MARKETING MANAGER Resume SAN JOSE, CA - Hire IT People

SUMMARY

Energetic and results - focused marketing professional with extensive experience strategically positioning organizations for success.
Unique blend of communications and marketing expertise.
Proven strengths in strategic messaging, forging key relationship, driving programs and building interest across various communities and platforms. Administer budgets, organize events, and effectively spearhead execution.
Lead simultaneous high-priority projects in challenging and ever-changing environments. Demonstrated technical and business savvy.
Dedication to world-class service, cutting-edge technology, and digital media.

TECHNICAL SKILLS

Internal and External Communications
Brand Management
Marketing Automation
Field Marketing
Content Development
Marketing Campaigns
Email Marketing
Vendor Management
Social Media
Program Management
Strategic Planning
Event Management

PROFESSIONAL EXPERIENCE

MARKETING MANAGER

Confidential, SAN JOSE, CA

Responsibilities:

Conduct market research and contribute to development and implementation of strategic marketing and communications plan
Determine small business types that can benefit but are not engaged in business to mobile direct communications
Administer all aspects of client communication strategies including content development, lead generation, follow-up, and nurture
Develop and update content for internal and external communications for product features and updates

DEVELOPER MARKETING MANAGER

Confidential, PALO ALTO, CA

Responsibilities:

Managed developer events and programs for outreach, engagement and advocacy with multiple Pivotal-focused communities through marketing, events, social media, and programs
Developed content for social media platforms including Twitter, YouTube, SlideShare, and LinkedIn Groups
Teamed up with internal marketing, engineering, field marketing, sales and evangelists to collaborate on ways to increase community engagement and demonstrate the value of Pivotal offerings to the developer community

MARKETING PROGRAM MANAGER

Confidential, SUNNYVALE, CA

Responsibilities:

Managed marketing campaign leads and data integrity in Salesforce database by working directly with sales and field marketing teams to develop a strategic online marketing plan for small business owners
Developed and edited content for web pages and marketing campaigns including banners, webinars, and collateral downloads
Ensure adherence to brand and style guide management
Provided support to social media efforts, surveys and reaching new target audiences
Provided strategic direction and recommendations for channel partner marketing, programs, activities and outreach
Communicated with clients to regularly align needs and provide feedback
Coordinated communication, branding, and documentation requests from internal business partners intended for publishing on the company intranet
Tracked status of requests, ensured timelines were met and communicated to internal stakeholders Wrote and edited copy for internal software and application pages using the Apple content management system
Proofread and edited copy for internal presentations. Created and edited department content on the Jive-based portal
Collaborated on and executed the Worldwide Operations and Change Management/Change Impact communications strategy
Managed communication vehicles including web presence, newsletters and SharePoint site, and drive the process to keep content fresh
Coordinated content creation for key forums, executive and change management communications, and worked with cross-functional teams to identify and facilitate functional communication needs

Confidential

LAUNCH MANAGEMENT PROGRAM MANAGER

Responsibilities:

Collaborated with Launch Managers to ensure tracking of strategic deliverables against the overall new product introduction as well as product launches resulting from Mergers & Acquisitions
Managed updates to program management dashboards and metrics. Communicated the availability of assets and collateral to the global launch stakeholders
Developed and managed content and updates to the team web page and the global launch SharePoint portal
Enriched the Harmonic product line partner ecosystem by scaling marketing activities to recruit and drive improved relationships with third-party technology and channel partners in the EMEA, APAC and Americas markets
Collaborated with IT for Sales force implementation and integration of partner database
Developed and executed strategic programs and initiatives through communication vehicles including web, WordPress and Marketo
Ensure that partners follow company branding and style guidelines within joint marketing programs
Administered communication programs utilizing SharePoint, Salesforce database and Marketo email platform

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Marketing Manager Resume

San Jose, CA

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