SUMMARY:

• Analyzes markets qualitatively and quantitatively, builds customer databases and key customer profiles, develops attractive products with engineers, hosts eye - catching sales events and retail displays, optimizes websites, automates campaigns, engages customers with organic and paid social media, recognizes customer loyalty, and supports sales teams. Streamlines and cost-cuts operations with business analysis. Adheres to industry best practices and reporting.

PROFESSIONAL EXPERIENCE:

Confidential , Wellesley, MA

COMMUNICATIONS SPECIALIST/PROJECT MANAGE

Responsibilities:

• Conduct market research and analyze results to implement new marketing strategies, while coordinating marketing initiatives with leadership of companies.
• Collaborate with departments in carrying out brand flow charts and campaigns, communicating trends.
• Manages companies’ external communications with public relations, media statements, and press conferences.
• Track ad and email campaigns, web content, and social media in cooperation with marketing teams.
• Produced a TV commercial for a Louisiana bed and breakfast, Crawfish Haven Mrs. Rose’s B&B, this fall, with KLFY-TV 10, which is published on social media (Facebook), for a Cajun excursion.
• (Subcontract) Oversaw the logistics of Jack A. Proctor Virginia Building Code Academy/Virginia Department of Housing and Community Development Residential Building and Elevator Inspectors conferences held, 2019 at Richmond’s Four Points Sheraton.

MARKETING SPECIALIST/EVENT PLANNER/SALES SUPPORT

Confidential, McLean, VA

Responsibilities:

• Developed YR2019 marketing strategic plans for manufacturers and resellers of information technology (b-b).
• Planned virtual and in-person customer events to attract leads, and partner enablement activities per SLAs.
• Conceived exhibit booths, ordered AV equipment and swag, and evaluated sales events with surveys.
• Designed databases, email invite templates, and landing pages using Eloqua targeted at the federal, state, and local levels of government, tested them, and monitored deliverability and sender reputation (SenderScore.org).
• Devised social media to promote products with Webinars, paid ads in AdWords, native ads, SEO using AEM and quality backlinks, digital/bot solutioning, and geofencing campaigns, all to find leads.
• Created electronic newsletters (Eloqua) to promote clients’ products/tutorials and share public policy updates.
• Created cross-platform content, set up targets with case stories, defined requirements and business processes with wireframes, supported go-live for brand releases with social media, and tested all (bandits and A/B).
• Enhanced customer success with attribution analytics, identity resolution and improved lead scoring.
• Managed market development funds in Salesforce and produced SLA metrics for weekly client conference calls.

MEETING PLANNER (W2 and 1099 contracts)

The CALPRO Group Washington, DC

Responsibilities:

• Managed Invites, Ads, Blogs, and Surveys (e.g., Cvent, Marketo, AEM); Attendee, Exhibitor, and Press Registration; AV and Room Set Up; and Banquet Service and Entertainment for various conferences:
• American Israel Public Affairs Committee (AIPAC) Policy Conference (3/2019, 2017, 2014 and 2013),
• Washington Auto Show and GSA Fleet Conference (1/2018, 2016 and 2015),
• Microsoft Inspire 2017 Conference (7/2017),
• 66th Annual American College of Cardiology Scientific Session and Expo (3/2017),
• Association for Financial Planners Annual Conference (11/2014), and full conferences list to 2010.

RETAIL ACCOUNTS MANAGER/SALES (Part-time)

Hallmark Cards Kansas City, MO

Responsibilities:

