Marketing/Product Planning Manager Resume

SUMMARY

Vast experience in Business Development, Commercial Management and Marketing Services across diverse industries.
Deep experience with customer presentations to C - level executives, professional service providers and business owners to identify and secure new business.
Specific experience in developing, securing and launching the world’s first in-vehicle entertainment system which lead to what is now known as “Infotainment.”
Additional Automotive and Consumer Electronics technology experience includes radar detectors (RF), back-up warning systems, navigation, vehicle camera systems, V2V/X communication, mobile digit TV and Wi-Fi storage.
Deep experience in advanced engineering and design development of emerging technology and concepts integrated into specialty/niche vehicles and ultimately into mainstream OEM option,
Additional experience with convertible & sunroof systems, interior & exterior aftermarket products, hybrid electric vehicle development, metal stampings and plastics.
Deep experience working with OEMs, Tier Is, car dealer organizations, major broadcast networks and mobile communications/telecom providers across various departments including Sales & Marketing, Design, Engineering and Purchasing.
Leadership positions with 501C 3 organization, managing sponsorship budget and volunteer staff.

PROFESSIONAL EXPERIENCE

Confidential

Marketing/Product Planning Manager

Responsibilities:

Key member or ROXOR Marketing team as the voice for accessory product information/knowledge, definition and objectives. Key member of product planning team in support of launching more than 100 accessory items
Developed strong internal relationships with cross functional team members from engineering, finance, legal, manufacturing, purchasing, prototype services and logistics
In partnership with purchasing, identified key suppliers and coordinated development of strategic accessories. Followed process beyond launch in support of sell through in the market.
Managed fleet of vehicles (70+) marketing/media use, strategic partnership relationships, trade show display, testing/validation, etc. Determined content and directed vehicle upfit and logistics.
Point person for field sales and dealer calls regarding accessory status, troubleshooting, order fulfillment etc.
Active participant in various tradeshows including NAIAS, SEMA, World of Concrete and Sturgis Motorcycle Rally. Point person for product and sales questions.
Point person to activate new accessory items within engineering release system by working with design release engineers to understand and load BOMs in PLEX database.
Coordinated accessory photography requirements for use in catalogs and website

Confidential

Director

Responsibilities:

Responsible for business development to numerous business sectors including automotive, healthcare, military/defense, food processing, government and financial services
Coordination of marketing plans, collateral materials and trade show plans
Management of CRM

Confidential

Co-owner and Director, Business Development

Responsibilities:

Product offering included OEM replacement rear view mirror with navigation, rear view & forward-facing camera, V2V/X technology (DSRC) as well as separate back up warning system.
Responsible for business formation, organization, agreements, branding, marketing and sales
Distribution channels include direct to consumer, master distributor(s), car dealers, 12 volt/accessory stores and commercial fleet organizations
Secured new business with Rep organizations, 12-volt retailers, App developers and major Tier 1 supplier.