PROFILE

A seasoned marketing professional with 15 years of experience managing media partnerships. Extensive background in consumer communications, email marketing, online privacy compliance, project management, and web content management. Comfortable and capable at all levels of corporate structure. An experienced proposal writer, published magazine author, and blog writer featured in Time.com, U.S. Airways magazine, The Huffington Post, The Consumerist, Lifehacker, and MSN SmartMoney.

EXPERIENCE

Confidential

Writer, Editor, and Content Manager

Producing original content for a client list that includes HP.com, Blue Cross Blue Shield, American Express' OPEN Forum, and Stamats Communications, Inc.

Pitching new content ideas, copywriting, RFP response writing, creating and managing editorial calendars, and consulting on privacy/compliance considerations

Confidential

Senior Writer, Wise Bread and Healthy Theory

• Researching and writing original, thought-provoking content for two blog sites average of three articles each month
• Collaborating with other professional bloggers and readers to create a dynamic interactive environment

Confidential

Contracted Web Content Manager, Commercial Imaging and Printing Group

• Produced three monthly editions of Technology At Work, an e-marketing newsletter for HP commercial clients subscriber base of 3.5 million and yearly revenue of 8.8 million . Launched new product-specific edition, average open rate of 4.2
• Collaborated with internal teams, senior management and external creative agencies to produce content for four HP.com Web properties. QA'd, edited all related content based on strict HP identity standards
• Managed quarterly content budget of approximately 120,000. Prioritized and directed new campaign initiatives
• Reviewed, made content change recommendations based on user metrics and feedback for 75 web pages monthly

Confidential

Senior Account Manager, Interactive Marketing

• Directed team of two project managers and three account managers for a Fortune 500 client which represented 65 of agency revenue or 2.2 million annually
• Strategized with client and internal teams to produce engaging, viral web content for digital entertainment, digital photography, and business printing products
• Executed on strategy and worked with writers, creatives, outside vendors, and internal tech team to produce content for new product launches that consistently exceeded client expectations
• Waits Resume

Confidential

Director of Client Services

• Partnered with four colleagues to found Method2Media, LLC, an opt-in email management and CRM business. Developed client-base, assisted with vendor and staff selections, real estate, and corporate identity decisions
• Established ASP division and within eight months hit a departmental monthly run-rate of 65,000. Within nine months had 25 clients signed and engaged
• Created departmental white papers, best-practices, privacy policy, and CAN-Spam compliance documents and procedures

Confidential

Director of Client Services

• Assisted Business Development in sourcing new partnerships increased client base 20 in first two months
• Worked directly with COO to improve delivery rates, response rates for 15 list management clients 18 million direct mail records, representing 120K collectively in monthly revenue
• Learned, implemented AOL delivery best practices worked with AOL privacy staff to improve delivery consistency AOL delivery rates averaged 73 for white-listed clients

Confidential

Network Account Supervisor

• Integrated Yesmail's permission email marketing products to top US clients, such as The New York Times, Washington Post, Lucas Film, and VTech. Responsible for ongoing account management for marquis accounts
• Hired, trained and supervised staff of nine, which handled more than 150 partnerships representing 4.5 million in annual revenue
• Developed new List Management division that grew from 0-15 million names in six months. Negotiated and wrote new partner contract terms, partner renewals, addendums

Confidential

• Program Manager, Affiliate Network Implementation Promotion
• Integrated Classified Ventures' web properties with national newspaper markets and then managed regional accounts
• Cultivated affiliate relationships, managed post-integration issues site compliance, functionality, design changes, metrics
• Lead Ad Production Coordinator Promotion
• Hired, trained and managed staff of ten program managers, digital photographers and ad builders
• Supervised photography, ad-build and quality-assurance processes for clients in all 50 states
• Affiliate Ad Production Coordinator
• Entered, fulfilled and tracked progress of approximately 300 new Internet ads per week for Apartments.com property
• Worked with sales, photographers, ad builders, QA teams and outside partners to ensure accuracy of final product 150 unique data points for each property ad

Confidential

Pension Specialist

• Calculated, reviewed and communicated retirement benefits for highly-compensated corporate employees
• Designed, wrote, edited plan documents, personalized benefit letters and marketing materials