TECHNICAL SKILLS

• Marketo
• Exact Target
• Vertical Response
• Hubspot; Drupal
• Magento
• Dreamweaver
• WordPress
• ExpressionEngine; Salesforce
• PlayForce
• Goldmine
• NetSuite
• Planogram
• Smartsheet; Photoshop
• Canva; QuarkXPress
• MS Publisher; Excel
• PowerPoint; Hootsuite
• Confidential Analytics
• SEMRush; Platypus; Oxygen
• GitHub
• JIRA
• Buganizer
• MS Project
• Trello
• Quip
• Asana; XML
• HTML
• JASON
• CSS.

PROFESSIONAL EXPERIENCE

Confidential, Mountain View, CA

Project Manager

Responsibilities:

• Lead building, testing and launching integrated promotional campaigns;
• Serve as a subject matter expert on processes and tools including CRM, CMS, email, social media, PR for cross - functional partners;
• Monitor campaign metrics, partner with Analytics, Engineering, Support, Design and Marketing teams.
• Managing execution of global promotional campaigns:
• Lead configuring, testing, staging pre-launch and troubleshooting post-launch with cross-functional partners in Product, Engineering, Design, Analytics and Customer Support;
• Work cross-functionally with Product Marketing Managers and merchandising team to manage and publish a roadmap calendar of promotional campaigns surfaced to user segments on the digital store;
• To enable growth, focus on processes, documentation, performance metrics and incorporate new strategies, features and functionality.

Confidential, Sunnyvale, CA

Content Manager

Responsibilities:

• Own content management operations in support of product launches and regular page maintenance;
• Lead localization projects with support of the team;
• Collaborate cross-functionally with internal and external teams to ensure quality of deliverables to clients;
• Responsible for creation and maintenance of product data featured in the Retail Stores, across multiple locales using XML and a proprietary content management system;
• Balance working on multiple projects, assignments and launches in fast-paced work environment;
• Work within content management team to contribute to creating documentation and training;
• Contribute to the evolution of internal platforms and processes by providing feedback on toolsets, UI, best practices and workflow optimization.

Confidential

Digital Content Manager

Responsibilities:

• Lead website optimization project: performed website audit; used Confidential Analytics to build keyword positioning reports, organic traffic and website visibility reports; achieved 20% increase in website visibility
• Managed customer email communication program: designed HTML templates and built workflows on Hubspot and Trustpilot, sent e-mail invites to submit service reviews, responded to reviews within 24 hours;
• Launched 8 new products: created product webpages on Drupal, re-wrote product descriptions according to SEO best practices to ensure pages are easily crawlable, optimized images for the web to speed up website load time; designed promo banners; worked with oversees web engineering team to push promo codes live; built, tested and launched promotional campaigns, used data to monitor campaigns’ performance and identify areas for improvement;
• Coordinated marketing projects to ensure timely completion; partnered with international creative teams to align deliverables with visual standards and voice guide;
• Initiated brand ambassadors and influencers engagement program which resulted in significant increase of 5-star customer reviews and, as a result, in July 2018, one of the tours was recognized by TripAdvisor as #4 Best Tour in the World based on customer reviews;
• Wrote and published press releases with new product announcements on PR sites; created and published blog posts promoting new destinations.

Confidential, Alameda, CA

E-Commerce Specialist

Responsibilities:

• Lead website optimization implementation: added high performing key words and meta descriptions to improve SEO, optimized images for the web to decrease website load time, used Confidential Analytics to track results;
• Drove brand awareness and customer engagement on social media channels, initiated partnerships with brand ambassadors, bloggers and industry influencers, published 20 guest blog posts, scheduled daily social media posts, tracked social media channels performance, suggested and executed improvements, achieved 400% increase in number of organic followers;
• Managed content publication calendar, wrote and published 146 blog posts which increased blog referral revenue by 500%;
• Managed online merchandizing of more than 10,000 products on Magento CRM and NetSuite: launched 25 occupational safety products; built product portfolios, datasheets, technical specifications and brochures, set pricing; established more streamlined processes of uploading product portfolios to the website to save time and resources.

Confidential, Petaluma, CA

Marketing Communications Specialist

Responsibilities:

• Lead digital marketing projects: added digital marketing component to the company’s marketing strategy and executed digital marketing campaigns to ensure sales enablement: executed email marketing campaigns, wrote and published press releases, product announcements, blog posts, promoted new products launch on social media by scheduling daily posts using Hootsuite, supported company’s trade show participation in 8 trade shows a year by arranging one-on-one meetings with potential customers, shooting videos, capturing leads at the trade shows, following up with them and adding them to recipients lists within the targeted e-mail campaigns; used Confidential Analytics to track marketing campaigns’ results;
• Managed content marketing projects: researched and synthesized industry, technology, market and competitive trends to build product expertise, wrote successful product users stories, solutions 101, case studies; developed fresh story ideas, revised and edited communication deliverables and collateral; wrote and published 8 articles in popular online and printed magazines distributed at the trade shows: Athletic Business, Recreation Management, CAMPUS Recreation, Club Solutions, Loss Prevention;
• Launched 3 new products: lockers with electronic locks based on RFID technology; collaborated with engineers, designers, and web master to ensure timely delivery of creative deliverables;
• Tracked marketing KPIs, achieved 30% increase in website traffic, 500% increase in revenue generated by blog referral.