Profile and Skills

14 years experience in creating user experiences, managing concept communication and performing usability testing for e-business, B2B, intranet, and mobile/tablet applications working with multi-disciplinary teams

• User Research n conduct user needs analysis by performing customer interviews, contextual field research, and competitive analysis develop customer personas and scenarios to inform user experience design solutions
• Usability Specialist n conduct user interviews, participatory design, focus groups, heuristic evaluations, low and high fidelity usability testing
• Information Architecture n define site structure, navigation and page layout by creating site maps, navigation flows, attention maps and detailed wireframes developing feature maps in support of project scope management
• User Experience Design n design creative strategy for multichannel solutions liaison for design and technical teams to ensure optimal user experience and client satisfaction
• User Leadership n lead user experience design teams through research and vision definition facilitate information gathering workshops with key stakeholders and project team members
• Content Strategy n create as-is and to-be content inventory, content management workflows, define presentation requirements, editorial style guide, and SEO guidelines

Professional Experience

Confidential

Strategic Planner - Contractor

• Reviewed over 30 sites to assist in the consolidation of a unified experience by:
• Identification of KPIs and responsibilities per user
• Content strategy
• Envisioning of the future responsive experience through site map, scenarios and low fidelity wireframes

Confidential

User Experience Architect - Contractor

Conducted work-flow sessions to identify the 'as is' and the 'to be' process for each user group and their primary tasks for site redesign. Created UX artifacts, such as, site map and wireframes leveraging salesforce capability and responsive design.

Confidential

Senior Associate: User Experience Architect - Contractor As Senior Information Architect, designed navigation, built site maps, conducted interaction design, as well as, evaluated content and identified business user processes. Responsive design considerations incorporated for both proof-of-concepts and redesign engagements.

Confidential

User Experience Architect - Contractor

Create end-to-end user experience by identifying and optimizing the key facets of a manual workflow of data entry and transport of hard copy documentation through digitization of workflow onto Surface' Tablet with Windows 8 by: Identification of key goals and responsibilities per user Understanding of key pain points Connecting users in real time via a communication platform, to ensure issue resolution is addressed Envisioning of the future innovative tablet experience through personas, scenarios, low and high fidelity wireframes

Confidential

User Experience Architect Contractor Identify seamless customer experience, define business and user requirements for a suite of applications that support Inspection scheduling and handling for auto and property.Leverage current technology platform that supports future Claims strategy and more flexible business rules for a future enterprise based solution by defining current and future work flows, detailed wireframes, and usability testing scenarios.

Confidential

Customer Experience Architect CS E - Contractor

• Collaborates with Customer Experience Architects, Stakeholders, Business Analysts, Visual Designer, Writer and Leadership teams to define detail requirements and low to mid-level interaction points for proper integration for base line style guide to be integrated into responsive design.
• Work with the Product Development team to understand the vision and business goals in order to set, guide and validate overall direction of the user experience
• Coordinate all aspects of the project from a CS E perspective collaborate with design and usability create and ensure adherence to project plans coordinate CS E project plan with overall project schedule
• Create customer experience goals and success matrix, journeys, and low-fidelity prototypes
• Collaborate with designer and business analyst to create medium fidelity responsive design to be configurable in Liferay
• Identifying and communicating potential risks to web solutions and helping create ways to address them
• Participate in post-launch activities e.g., call listening to evaluate the customer experience
• Work with the measurement lead to report post-launch results to leadership team and provide recommendations for improvements

Confidential

Director of User Experience

• Collaborates with Information Architects, Business Analysts, Visual Designer and Leadership teams to establish the organization, proves and delivery requirements while defining the strategy, personas/scenarios, site architecture and navigation, map out user flow and experience, and define high-level interaction.
• Establish strategic web-enablement plan to establish a holistic and comprehensive web strategy including B2C.com, B2B.com, Social Media and Mobile
• Create plans for delivery and release schedules for the UX disciplinary track
• Collaborate with the Business and Executive Management to provide guidance and direction
• Define user flow and recommended functionality enhancements
• Create navigation maps and wireframes supporting the .com and services including Account Registration Management, Payment Services, Claims Reporting, and more.
• Manage UX team and BA team to ensure on-time and within budget delivery
• Provide thought-leadership and established a user-centered design approach for delivery

