E - Commerce Manager Resume Monterey, CA - Hire IT People

PROFESSIONAL EXPERIENCE

Confidential, Monterey, CA

E - Commerce Manager

Responsibilities:

Manages B2C and B2B websites with a year after year increase in sales.
Manages all daily functions of the websites including customer orders, shipping, returns by creating RA’s, and going above and beyond to service our customers.
Buys seasonal product and merchandise appropriately on websites.
Plans and executes all marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and seasonal promotional offers.
Responsible for reviewing web analytics, develop recommendations for retail store campaign optimization, and implement these recommendations directly or via vendor partners.
Manages all aspects of content management for store catalog and promotional activity; coordinates development of assets using internal and external agencies.
Creates strong SEO strategy and campaigns to grow user base and improve brand awareness.
Manage all third party sales networks including overstock.com, Google Shopping and Amazon.
Initiated social media program and utilized video capabilities.
Researches current E-commerce trends and technologies within the apparel and creative industry.

Confidential, San Jose, CA

Marketing Sales Manager

Responsibilities:

Created the company’s email marketing advertising initiative, resulting in a considerable increase with their customer traffic.
Developed and implemented the customer incentive program that increased sales by 20%.
Responsible for designing marketing promotional materials including artwork for posters, banners and postcards.
Established and built successful partnerships with vendors, event management and staff.
Maintained in-depth project plans including detailed Microsoft Excel project workbooks with continually updated tasks, deadlines, budgets and contact lists.

Confidential

Store Manager

Responsibilities:

Responsible for spearheading email marketing campaigns with consistent customer retention.
Managed all store operations including: employee hiring, training, scheduling and job performance reviews.
Analyzed and measured business trends contributing to an 35% increase in revenue.
Coordinated inventory control, receiving goods, merchandising and store maintenance.
Ensured excellence in customer service and resolved all problems in a timely and professional manner at the store level.

Confidential

Buyer August

Responsibilities:

Executed the buying process and inventory management for 18 stores encompassing 3 separate market areas, with an annual sales volume of $60 million.
Had consistent increases of over 4% each year.
Prepared financial plans for all product buys and negotiated costs and terms.
Regularly reviewed and analyzed sales performance and financial plans to achieve gross margin.
Maintained balanced inventory levels as well as assuring appropriate merchandise assortments.
Planned and coordinated advertising, marketing and merchandising functions and promotional efforts.
Responsible for the training and development of department managers, which includes product knowledge, customer service strategies, sales analysis and planograms.
Established and sustained strong working relationships with vendors through successful client through.
Managed the development of the monthly buyer newsletter.

Confidential

Regional Merchandiser

Responsibilities:

Trained/coached 18 managers and 10 assistant managers on the company’s vision.
Provided feedback to store manager and buyers regarding merchandise concerns/opportunities.
Responsible for ensuring the execution of markdowns in a timely and accurate manner.
Shared feedback from customers with leadership team to improve overall customer experience.
Conducted effective business meetings with divisional merchandise manager and store manager on results.
Supported/ensured execution of all shipment receiving and processing procedures to floor ready standards while maintaining uniformity across the region; partnered with the visual teams to ensure appropriate displays.