CRM Project Manager Resume WI - Hire IT People

SUMMARY

Results - driven marketing professional with extensive experience in project management; well-travelled and versed in diversity as it applies to business markets; ability to execute complex deliverables

PROFESSIONAL EXPERIENCE

Confidential

CRM Project Manager

Responsibilities:

Temporary contract assignment through agency
Assisting with implementation of CRM software for Purchasing and Materials Management
Writing SOPs and documenting system functions; resolving AP holds

Freelance Associates

Confidential, WI

Responsibilities:

Managed various projects for a small group of corporate and non-profit clients doing strategic marketing
Managed brand development and promotion projects
Developed marketing materials and collateral including trade show planning and management
Implemented projects for consumer analytics including VOC data capture and analysis, market research and studies
Worked with many clients in the global AG and CE industries

Confidential

Product Marketing Manager

Responsibilities:

Managed entire filtration product line for 4 brands of heavy equipment including an SG&A budget of approximately $270,000 and product line with a net revenue of $105M, all for OEM and All-Makes filtration products working in a B2B and B2C environment
Achieved consistent revenue growth above 8% YOY and gross margin growth above 4% YOY
Implemented growth strategies to position products strategically for future; monitored market trends and global best practices - worked closely with sales, engineering, purchasing, operations, finance, and pricing to develop strategies for growth and new product introduction
Performed market research to capture VOC data, assessed new markets and engaged new business development
KPI's included net revenue and gross margin, promotional programs, technical sales and training material development, marketing campaign development and management, budget management, forecasting, training field and dealer personnel, trade show management and organization
Managed vendor relationships for two major suppliers
Monitored and forecasted industry sales and trends
Coordinated and managed all dealer training initiatives
Managed retail campaigns and all copywriting; had complete responsibility for managing entire product line from new product launch to rationalizations