Product Manager Resume
Brea, CA
TECHNICAL SKILLS:
Tools: Google Analytics, Omniture SiteCatalyst, Google Tag Manager, Jira, Magento, Google Adwords, BigQuery, UserTesting, Hotjar, dotCMS, Vignette, CMS, ECM, Dynamic Yield, Google Optimize, Maxymiser, Adobe Test & Target, Responsys, ExactTarget, Bazaarvoice, PowerReviews, Endeca, Cloudinary, Scene7, CRM, MDM, CDN, Drupal, AtTask, Workfront, Microsoft Excel, Powerpoint, Project, Visio
Skills: Agile Software Development, Digital Marketing, Web Analytics, SEO, SQL, translation
EXPERIENCE:
Confidential, Brea, CA
Product Manager
Responsibilities:
- Partnered with cross - functional teams - software development, ecommerce, UX/UI, creative design and Confidential teams - to deliver solutions on time.
- Led and facilitated meetings - stakeholder requirements gathering, sprint planning, backlog grooming and restrospective meetings - to get things done and foster collaboration across different teams.
- Created, maintained and prioritized the product backlog based on product strategy and impact to user experience and revenue.
- Conducted research sessions by using rapid prototypes and utilizing UserTesting platform to understand the needs and pain points of consumers.
- Led software development effort to launch a web-to-print solution, WePrint, whose revenue grew 40-50% year over year since launch in 2015.
- Assisted WePrint team with data-informed decision making by providing insights and analysis.
- Created conversion funnels and analyzed web metrics in Omniture and Google Analytics.
- Conducted A/B tests and improved visit-to-order conversion rate from 0.67% in 2015 to 1.79% in 2018.
- Managed release of new features for WePrint site. Defined priorities and ensured that deadlines were met.
- Quarterbacked project effort to launch a direct-to-consumer solution, Online Aisle, providing the consumers with more product choices and improved shopping experience.
- Coordinated analytics platform migration from Omniture to Google Analytics.
- Documented data collected in Omniture and standardized the data to be collected via GTM data layer.
- Contributed to the Avery.com site revamp project as product owner.
- Led migration effort of ecommerce site from third party platform, Digital River, to in-house Magento ecommerce platform.
- Streamlined software development and QA process by improving and updating workflow.
Business Analyst
Confidential
Responsibilities:
- Led development activities of company website (Avery.com) and mobile application utilizing agile methodology.
- Created user stories and business requirement documents and facilitated sprint planning and backlog grooming sessions.
- Assisted Magento ecommerce development project. Participated in project phases including: solution blueprinting, flow diagramming, usability testing, end-to-end testing and user acceptance.
- Researched app store optimization and recommended keywords for Avery Design & Print tablet app. Recommended product enhancements based on analytics and user feedback.
- Conducted A/B tests using Test & Target and improved user experience and task completion rate.
- Analyzed consumer surveys and Omniture data and recommended developing new features, improving NPS from 50s to 60s.
- Created project and UAT plans for migrating content delivery network provider for global Avery websites, saving $200,000 in cost annually.
Confidential, North Hills, CA
Sr. Application Developer
Responsibilities:
- Identified opportunities and implemented solutions to improve business processes and efficiency.
- Led ecommerce and site redesign project for Confidential.
- Reviewed RFP responses and SOW’s and assisted wireframe review session.
- Integrated ecommerce platform with Oracle EBS Order Management, enabling order fulfillment, order status update and shipping notification.
- Collaborated with sales, forecasting and supply chain team to streamline the inventory allocation process by implementing an application that tracks forecast changes and adjustments, reducing process time by 50%.
- Implemented a document management system for accounting and operations group. Performed cost benefit and gap analysis and negotiated with multiple vendors. Delivered the project ahead of schedule and saved 10% in cost on $100K budget.
Confidential, Hollywood, CA
Web Application Developer
Responsibilities:
- Developed web applications for the facility operations group.
- Implemented a studio tour booking system integrated with billing system, improving order-to-bill process time by 50%.
- Created UAT plan for the upgrade of asset management system.
Confidential CA
Sales Associate
Responsibilities:
- Achieved sales associate of the year award in 2004 for increasing revenue by 25% and improving profit margin by 9%.