• Budgeted seasonal inventory and created festive displays for retail accounts in Rockville, MD (e.g., Giant, CVS, and Walgreens outlets, and local US Postal Services) with Hallmark branding and merchandise (e.g., Shoebox, Crayola, DaySpring, Signature, Sunrise, Tree of Life, Mahogany, Sincereamente.)
• Photographed new displays and products for clients to post on their social media outlets (e.g., Pinterest, Instagram, Facebook, Twitter, etc.)
• Executed campaigns including a promotional tool kit for the Midwestern State Associations to share in the MBA's national efforts to market the MBA's 99th Annual Convention & Expo in Chicago, IL over October 2012.
• Grew the Association's conferences, membership, and advocacy with web and mobile sites, tagging, segmented iMIS emails, collateral, social media, paid advertising, loyalty programs, and press releases in MBA NewsLink and the Mortgage Banking Magazine.
• Optimized to improve site rankings (i.e., local, universal, image, video). Created Meta Data - Meta Description, Titles, URLs and H1 Tags. Increased non-branded web traffic by 30% and conversions by 10%.
• Queried EDW with SQL and ensured the accuracy and completeness of data files related to weekly customer mailings/programming engagements using Microsoft Excel pivot tables and IF statements and overlay data.
• Created segment-specific billing invoice versions with ads to increase billing conversions (Adobe AEM).
• Produced weekly audit reports on delivery of renewal invoices and digital dashboards in Tableau summarizing calls and subscription cancellations following a 2012 rate increase, and developed retention benchmarks.

MARKETING MANAGER OF EVENTS

Confidential (ASM) Washington, DC

Responsibilities:

• Segmented members and budgeted integrated strategic media and marketing campaigns to promote the Society's membership, advocacy, conferences, exhibits, sponsorship, and online continuing education (CE) programs for the world's oldest and largest life sciences organization.
• Broadened online communications:
• Created ASM Webinars for continuing education (CE) credit housed in an online CE library;
• Email drip campaigns with brokered lists segmented and personalized (Unica Affinium);
• Online flip brochures, eReader session guides, public affairs e-newsletters, and scientific journal ads;
• Social media including display ads, blog postings, tweets, ASM Facebook Fan page, LinkedIn page, Twitter, Listservs, and MicrobeWorld podcasts of keynote speakers.
• Updated conference websites (UX/UI) attracting as many as 17,000 attendees using Joomla (ASM.org, ICAAC.org, GeneralMeeting.org and Biodefense.org) with best UX practices, and optimized them (SEO).
• Supplemented online marketing activities with targeted print (an annual calendar of events, membership direct mail drives, and a monthly 12-page ad insert in Microbe), managing cross-departmental marketing.
• Tested messaging in Microbe ads, emails, and websites (A/B copy) to increase lead generation (Adobe Target).
• Drove conference registrations up by 20%, online professional development by 17%, exhibits by 8%, and corporate sponsorship by 10%. Evaluated ASM conferences with survey analysis for an annual board meeting.

MEETING PLANNER

Confidential, Silver Spring, MD

Responsibilities:

• Managed the registration database and planned all logistics for two national conferences sponsored by the U.S. Department of Health and Human Services at the Bethesda North Marriott Hotel & Conference Center: (1) Campus Suicide Prevention and (2) State, Tribal and Adolescents at Risk Suicide Prevention.
• Examined the operations of 300 commercial mail houses (b-b), identifying any obstacles toward adoption of advanced barcoding associated with the U.S. Postal Service's transformation strategy.
• Conducted on-site and in-person interviews, consolidated quantitative research with SAS (telephone surveys, projected industry trends, and shared intelligent mail solutions at the National Postal Forum.
• Developed data sheets, risk studies and prototypes with engineers for enhanced mail tracking equipment and applications (e.g., advanced barcodes and RFID) potentially to monitor mail or for new products such as personal computer postage stamps (Workfront).
• Researched and forecasted economic conditions (eViews), mortgage market activity, population trends, and public policy initiatives on cities and states to support the housing initiatives of executive and regional offices.
• Conducted the company's first segmentation/cluster studies on the consumer, broker, and lender markets. Tested product concepts on key segments with focus groups, surveys (Informatica) and usability studies.
• Added eClosing to Desktop Underwriter and Desktop Originator and other B2B servicing technologies to eFannieMae.com with customer web training for lenders and brokers. Business requirements tested (UX).
• Created content for the Intranet site related to my department on a cross-departmental communications team.
• Campaigned consumer segments uniquely with homebuying tips and calculators on HomePath.com, guides detailing the mortgage process, lender promotions, and events co-sponsored by the Fannie Mae Foundation.
• Constructed databases (e.g., Discover cardholder direct mail campaign targeting first-time buyers (Oracle-BW).)
• Advanced home affordability by partnering with Univision.com, BET.com and lenders to develop co-branded optimized web content. Casa on Univision.com was touted as the first online Spanish homebuying resource.
• Various Affinity Marketing opportunities explored and researched.

