SUMMARY

• I have over a decade of diverse, effective Marketing and Product Management experience.
• More than 10 years with digital marketing, demand gen and creative development experience. Bachelors in Business Management with a Marketing concentration. Certification of Project Management.
• Comfortable working in a fast - paced environment. Superior written, verbal and interpersonal communication. Technically savvy and passionate about innovation and emerging and disruptive technologies such as autonomous driving, deep-learning and AI, clean tech and energy.

CORE COMPETENCIES

• Digital/ Online Marketing
• Content Creation
• Demand Generation
• Analytics
• Email Marketing
• Event Management
• A/B Testing
• Brand Management
• Project Management
• SDLC | Social Media
• SEO/ SEM | Adobe CS

PROFESSIONAL EXPERIENCE

SENIOR MARKETING MANAGER

Confidential, CA

Responsibilities:

• Work closely with multiple product marketers in two BU’s to launch and manage B2B and B2E marketingcampaigns
• Define and continually monitor and tune digital marketing and global campaigns for Vertica big data platform and Information Management and Governance
• Identify opportunities for growth/optimization in existingcampaigns
• Coordinate with agencies and internal teams to ensure we have optimal creative, accurate reporting and tracking
• Develop strategies that improve performance and engagement
• Document best practices, case studies and major events
• Continually track current and emerging media marketing trends, and recommend changes when necessary
• Define KPI success metrics and leverage tools for analysis and reporting to optimize performance
• Database marketing and marketing automation
• Work with events team to amplify defined messaging to align with promotional opportunities in the field

SENIOR MARKETING MANAGER/ CREATIVE DIRECTOR

Confidential, CA

Responsibilities:

• Member of core team which defined and owned the cross-company rebranding from HPE to Micro Focus, a $8.8B spin merge
• Creative services project tracking with WorkFront
• Conceptualization, wire framing, execution and production of creative for Corporate Marketing and across BU’s
• Supported global and regional field marketing with planning and operational support
• Developed an arsenal of elements and tools for the ad ops and SoMe teams to leverage executing their campaigns
• Operations support overflow for on-the-road Meeting Center and regional Executive Briefing Centers
• Drove outbound email marketing automation with Salesforce Pardot
• Planned, organized and managed team events; tradeshows, sales academies, launches, enablement workshops, etc
• Point person for BU’s rebranding efforts from HP to HPE for web, and print and digital assets
• Owned analytics for BU (Tableau, Omniture, Google Analytics) to gain insight for portfolio page views and asset downloads; recommend best practices and tactical actions with strategic business value
• Worked with writers to drive content syndication with Outbrain and Taboola
• Owned BU’s entity on external marketplaces including AWS Marketplace and Microsoft Azure Marketplace
• Owned asset creation and publishing process for BU’s GTM team including content management - create and refresh collateral (blogs, CFDs, white papers, etc) including messaging, layout, brand and publishing; internal and external
• Managed procedures and processes across multiple internal systems to plan and execute the GTM strategy for end-to-end SDLC/ DevOps solutions including Application Lifecycle Management, Scaled Agile, Quality and Testing
• Gathered and managed product marketing spend requirements, tracking budget, etc and procurement including working with vendors, negotiating contracts, creating POs and SOWs and managing inception through fulfillment
• Effectively managed digital marketing including SEO, SEM, and enterprise social via multiple mediums and channels
• SharePoint maintenance

SENIOR PROGRAM MANAGER; MARKETING

Confidential San Jose, CA

Responsibilities:

