and Ergonomics Society Annual Meeting, August 2000, San Diego, CA.
• Research and Teaching Assistant.

B.S. in Production Engineering.

• Focus: Fundamentals of Production Engineering, Tool Design, Automation and Controls, Marketing Management.