ASSISTANT ANALYST

Confidential, New York, NY

Responsibilities:

• Analyzed competitor theater chain’s expansionary moves to assess the attractiveness of joint ventures (e.g., Sony-Loews-Cineplex Odeon).
• Shaped marketing plans for ten new Sony stores and two new urban retail entertainment ventures (e.g., Sony Metreon San Francisco, Sony Center Berlin). Planned press events. Created advertising.
• Updated Sony’s Board quarterly with PowerPoints and financial statements on SRE’s project developments.
• Completing a winter online training to give engaging public virtual tours with multimedia (Zoom) for the National Museum of African American History and Culture (NMAAHC) starting in February 2021.
• Planned and promoted educational programs and fundraising special events at NMAAHC since opening.
• Produced and marketed other Smithsonian events (e.g., Cinema and Conversation: Harriet, The 1619 Project: A Symposium On Reframing History, Apollo 50, Folklife Festival, By the People, Summer Solstice).
• Created news articles and photography for The Corona, NMAAHC’s internal newsletter sent to volunteers.
• Completed a year-long training to give public and VIP (e.g., Ambassadors, Celebrity Artists, Pro Sports Teams, CEOs and Diversity Enrichment) tours of NMAAHC and assist with museum programming and events.

Confidential

Campaign

Responsibilities:

• Social media campaigns, calls, canvassing, and registration drives to help Jon Ossoff win a seat in the Senate (Slack).
• Trained and supervised nine Enumerators and two Crew Leader Assistants engaged in Census data collection using iPhones in Montgomery County, MD for a three-month trial study leading up to the 2020 Decennial Census. Monitored the accuracy of data collected in the field and managed payroll.
• Rehired for 2020 Decennial Census as an Enumerator in March 2020 but the start was delayed. Closed over 1,000 cases in the state of MD, and then in GA and AL on a travel team to assist the Atlanta Regional Office.
• Encouraged Sprinklr chatbot for citizens to ask further questions or address concerns. Reddit was used to listen to Census customers and reframe pitch.
• Hold a Public Trust Clearance.

TECHNICAL SKILLS:

• MS Publisher, Word, Excel, Access, PowerPoint,
• Jira, Confluence, Basecamp, SharePoint, Keynote,
• Google TM, Canva, Adobe Creative Suite in Cloud, Adobe Audience Manager and Target, Stack Tech.,
• AEM, Joomla, WordPress, Drupal, Magento, Azure, HMTL, CSS, Java, XML, AWS/GCP, Encompass, Saas, Blackboard, Sketch, WCAG 2.0, HubSpot,
• Salesforce, Marketo, Eloqua, iMIS, Unica, Cvent,
• SQL, IBM Watson Analytics, Visio, Tableau, Agile, R, SAP, Nielsen, IRI, SAS, SPSS, Cognos, Qualtrics,
• AdWords, Instagram, IGTV, Facebook Ads, DV360, YouTube Ads, LinkedIn, Twitter, Pinterest, Nativo, Snapchat, Zoom, IFTTT, Reddit, Google Campaign Manager, Trade Desk, Socialbakers, Slack, Khoros.
• SEMrush, Radian6, MozPro, Synthesio, Later, Social Studio, Sprout Social, Hootsuite, NetBase, Sprinklr.