Superior Skills in Strategic Planning, Creative Execution and Team Leadership

• Proactive, forward-thinking marketing leader with an extensive background in conceptualizing, planning and implementing targeted marketing communications programs. Possess keen business acumen with the ability to evaluate trends and new opportunities for growth and MROI. Decisive and engaging able to mobilize and inspire top-performing teams that meet and exceed organization and customer objectives.

• Marketing Communications Strategic Planning
• Project Management
• Market Customer Analysis
• Vendor Management
• Brand Management
• Training Development Tools

Career Highlights

• Marketing Manager - Managed and conceptualized the project lifecycle for all internal marketing communications campaigns. This included establishing working groups, creating strategy, managing designers writers, developing communications plans and delivery of campaigns. DHS/TSA
• Product Development - Conceptualized, developed and delivered ISDN training via video conference to Latin America and Singapore sales teams that resulted in a 25 increase in customer prospects. Teleglobe
• Direct Response Marketing - Planned and developed a medical seminar with a three-surgeon panel focused on heart health. Implemented a direct mail/direct response vehicle for the seminar that more than doubled attendance. FaquierHealth/Dr. Ghafouri

Professional Experience

Confidential

Senior Consultant, Marketing Communications

I'm an freelance marketing consultant that can help make your marketing sharp and to the point I'm an energetic and driven senior-level marketing professional with extensive marketing communications and strategic planning experience for both start-up and established companies.

Confidential

Senior Marketing Manager

• Assigned to develop a marketing communication strategic plan and brand plan elements for this new IT organization. Key responsibilities include strategic planning, project management across multiple divisions and agencies, business process improvement, and project planning. Work in close collaboration with the General Manager.
• Developed a customer segmentation plan for the Customer Relations Management Branch
• Developed an internal communications plan for a new end-to-end delivery process
• Developed and completed the marketing and communications strategic plan that focuses on establishing the organization's brand, repositioning its services and measuring customer satisfaction.

Confidential

TAPE is a management consulting firm specializing in government contract support.

Sr. Contractor/Sr. Project Manager

• Assigned to work in close collaboration with the Account Branch Chief TSA to support two major customers -- Federal Air Marshals and Transportation Security Operations Center. Responsibilities included coordinating projects across multiple divisions and agencies, facilitating training, and spearheading process improvements, project planning and customer surveys.
• Started work on a marketing and communications strategic plan that focused on establishing the organization's brand, repositioning its services and measuring customer satisfaction.
• Successfully led key project development and implementation for the Alerts Warnings System, the External Connectivity Network and the System Engineering Life Cycle Process. Actions included process analysis, results reporting and improvement recommendations.
• Provided planning support and managed all communications for the Integrated Project Team involved 17 divisions, across all levels for the Alerts and Warnings Project.
• Assisted with management oversight process to determine if projects were on schedule, within budget, and proceeding in compliance with objectives and performance standards.

Confidential

Senior Consultant, Marketing Communications

• Served as a marketing consultant and project manager for non-profits and small business clients included a healthcare provider, religious center and cosmetology center . Developed brand recognition elements and strategic plans for direct marketing programs, trade shows, seminars and other initiatives.
• Designed and developed a direct mail piece for a medical seminar. Mailer helped increase seminar attendance by more than 50 .
• Facilitated a medical seminar to establish clients' leadership position, to raise awareness of services and to provide quality information to the community.
• Developed a marketing plan for a religious center, as well as branding and collateral elements that included a logo and a visitors' card.

Confidential

SiloSmashers is a management consulting firm specializing in government contract support.

Sr. Consultant, Marketing Communications

• Assigned to project manage the development of a communications strategy and plan for internal customers in the Department of Homeland Security/TSA/IT to increase division efficiency.
• Oversaw the development of a brand expansion and recognition program that included the use of surveys to identify and better understand internal customer needs.
• Created detailed project schedules and coordinated resources across the IT group, stakeholders and vendor consultants.
• Spearheaded efforts in developing and delivering training materials.
• Coordinated proposal and RFP development, as well as SME input and review meetings across departments.
• Developed standards and templates for marketing collateral, web pages and PowerPoint presentations.

Confidential

A management consulting firm that advises organizations on change management

Sr. Consultant, Marketing Communications Part-time

• Developed and presented marketing communication strategies, including positioning and messaging, for clients that included Pfizer, Telcordia, USI and AT T.
• Developed marketing plans and communication mix strategy
• Identified and analyzed market research trends, consumer behavior and competitive analyses

Confidential

Provider of a comprehensive range of wireless and wireline communication services for consumers, businesses and government users.

Sr. Project Manager, Training Marketing

• Managed training and marketing functions including the delivery of the entire project lifecycle competitive
• requirements and future updates Multimedia Messaging and Nextel Wireless Broadband . Supervised cross-functional teams of instructors and designers, ensuring that deliverables were met and stayed within budget. Managed 2-3 contract employees.
• Key success included the timely development of training strategies and courses that resulted in successful beta testing and the training online classroom of more than 100 staff in five departments Sales, Customer Care, Customer Operations, Field Marketing and IT for Nextel Wireless Broadband.

Career Notes:

Previously employed as the Sr. Product Manager, Teleglobe Communications subsidiary of Bell Canada from 2001 2002. Highlight: Conceptualized and delivered ISDN training via video conference call to Singapore and Latin American sales teams efforts resulted in a 25 increase in customer prospects.