- Dedicated to drawing upon extensive experience to proactively resolve complex marketing problems, significantly improve processes, and streamline operations flow.
AREAS OF EXPERTISE
- Adobe Marketo Platform
- Email Marketing
- Eloqua Platform
- Strategic Analysis
- Campaign Integration
- Project Management
E - Mail Software: Marketo, Eloqua, Litmus, Exact Target, MailChimp, ActiveCampaign
Marketing Software: Google Analytics, Salsa Labs, Issuu Publications, B2B/f-commerce, Kit-Digital/Media Suite, Limelight/Delve Networks, Reuters Insiders, ShadowTV, HootSuite, Google Analytics, Blackbaud Sphere, iContact, Word Press, FogBugz, Working knowledge of; Salesforce Marketing Cloud Lighting, Scrum Methodology, RoboHead, SiteSpect, Basecamp
CMS: Clarizen, Convio, Elcom, O pen Text Web Site Management, Oracle Content Server, Cascade Server, Interwoven TeamSite, Joomla, Drupal, RoyceAll
Applications: SharePoint, Xampp for Linux, MS Office Suite advanced Excel, Word, PowerPoint, Outlook, Visio
Vendor Relations: Falcon-Software, Firefly Partners, Convio Luminate, Elcom CMS
Adobe: AEM, Dreamweaver, Fireworks, Photoshop, Illustrator, Spark
Operating Systems: Microsoft Windows/Mac OS X/Apache server with Linux Platform
Marketing Manager/Web Producer
- Consult and provide leadership of marketing department and oversight of marketing projects.
- Coordinated email proxy voting projects for clients such as Netflix, Disney, Apple, T. Rowe Price, etc., activities, and production systems within the client services department to meet stakeholder needs and expectations.
- Managed and monitored projects hands - on development, including converting client HTML and CSS templates to responsiveness.
- Supported ongoing development and rebranding efforts utilizing Confidential new HTML general and custom templates supporting data tags and tokens.
- Supported company CMI and maintained databases.
Email Marketing Producer
- Collaborated with multi-disciplinary professionals to create and implement email marketing campaigns that target promotions and support business objectives.
- Successfully transitioned ESP from Eloqua platform to Marketo platform, including formatting and developing new templates and deployments
- Created segmentations withing Marketo environment based on regional area of customers along with lead generation to target proper customer
- Improved mobile experience 32% by enhancing responsive designs, which included A/B testing subject lines, layouts, images, CTA’s and collaborated with stakeholders to streamline content with various campaigns that drove higher open and click-through rates.
- Created new and improved HTML/CSS templates, enhanced existing templates, assured legal compliance requirements processes such as CAN/SPAM were integrated.
- Worked within Clarizen project management software to ensure assets and content lifecycle.
- Assisted with email channel yielding the highest revenue last quarter by 11%.
- Utilized Salesforce Marketing Cloud to create leads, convert to opportunities, and accounts within the Lighting environment. Applied understanding and knowledge of email best practices, innovations, and technologies.
Senior Web Producer
- Identified, troubleshot, and resolved major bug fixes resulting in a 30% increase in online donations contributions.
- Initiated, planned, organized, and completed projects on time and within scope.
- Led media campaign efforts increasing the organization’s online awareness by 15%.
Education Web Producer
- Consulted with managers and stakeholders to guide budgets, vendors, and other resources required for new marketing initiatives.
- Designed and developed online marketing campaigns for building brand awareness among therapist s and trainers .
- Performed enhancements, updates, uploads, and maintenance of departmental web sites.
- Improved branding and marketing initiatives of e-learning programs.
Social Media Project Manager
- Prepared company-wide presentations for quarterly award ceremonies hosted by CIO.
- Coordinated with stakeholders and content contributors regarding social media features, including video podcast series.
- Managed blog community, incoming requests, and related metrics utilizing SharePoint CMS and managed weekly content pipeline and production schedule and liaises with content contributors.
- Conceptualized usability surveys within I/T audience.
- Developed procedural documentation for content and web editors.
- Produced monthly Google Analytics reports.
- Managed implementation of product data to develop Confidential System Networks Company of America (PSNA) and Confidential ’s Toughbook Brazil sites.
- Collaborated with producers, designers, and developers on all website collateral, product specifications, materials, and related asset requirements defined by the stakeholders, including QA web content and overall quality of site and minor bugs resolution.
- Project manager during redesign and production of custom video players for the Communication and Media Department.
- Managed and monitored social media platform (Hootsuite.com & Bitly.com), calendar and scheduled tweets, in-house and cable network video clips (Liz Claman, Fox Business Network), and library.
- Collaborated with Royce’s parent company Legg Mason and research firm Morningstar Advisory to help attract financial professionals and awareness.
- Ensured all compliance approved content (FINRA & SEC), social media site, newsletter campaigns, and unique marketing projects.
- Built a custom blog to facilitate and increase awareness of manager portfolios and interests, including global investing.
- Authored documentation and training of video CMS for team members.
- Developed and deployment of email campaigns within the Blackbaud platform and implemented roadmaps for e-marketing campaign optimization.
- Increased proficiency by coordinating impactful training and development programs for team members.
- Built strategies to grow programs, integrate campaigns, analyze performance, meet all project objectives, and customized approaches for target audiences.
- Ensured adherence to all rules, laws, guidelines, and regulations relevant to business operations.