Product Owner Resume

PROFESSIONAL EXPERIENCE

Confidential

Product Owner

Responsibilities:

Drove agile transition, leading 3 digital experience squads focused on user experience (UX), web production, conversion rate optimization, research, SEO, and digital advertising
Developed user stories and acceptance criteria
Produced domain and SEO strategy, migration playbook, and governance playbook to guide client successfully through transformation of 70 digital assets
Delivered content strategy framework for 300+ content creators; reduced web assets by 50%
Developed plan to bring CRO/SEO/SEM agency relationship in - house, saving 200K
Contributed research that informed UX/UI components of digital transformation

Confidential

Product Owner

Responsibilities:

Designed, built and optimized 5 flagship websites using Adobe Experience Manager
Expanded global team of 13 UX designers and researchers, web and email producers, web analytics professionals, and SEO/SEM specialists
Developed digital roadmap, domain strategy and governance for 60+ digital assets, gaining executive support and leading cross-team execution
Improved user experience through design thinking, user research and site monitoring
Generated content strategy guidelines, web governance (ownership, accessibility, GDPR) processes, and style guides
Managed sites: AICPA, CIMAGlobal, AICPA-CIMA, CGMA, and AICPA Store

Senior Manager

Confidential

Responsibilities:

Launched new AICPA.org website, working with 90+ business stakeholders to address internal, external, and leadership concerns; built executive and cross-team support
Orchestrated migration of 8,000 pages of AICPA.org content
Developed SharePoint workflow process for content publishing and trained personnel on it
Grew revenue by integrating design, technology, content and commerce
Designed and implemented a Confidential CPA Professionals network for AICPA
Contributed executive speeches, articles and video scripts for business use
Expanded web content by writing personal finance columns and other curated site content
Delivered engaging user experience while bridging the gap between web designers, C-suite executives, and clients