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Ecommerce Program Manager/coordinator Resume

Cupertino, CA

TECHNICAL SKILLS

  • Agile, Scrum, Kanban
  • Visio
  • JIRA, Confluence, Quip
  • Marketo/Salesforce
  • PowerPoint, Keynote
  • Google Docs, Sheets
  • MS Teams/Slack
  • Split, A/B Testing
  • Basic/Intermediate SQL
  • Tableau
  • Excel
  • Office 365

PROFESSIONAL EXPERIENCE

Confidential, Cupertino, CA eCommerce Program Manager/Coordinator

Responsibilities:

  • Managed IaaS cloud project for Amazon marketplace roll - out spanning 2K+ products and 6 countries.
  • Delivered YoY growth success of 55% revenue recognition on e-commerce product lines and SEO.
  • Built KPI report, roadmap, process diagrams, target goals, and vendor performance for readiness.
  • Led status meetings articulating key objectives, progress, and ensure execution to timeline.
  • Arranged user training, FAQ page, create tracker, and mitigated risks for go live launch success.
  • Attended scrum meetings, groomed backlog with open items, enhancements, bugs, and tasks.
  • Engaged in retrospective feedback for successes, lessons learned, and best practices for future work.
  • Refined process stages and established new steps to influence internal change management.
  • Sourced product content metadata from spreadsheets, enriched, published, and syndicated in CMS.
  • Collated templates, import files, digital images, titles, descriptions, and dimensions over categories.
  • Monitored PIM performance to identify problems, implement solutions for user issue workarounds.

Confidentia, San Francisco, CA

Program Coordinator/Business Analyst

Responsibilities:

  • Analyzed current technical data maps and illustrated future state for SDLC integration framework.
  • Gathered user stories in meetings, translated detailed use cases into acceptance criteria, and epics.
  • Classified project milestones, sent status updates, and prioritized ideas to plan SaaS MVP roll-out.
  • Adjusted plan in light of new knowledge affecting scope and verbalized changes to stakeholders.
  • Helped adjust roadmap for short, long term objectives, and priority of deliverables to achieve target.

Project Manager/Business Analyst

Confidential

Responsibilities:

  • Elicited requirements, wrote FRD/BRD, process charts, and traced dependents for SDLC integration.
  • Defined exception rules, constraints, customer journey, system interconnections, and latencies.
  • Resolved conflict among business stakeholders regarding future state outcomes and functionality.
  • Facilitated UAT on SFDC report feature with SME’s and DevOps and created a sequence user guide.
  • Optimized clean energy site pages, consolidating content, and links to maximize UX navigation.
  • Assembled site maps, presented web page trees, URL re-direct options, and new portal UI.
  • Split testing on site pages with reformed content and call-to-action button color changes.

eCommerce Program Manager/Coordinator

Confidential

Responsibilities:

  • Disseminate feedback across levels to identify requirements and build a project selection strategy.
  • Researched OKRs, analytical resources, and tools to leverage for managing long term impact.
  • Delivered insights/recommendations for decision making, value proposition, and execution at scale.
  • Utilized DMAIC to structure data-driven approach and define KPI/metrics performance measures.
  • Results kept goals SMART, repaired operational gaps, and better targeted ERP delivery control.
  • Accessed product data from various tools and ingested content into CMS on product display pages.
  • Increased item quality scores, UX site navigation, structured data SEO, and conversion efforts.
  • Conducted data analysis to identify and optimize product selection based on sales and volume.
  • Led offshore machine learning projects for content attribution across vertical product divisions.
  • Fill compelling content, optimize keywords for great UX, and draw higher CTRs in rankings.

Confidential, San Jose, CA

Confidential

Responsibilities:

  • Re-designed marketing digital email templates layout and adapted to brand asset guidelines.
  • Aided in solution for declining open rates which lifted 25% on average with the new build.
  • Worked cross-functionally to reconfigure and customize the UX for customer facing landing pages.
  • Contributed to scoping/business case for product improvement process across 9 verticals teams.
  • Supported development for content, inventory listing prioritization, and scheduling of updates.
  • Validated content, design, links for GTM pre-launch QA, and created awareness messaging.
  • Drove customer behavior insight analytics tool build: ideation, wireframe, backlog, and UAT.
  • Assessed resources, business impact analysis, feature specifications, and specified data points.
  • Solved for problem of receding analyst bandwidth and an un-scalable marketing program.
  • Expanded user capability, business intelligence (BI), and target list segmentation API ability.

Marketing Program Coordinator

Confidential

Responsibilities:

  • Revised life-cycle series campaign content in collaboration with SMEs to enhance value proposition.
  • Provided best practices for listing, packing, order fulfillment, and other parts of seller life-cycle.
  • Guided customers with concise recommendations boosting sales and tool demand generation.
  • Reduced campaign volume 25%, extended targeted messages, aligned with program webpage.
  • Led end to end email campaigns on tool adoption growth, pricing, and promotions for 200K+ sellers.
  • Tracked KPI progress, report performance, and implemented subject line A/B tests for deliverables.
  • Aligned promotions and inventory sourcing programs planning for value-added structure to ROI.
  • Resulted in $10M GMV growth, opens climbed ~70%, and click through rates lifted 38%.
  • Transitioned digital campaigns to outside agency triggered automation driving operational efficiency.
  • Assisted in outline, decisions, and recording of custom rules matrix for data governance.
  • Generated target lists based on seller behaviors and criteria for core segment efficacy.
  • Formulated program level process flows, activities, and ensured document repository maintenance.
  • Evaluated average pricing data for communication efforts to optimize seller online product positioning.

Confidential, Fremont, CA

Business Development Manager

Responsibilities:

  • Positioned product on customer needs and pain points driving service adoption agreements.
  • Crafted subscription-based pricing according to customer allocation and budget constraints.
  • Researched account trends in SAP for activity variances in service frequency or product changes.
  • Grew profits from an average of $75 a week to $135 per account average.
  • Created print messaging mailers targeting prospects to promote and build sales funnel.
  • Nurtured customer service by listening to feedback, yield direct issue resolution, and provide support.

Confidential

Investment Program Assistant

Responsibilities:

  • Managed campaign and sales strategy for email, mailers, and branch print marketing materials.
  • Grew assets by $21M and leveraged account data for customer conversion plans within 4 years.
  • Segmented audience data sets on various demographics for target product outreach opportunities.
  • Increased lead generation 200% and shaped a new referral process throughout 5 branch locations.
  • Integrated sales lead generation process by repairing operational gaps in customer journey.
  • Tracked monthly conversion, set controls, and benchmark plan performance to management.
  • Conducted interviews, evaluated feedback, systemic planning, and led development workshops.

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