• Worked with sales and channel partner teams to ensure they are briefed on marketing programs and necessary tools
• Helped manage major annual sales event - working with PR, operations, sales, marketing, and product managers
• Managed a comprehensive launch plan targeting sales, partners, press, and industry thought leaders including programs, campaigns, co-branded content, social media, and other creative means to reach target audiences
• Participated in the development and management of marketing content and collateral to drive sales and partnerships
• Grew Company’s SFDC deployment; building and deepening relationships with technology solution partners
• Ensured solutions, LOB and vertical positioning is effectively communicated; reaching intended target audience
• Collected information and data to produce consolidated monthly campaign metrics; reporting on trials, web traffic, new registrants, outbound sales efforts, and direct mail results
• Assisted in management of partner marketing programs, working with channel re-sellers of products and solutions
• Worked with SEs to create network architecture diagrams in Visio as well as Solution Briefs, Data Sheets, etc
• Leveraged GA and Crazy Egg Analytics to summarize web and email insights to aid content and strategy planning
• Created PRDs; work with creative services and web team to ensure marketing programs are accurately reflected
• Helped maintain internal (SharePoint) and external facing web content

SENIOR MARKETING MANAGER; CHANNEL

Confidential San Jose, CA

Responsibilities:

• Events management of operations and logistics for AMS sales events and regional industry events
• Executed demand gen activities as general support for Senior Director and VP of NA Distribution including B2B, Distributors and pass-through Resellers
• Analyzed joint marketing fund (MDF and SDF) allocations and reviewed proposals from distributors and resellers, pre and post campaign analysis, and calculated ROI effectiveness of activities
• Aggregated NA Marketing budget allocations to channel partners and monitor claim processes and reconcile with actual claims against prior approvals and appropriate reconciliation
• Support Channel Account Managers and field sales including research and data mining of qualified leads for MDT
• Leveraged SFDC for contact creation/ maintenance; dashboard and pipeline monitoring
• Supported event management - trade events and webinar organization, scheduling and operations
• Helped manage keywords; proposing new themed ad groups and monitor performance for paid and organic search
• Helped maintain MS SharePoint site; developing PRDs and working with resources to drive results
• Created email templates, content creation and management of email marketing automation with Eloqua
• Developed and managed Email Marketing to over 1 million active subscribers with Salesforce’s ExactTarget including list segmentation, personalization and retargeting from CRM contacts
• A/B multivariate testing (ie: variations on subject line, unicode characters, layout, CTA placement, etc) with Email and Digital Marketing, data mining and campaign analysis
• Point of contact for external ad agencies for various digital marketing initiatives
• Leveraged Excel to cleanse and optimize data for upload to SFDC including POC and Company research
• Leveraged business intelligence tools (SaaS and on-prem) such as WebTrends, Oracle, and Google Analytics
• Created technical operational documentation including processes optimization
• Supported Channel; Developed marketing and product support collateral including data sheets, LOB and vertical hot sheets, white papers, landing pages, etc according to product roadmap and branding guidelines
• Managed high volume eBay sales channel with over $1m annual sales, fulfillment and escalations
• Owned affiliate marketing vertical with 2 leading platforms (Rakuten LinkShare and Commission Junction)
• Associate Project Manager for ongoing SAP HANA deployment on Fujitsu servers

MARKETING MANAGER

Confidential San Jose, CA

Responsibilities:

• Managed online marketing and promotions for company’s clients
• Experience included prioritization and defining multiple project roadmaps and schedules simultaneously
• Account Manager to help Customers meet marketing objectives, delivering dynamic solutions
• Assisted clients with strategic planning and brand management including internal & external facing assets
• Served as a key strategic and planning point of contact for client services/ account teams
• Determined product and feature requirements creating PRDs and MRDs
• Managed entire product design cycle, including concept, wireframes, prototypes, deployment and EOL
• Produced sales and marketing assets including print, digital, and online, including ad platforms

PRODUCT MARKETING MANAGER

Confidential San Mateo, CA

Responsibilities:

• Identified emerging mobile computing trends, products and technologies and bringing to market
• Researched emerging consumer electronics and mobile computing trends, products, and technologies
• Imported and distributed consumer electronics
• Assisted with event organization, promotions and operational logistics of industry-leading lifestyle event
• Interfaced with event Sponsors and B2B booth sales for several recognized properties (Hot Import Nights/ Daze)
• Lead regional online and offline Marketing and Promotions