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Product Manager Resume

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Brea, CA

TECHNICAL SKILLS:

Tools: Google Analytics, Omniture SiteCatalyst, Google Tag Manager, Jira, Magento, Google Adwords, BigQuery, UserTesting, Hotjar, dotCMS, Vignette, CMS, ECM, Dynamic Yield, Google Optimize, Maxymiser, Adobe Test & Target, Responsys, ExactTarget, Bazaarvoice, PowerReviews, Endeca, Cloudinary, Scene7, CRM, MDM, CDN, Drupal, AtTask, Workfront, Microsoft Excel, Powerpoint, Project, Visio

Skills: Agile Software Development, Digital Marketing, Web Analytics, SEO, SQL, translation

EXPERIENCE:

Confidential, Brea, CA

Product Manager

Responsibilities:

  • Partnered with cross - functional teams - software development, ecommerce, UX/UI, creative design and Confidential teams - to deliver solutions on time.
  • Led and facilitated meetings - stakeholder requirements gathering, sprint planning, backlog grooming and restrospective meetings - to get things done and foster collaboration across different teams.
  • Created, maintained and prioritized the product backlog based on product strategy and impact to user experience and revenue.
  • Conducted research sessions by using rapid prototypes and utilizing UserTesting platform to understand the needs and pain points of consumers.
  • Led software development effort to launch a web-to-print solution, WePrint, whose revenue grew 40-50% year over year since launch in 2015.
  • Assisted WePrint team with data-informed decision making by providing insights and analysis.
  • Created conversion funnels and analyzed web metrics in Omniture and Google Analytics.
  • Conducted A/B tests and improved visit-to-order conversion rate from 0.67% in 2015 to 1.79% in 2018.
  • Managed release of new features for WePrint site. Defined priorities and ensured that deadlines were met.
  • Quarterbacked project effort to launch a direct-to-consumer solution, Online Aisle, providing the consumers with more product choices and improved shopping experience.
  • Coordinated analytics platform migration from Omniture to Google Analytics.
  • Documented data collected in Omniture and standardized the data to be collected via GTM data layer.
  • Contributed to the Avery.com site revamp project as product owner.
  • Led migration effort of ecommerce site from third party platform, Digital River, to in-house Magento ecommerce platform.
  • Streamlined software development and QA process by improving and updating workflow.

Business Analyst

Confidential

Responsibilities:

  • Led development activities of company website (Avery.com) and mobile application utilizing agile methodology.
  • Created user stories and business requirement documents and facilitated sprint planning and backlog grooming sessions.
  • Assisted Magento ecommerce development project. Participated in project phases including: solution blueprinting, flow diagramming, usability testing, end-to-end testing and user acceptance.
  • Researched app store optimization and recommended keywords for Avery Design & Print tablet app. Recommended product enhancements based on analytics and user feedback.
  • Conducted A/B tests using Test & Target and improved user experience and task completion rate.
  • Analyzed consumer surveys and Omniture data and recommended developing new features, improving NPS from 50s to 60s.
  • Created project and UAT plans for migrating content delivery network provider for global Avery websites, saving $200,000 in cost annually.

Confidential, North Hills, CA

Sr. Application Developer

Responsibilities:

  • Identified opportunities and implemented solutions to improve business processes and efficiency.
  • Led ecommerce and site redesign project for Confidential.
  • Reviewed RFP responses and SOW’s and assisted wireframe review session.
  • Integrated ecommerce platform with Oracle EBS Order Management, enabling order fulfillment, order status update and shipping notification.
  • Collaborated with sales, forecasting and supply chain team to streamline the inventory allocation process by implementing an application that tracks forecast changes and adjustments, reducing process time by 50%.
  • Implemented a document management system for accounting and operations group. Performed cost benefit and gap analysis and negotiated with multiple vendors. Delivered the project ahead of schedule and saved 10% in cost on $100K budget.

Confidential, Hollywood, CA

Web Application Developer

Responsibilities:

  • Developed web applications for the facility operations group.
  • Implemented a studio tour booking system integrated with billing system, improving order-to-bill process time by 50%.
  • Created UAT plan for the upgrade of asset management system.

Confidential CA

Sales Associate

Responsibilities:

  • Achieved sales associate of the year award in 2004 for increasing revenue by 25% and improving profit margin by 9%.

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