Professional Experience:

Confidential Senior Marketing Consultant/Founder

• Provide management and support of client's public relations, digital media and marketing campaigns.
• Establish, customize, and manage marketing efforts for multiple clients.
• Increase brand awareness, traffic generation, buzz marketing, and visibility for clients via SEO and SEM methodology.
• Track and report website traffic, increase in visits, comments, feedback, client/customer service, and other valuable statistical information.
• Develop project budget and schedules for each client. Act as liaison between client and ad agency on record. Interact with Account Managers, Digital Production Team and Creative Department to verify that budget is being followed while milestones are being met.

Social Media Director

Confidential

• Created a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all verticals
• Implemented and managed social media program
• Experimented with new and alternative ways to leverage social media activities
• Monitored trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media at Weddzilla
• Strategized with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company's products and services.
• Measured the impact of social media on the overall marketing efforts. Employed SEO to improve search results.

Marketing Database Ops Specialist Contractor

Confidential

• Performed critical data uploads and create lists using CRM platform.
• Coordinated with marketing and Siebel teams to develop requirements for ad-hoc reports.
• Worked with outside vendors to cleanse and supplement data.
• Identified list selection criteria using CRM platform in support of sales and marketing objectives.

Event Sales/Marketing Adminstrator

Confidential

• Created and distributed media kits and sales materials to prospects and clients.
• Maintained and update sales databases.
• Updated weekly sales reports.
• Assisted sales staff in gathering prospect data.

Confidential Marketing Operations Database

Specialist Contract Assignment

Performed critical data uploads and create lists using CRM platform. Coordinated with marketing and Siebel teams to develop requirements for ad-hoc reports. Worked with outside vendors to cleanse and supplement data. Identified list selection criteria using CRM platform in support of sales and marketing objectives

Marketing Assistant Contract Assignment

Confidential

• Wrote 50 or more personal, descriptive reviews of DC and surrounding area businesses.
• Moderated DC Yelp site by participating in Talk, updating business details, and voting on other users' reviews.
• Encouraged more Yelpers by talking about the site with friends and acquaintances.
• Improved site by finding and correcting duplicate, incorrect and out of date listings.

Highlights:

• Most prolific Yelper in DC with about 800 reviews.
• 611 Florida and Doggie Style voted Review of the Day
• Six Degrees of Gayle campaign which resulted in member activations and
• overall increase in reviews.

Confidential Promotions/Marketing Manager

• Developed marketing strategies through analysis of sales reports and budgets.
• Wrote copy for and coordinated distribution and web placement of marketing campaigns. Edited and sent e-newsletter to state leaders.
• Managed database marketing projects. Selected and purchased lists for targeted mailings. Verified list accuracy by performing queries.
• Oversaw major projects including annual resources guide and member handbook.
• Instigated and managed opportunities for member relations.
• Conducted market research.
• Advised on new product marketing and pricing.

Confidential Sales Lead

• Helped clients selecting merchandise by introducing new product and adding on related products to a sale, sold directly to customers, assisted management in the daily operation of the store and merchandising the location.
• Performed opening and closing store procedures.

Confidential Marketing Specialist

• Maintained and created company database. Researched potential clients in terms of sales and size.
• Generated marketing database of target customers. Coordinated trade show activities. Wrote RFIs and RFPs for submittal.
• Developed materials for prospective customers. Created targeted mailers and faxes. Supported sales staff.

Confidential Sales and Marketing Specialist

• Updated and maintained client and customer marketing information in ACT database. Transferred all archived data.
• Selected and created collateral and other sales materials for trade show events. Ensured delivery of items to event location.
• Responded to additional needs for materials and supplies, including on-the-fly creation of signage and handouts.
• Composed letters mailed to prospective clients, outlining new or enhanced products.

Confidential Marketing And Sales Specialist

• Created lead tracking system to manage all new sales results and to document results and trends. Managed marketing database in order to perform queries and direct mailings.
• Selected and ran trade show and table top events. Analyzed results of shows, direct marketing, e-mail campaigns and product demonstrations.
• Initiated business development by making qualification calls for software product sales and record details.
• Created collateral, researched and select trade shows, assisted in web seminars. Performed traditional marketing tasks.

Confidential Staff Administrator Temporary Assignment

• Distributed information to internal staff at regional offices regarding school services and professional calendars.
• Prepared and disseminated correspondence and materials. Organized files. Maintained member database.
• Developed presentations. Made travel arrangements and managed executive calendars. Scheduled meetings and conference calls.

Confidential Project Manager/ Member Acquisition Manager

• Formulated and copy-edit marketing collateral, consistent with company messages and branding objectives
• Entered target company data into salesforce.com database. Maintained relationships with national job boards.
• Performed industry research and initiate cold calls for sales leads. Strategically matched candidates to positions.
• Managed the insertion of keywords in title tags and page names on website and ran reports to analyze usage and search word trends.

Project Coordinator Temporary Assignment

Confidential

• Handled customer and technician inquiries regarding phone service.
• Processed trouble tickets.
• Responded to client questions.

Web Content Manager

Confidential

• Wrote, edited and developed all content for e-commerce website including articles, newsletters and e-mails.
• .Managed service tabs during transfer from development to production.
• Monitored, enhanced, and standardized all issues associated with the service tabs flowers, gifts, travel, etc .
• Maintained communication with the web architecture team.

Advertising Development Manager

Confidential

• Led as the key contact person in the local office for the development, production and customer service for internet advertisements on the washington.sidewalk.com and boston.sidewalk.com sites.
• Hired, trained and managed full-time and temporary staff.
• Scheduled client appointments, tracked the production process, resolved client issues and met production goals.
• Developed and maintained strong relationships with clients as well as ensured all advertisements met Microsoft specifications.

Freelance Projects

Confidential

• Performed customer relations, internet searches, trade show demonstrations, formulated responses to user inquiries and other projects as assigned..
• Researched, developed key and search words for websites, as well as formulated spreadsheets for market research. Clients included: washingtonpost.com.

Online Promotions Producer

Confidential

• Created, formulated, and developed content for important traffic areas each month.
• Acted as point of contact and liaison for internal and external partners and clients.
• Managed and supervised remote staff. Formulated an immediate response to a major crisis resulting in restored media and member confidence.
• Organized and designed high visibility areas to accurately reflect corporate initiatives and emphasized advertising campaign messages.

Online Promotions Coordinator

Confidential

• Authored original copy for company announcements for the purpose of increasing usage, member retention and to uphold theme based promotions and contests.
• Crafted all event promotions for over 15 network areas on a daily basis.
• Scheduled advertisements at shorter intervals while simultaneously increasing promotions by both number of software platforms and networks supported.
• Wrote promotional materials which were used for major corporate endeavors as well as for partner and client use

Sales and Service Representative

Confidential

• Employed high quality marketing skills to sustain a user base that grew from 75,000 to 5 million members and encouraged customer loyalty.
• Responded to subscriber inquiries on behalf of CEO.

Member Services Representative Confidential

• Facilitated trouble shooting of associate and outside issues in terms of membership status and journal subscriptions.
• Operated regular reports for analysis.

Software Skills:

Microsoft Office including Excel, Powerpoint and Word. CRM programs including Microsoft CRM, ACT , Goldmine and Salesforce.com. Internet tools including HTML, WordPress, Responsive Design and FrontPage. Desktop publishing tools including Quark and Photoshop. SEO tools such as Google Analytics and Keywords. Digital marketing tools such as Hootsuite, Marketo, and Google AdWords. Project Management tools including MS Project. Email tools including Constant Contact and MailChimp. E-collabortation tools like WebEx and GoToMeeting.