SUMMARY

• A highly creative, self - directed, and results-oriented marketer. Fully fluent in design-based thinking for digital media advertising, traditional marketing, marketing automation, emerging technologies, and trends to raise an organization' s visibility, brand awareness, and increase revenue.

TECHNICAL SKILLS

• Salesforce Marketing Cloud | Pardot | Google Analytics
• WordPress | SEM | SEO | Doubleclick | Google Ads
• HubSpot | HTML | JIRA | Wrike | Workfront
• SAP Business Objects| Smartsheet

PROFESSIONAL EXPERIENCE

Sr. Email Marketing Specialist

Confidential

Responsibilities:

• Manage the email QA process by checking all important aspects of the email campaign, including, Adobe Photoshop editing, HTML, links, subject line, preheader, creative, and legal, and by completing the QA Checklist
• Manage daily deployment of email campaigns for Revlon/Elizabeth Arden ensuring each campaign deploys on schedule to the appropriate audience

Marketing Automation Manager

Confidential

Responsibilities:

• advising them on Pardot needs, taking and implementing future requirements, troubleshooting issues, and establishing best practices for Pardot campaigns
• Acted as the point person for managing the relationship (tasks and time) with Acuity’s external third-party Pardot agency for additional support and overflow
• Developed and delivered presentations for championing innovation and persuading stakeholders to support changes in improving and refining email channel/demand generation/lead nurturing strategies and usage
• Deployed campaigns, develop insights and recommendations for the team and reported monthly on marketing campaign ROI

Digital Marketing Manager

Confidential

Responsibilities:

• Primary influencer on consumer-focused marketing automation and digital strategies. Developed an integrated roadmap to increase brand awareness, generate demand and improve search rankings
• Utilizing Salesforce Marketing Cloud created data-driven targeted email and offline marketing campaigns including landing pages and banner ads, list segmentation, A/B and multivariate testing, CAN/SPAM, deployment, and tracking
• Developed Salesforce Marketing Cloud strategies for email and advertising studio including lead nurture, acquisition, onboarding, and renewals
• WordPress Administrator managed API integrations, online reputation, GDPR, SEO content strategy, and website content
• Conducted competitors brand SEO audits, keyword research and track rankings; results improved media plans, engagement and drive demand