SUMMARY

• An accomplished hands - on executive, having a strong background in managing large UX programs, design-led innovation (Blockchain, AR/VR, IoT), and helping organizations build capability & staff. Responsible for building strategy, Customer Experience, Consulting and Execution in a hybrid business and technology environment across different geographies. Hands-on experience in UX implementation and a UX trainer.

TECHNICAL SKILLS

• Interaction design, Product design, Quantitative & Qualitative, User Experience (UX) Design, UX delivery, UX management OmniGraffle
• UX presales, Wireframes, Flowcharts, Customer Experience, Human Factors, HCI, R, Hiring/ Deployment of Resources, Axure, Figma
• Agile environment, SaaS Application, Business requirements, Marvel, Strategy & Planning, AEM, Focus groups, Zeplin, Sketch, XD
• Heuristic studies, Usability testing, Concept development, Accessibility/ A11y, ADA & 508 WCAG
• HTML5 & CSS3, ExtJS3.2, XAML, JQuery/ Javascript, CVS/ SVN/ VSS, SQL Server, JSON, Bootstrap, Angular/ React/Redux (knowledge), Microsoft Project

PROFESSIONAL EXPERIENCE

Confidential

User Experience Designer & Architect

Responsibilities:

• Initiate the project with proper UX research and designing, wireframing and prototyping complex, interactive solutions in a very complex solution space. Using Axure-dynamic panels to implement UX wireframes & micro interaction designs. Work with cross-functional & development teams and understand the technology stack. While working on SaaS, I ensure proper onboard/ educate/ operate/ inform & communicate and grown from there.
• Defined the UX strategy for designers & developers to work with internal stakeholders to build applications resulting in all future applications having a uniform user experience.
• Working directly with Business stakeholders, Product Owners and Confidential leadership ensuring the right experience design is formulated for end-users.
• Created workflows, personas, interaction flows/information architecture, low fidelity mock-ups, navigational flows, and high-fidelity prototypes. Using Figma/ OmniGraffle for creating single level branching or for A/B testing. At time focusing on qualitative research such as paper prototype, capturing data from customer emails, card sorting, and participatory design.
• Evaluate and assess digital products to make actionable recommendations to improve usability & product success. Usage of analytics to add a value to qualitative analysis.
• Supported the AEM team for enhancing the flow for their content management system. Helped in building a strategy for their design system within AEM. Helped team in content driven strategies along with brand value; helped planned, developed and delivered clear, relevant content.
• Worked on editing the styles and UI components and their workflow in parallel to Medicaid system
• Articulate user experience issues and concerns and overall design principles to team members and clients. Handled conflict management and ensure that change management is done smoothly
• Responsible for planning, direction, and implementation of the user interface
• Experience in managing complex projects with changing requirements and deadlines; managing dependencies of multiple stakeholders.
• Find areas of customer friction, determine the root causes, and then frame up projects to eliminate the source of customer frustration
• Use data and qualitative observations to identify gaps in the customer experience & worked on customer journey maps, wireframes using Axure RP, and click-thru presentation through Invision.
• Managed cross-functional collaboration between product management and product development teams. Navigate global stakeholders to create a consistent user experiences for both standard and custom project configurations
• Heuristic evaluation of existing Web and participation in the future development and evolution of sites / platform/application through recommendations (personas, user testing, etc.)

Confidential

Lead UX Architect, Director

Responsibilities:

• Successfully worked as UX Architect at customer locations and was part of research, ideation and creation part of UX methodology. Iterative creation of wireframes & tested with end-users and a quality delivery of artifacts.
• Created workflows, personas, interaction flows/information architecture, low fidelity mock-ups, navigational flows, and high-fidelity prototypes. Applied ecommerce funnel on Home or Vehicle Loan mobile application. Used Marvel, Figma, OmniGraffle & Axure to work on low fidelity.
• Applied proper UX research, had a 1:1 interview (a hybrid form of ethnography study) with target audiences, which led to feature list, journey mapping, and concept modelling. Assist in strategizing with client and team regarding task analysis and task completion user flows. Create content hierarchies, site maps, or Information architecture and navigational models that are aligned with the defined, and/or expected user experience, and business requirements.
• Handled conflict management successfully and ensure that change management is done smoothly.
• Focused on user-centric design principles and use these elements as a foundation for design solutions and informational approach. Followed trends in UX methodologies, techniques, design, functionality, and technology.
• Worked on the AEM small application for about 4 months.
• Successfully managed onsite & offshore UX resources and vendors engagements. Increased headcounts of resources at customer locations. Involved directly into hiring & deployment of resources at customer locations.
• Ensures designs comply with broader, company-wide design styles, guidelines, and other common initiatives. Track and prioritize product design milestones. Travel involved 40%

Confidential

Senior Manager User Experience

Responsibilities:

• Successfully managed a team of Visual Designers, Interaction Designers, and Front-end UI developers
• Worked on an Agile environment. Tracking task of the team through the Jira system and generation of reports on resource utilization. Introduced Marvel & Figma in the team apart from Axure for a rapid prototyping tool.
• Was hands-on and working on the product - Capture Centre-aligned to ECM
• Worked in collaboration with Product Managers and ensure the team is properly aligned
• Ensuring the interaction between the UX team members and product/ scrum team is focused toward the common objective of the organization. Used Figma for journey mapping & workflows. Used OmniGraffle, Figma, and Axure for rapid prototyping
• Resolving day to day activities related to operational challenges and resource management
• Provide leadership and direction for a team of designers