Confidential

Information Architect/User Experience Designer

• Create simple click-through wireframe usability test prototype illustrating key redesign site interactions
• Create on-site user experience workshops for multiple user segments
• Conduct Evaluation Labs with the stakeholders and target users. Analyze findings and identify usability issues and propose remediation
• Interact closely with the client design and business team
• Create and validate requirements, to ensure design alignment with data model and out of the box Cognos functionality
• Define overall user experience design process, including personas and scenarios, screenflows, wireframes and documenting client feedback, identify data items and attributes
• Collect attributes and provide recommendations for additions after analysis.
• Create UI based on Agency's brand and updated corporate look and feel. Design global assets in the information architecture for other social services.
• Facilitate user scenario and user segmentation workshops, to identify a common UX method for creating wireframe design which would allow IBM Commerce team to deliver a solution for three geographies USA, Germany and UK . Create a single global baseline solution design for all geographies which adhere to requirements and identify unique geo specific features/functions.
• Create process flows, As-Is and To-Be Information Architecture for POS vendor selection.
• Direct and collaborate with teams to define and implement strategic direction for applications and web sites
• Lead mid size teams
• Facility business requirements workshops
• Organize and analyze over 5,000 pieces of content in the content inventory. Assess in determining content attributes for migration, repurpose and identify gaps. Identify and map content elements for personalization based on design cycle, product type, content type and sales cycle.
• Review existing and new content requirements and document as-is content inventory to identify current content, to-be content creation and/or revision, for new Websphere Portal redesign
• Create content management workflows from authoring through publication on website via the content management system which defines the style, and presentation requirements for content.
• Create Editorial Style Guide define the voice, tone, writing style, and usage guidelines. Define and document SEO guidelines and recommendations for optimization.
• Gather and managed over 1,000 unique business requirements and internal business documentation and insights.
• Act as an interviewer on Interview Day participated in numerous Project Showcases SME Panel member and manager for IT Development Implementation for India
• Participate in RFPs and Community Grants

Confidential

Information Architect and Usability Specialist

• Defined and describe the information relations and navigation models at the screen, module and site level for final phase of a portal for an Arabic speaking audience.
• Identify and implement usability standards
• Provide usability testing to ensure proper functionality and application, test portal iterations in Arabic.
• Manage other Information Architects, and collaborate with the visual designer to ensure the design meets business, technical and user's requirements.

Confidential

Lead IA, Content Manager, Usability Specialist

• Develop and implement all aspects of usability testing including user survey, heuristic evaluation, joint application design, field study and card sorting.
• Collaborate with the Information Architect on the redesign of the architecture to ensure that the structure is re-focused on the targeted end-users.
• Information Architecture for all pages of a POP Kiosk. Develop and manage content matrix, including all content and media.
• Manage two production artists, developers, copy writer, and establish working relationship with advertising agency.

Confidential

Usability Specialist, Content Manager, and Project Manager

• Redesign learning system for government agency by creating web site for predefined Schools K-12 . System integrated into the web sited to test knowledge and comprehension through game playing.
• Manage team of 20 students
• Design high-level and detailed architectures, detailed content matrix, and usability testing analysis.
• Presenter on the iterative process and usability results in two conferences.

Confidential

Specialist, Content Manager, and Project Manager

• Analyze existing information structure in order to add new functionality to the web site. Streamline design concept from rural to an urban environment while still maintaining the company's brand.
• Integrate new functions to support additional user populations into a pre-existing web site while maintaining the company's brand. Recommendations for the high-level and detailed architectures, wireframes, and business requirements presenter to project sponsors, steering committees, and focus groups within the organization.
• Incorporated various usability testing methodologies, such as card sorting.

Confidential

Graphic Designer

Co-develop and establish new corporate identity. Design web pages and banner ads.

Confidential

Graphic Designer

Design web sites, corporate identities, ads and brochures. Design direct mail campaign. Interface with service bureau, printers, and clients.