- Seasoned product professional with expertise in developing and marketing solutions for Software, Retail and Energy.
- Over 12 years of experience with organizations like Confidential, Confidential, Godfrey Phillips and BP. Handled products across geographies and industries.
- Proven record at Product Development, Product Marketing and Project Management.
- Strong at generating actionable insights and analyzing data to develop exciting products & marketing campaigns.
- Managed full lifecycle projects from requirements to product delivery and marketing.
Product Marketing: GTM, Messaging, Positioning, Compete, Branding, Sales Enablement, Channel Marketing, Marketing Automation, Events, Trade Shows, Customer Relationship Management, Market Research, Partnerships, Alliances, Content Management, SEO, SEM, Webinars, Hackathons, Lead Generation, Email Campaign, Social Media Management Facebook, Twitter, LinkedIn, Confidential & YouTube.
Product Management: Requirements Gathering, Backlog Grooming, Product Lifecycle Management, Roadmaps, SDLC, Data Analytics, UI Development, UX Management, Web & Mobile Design, Product Launch, Network Management, Quality Assurance.
Project Management: Agile Scrum, Scaled Agile, Strategic Planning, Budgeting, Forecasting, P&L Management, Process Improvement, Change Management, Program Management, Team Leadership, Systems Thinking.
Product Marketing Manager
- Delivered effective & easy - to-consume sales enablement for internal sales teams, partners & customers of Confidential Cloud
- Collaborated with functional teams and partners to create & deliver GTM plans for key marketing programs & product launches
- Created internal playbooks and external challenger messages for key events like Cloud Summit, NEXT and customer EBC
- Developed BI for Confidential Cloud to establish differentiation, create positioning, plan campaigns & deliver online / offline initiatives
- Product Management and marketing for SaaS, Web & Mobile Apps (iOS & Android) in HR, Agile Project Management & CRM
- Designed Cloud Strategy with Microsoft Azure & database architecture. Used web services to integrate web & mobile apps
Product Marketing Manager
- Marketed software solutions in: Web & Mobile App Development, Cloud, IoT, Salesforce, Digital & Analytics, QA Testing
- Nurtured Developer Communities to drive innovative outbound marketing programs increasing awareness in a crowded market
- Managed effective inbound marketing strategies as a growth hacker to promote customer engagement
- Managed cross-functional teams to execute integrated multi-channel outreach initiatives, monitoring SEO Traffic Analytics
- Product research for Media Analytics in Video Recommendations, Music Recognition Discovery & Linkage, Advertising & Sports
- Industry analysis in Media Personalization & Consumer Profiling, Competition tracking & Metadata utilization trends
- Developed next-gen personalization use cases in Group profiles, Family mode, Contextual discovery and Taste match