SUMMARY

• A marketing professional experienced in fortune 500, high tech and educational corporations, with a focus on consumer marketing, B2B and B2C digital and retail launch deliverables.
• Possess an innovative, problem - solving, and creative solutions-oriented mindset with the ability to adapt to an ever changing fast paced marketing dynamics.
• Strong project and administrative management skills, a passionate branding expert, with the ability to work with cross functional teams, under tight deadlines while keeping to budgets.
• Established and tracked marketing program metrics to gauge project success, drive campaign effectiveness and guide future marketing tactics.
• Helped create global integrated marketing campaigns in collaboration with BU’s creative, content, product, PR, SEO/SEM, vendor, web, and regional GEO division marketing teams.

TECHNICAL SKILLS

Graphic / Web software: Acrobat, Dreamweaver, FrontPage, HTML, and XML

Operating systems: Windows/Macintosh MS OFFICE MS Word, Excel, PowerPoint, MS Project, CRM, Adobe Test and Target, Google docs, Tableau, Oracle, SAP, SharePoint, Salesforce.com

PROFESSIONAL EXPERIENCE

Confidential, Sunnyvale, CA

Customer Experience Facilitator

Responsibilities:

• Providing a wide range of consulting services for major sports, events and entertainment entities and venues, which includes: the NFL, concerts, sports, and the 2016 Super Bowl.
• Customer experience liaison, crowd management, logistics and event security programs.

Confidential, San Jose, CA

Demand Generation Campaign Project Manager

Responsibilities:

• Project managed and executed Go to Market inbound web and other online integrated campaign segmentation and strategy for Cisco’s Global Demand Center (GDC). Making sure each offer was optimized with SEM/SEO for best DG practice.
• Territories included Enterprise but not limited to: Homepage, Security, Services and Support, Routers and Switches, Mobility, and Wireless.
• Executed inbound lead nurturing campaigns on Cisco.com through Test & Target, responsible for metrics reporting A/B testing, while making adjustments to produce best offers, which contributed to revenue growth and improved customer engagement.
• Successfully created the top 60 percent of inbound demand generation ads on Cisco.com

Confidential, Milpitas, CA

Marketing Program Manager

Responsibilities:

• Project manager for major launch materials for Confidential ’s Creative On-line Marketing department.
• Traffic managed large volumes of web deliverable, which include on-line emails, hero banners and micro sites.
• Coordinated alliance and channel creative events for the web, includes product launches, newsletters, and webinars.
• Key liaison for all marketing outbound deliverables, keeping weekly status reports, hotlists and timelines, while promoting production productivity.

Confidential, Santa Clara, CA

Channel Marcom Specialist

Responsibilities:

• Managed and created monthly distributor’s newsletters; update web portals using Dreamweaver, FrontPage and Salesforce.com.
• Project managed and recreated content for channel partner advertising inserts and promotions.
• Coordinate channel partner digital events and deliverables.
• Maintain National’s video’s through paid channel distribution websites.

Confidential, Sunnyvale, CA

Marketing Communications Manager

Responsibilities:

• Managed the creative development, pre-press print, and packaging of marketing communications materials in support of new product launches for carriers Verizon and Sprint, via Confidential ’s Marketing Communications department.
• Project managed high impact materials and video’s that reinforces messaging, drove sales and promoted corporate positioning.
• Ensured all materials were produced on budget, brand, time, and most importantly corporate strategy.

Confidential, Cupertino, CA

Global Advertising Sr. Marketing Specialist

Responsibilities:

• Project managed the creative development, brand awareness and media rotation of Confidential ’s print, direct mail and on-line advertising.
• Maintained Enterprise and Consumer web page updates via Confidential ’s advertising Intranet.
• Streamlined and organized new processes for outdated software system to be changed into Salesforce.com
• Maintained quarterly budget spreadsheet tracking process and purchase orders.

Confidential, Redwood Shores, CA

Graphic Production Manager

Responsibilities:

• Production management of direct mail printed pieces for GPJ’s upcoming client relation ( Confidential ) annual Java conference.
• Provided timelines for designers, managers, and weekly updates for inclusion in client meetings and status reports.
• Orchestrated the selection and qualification of new vendors, writing multiple bid contact to obtain lowest competitive bid from participation vendors.

Confidential, Redwood Shores, CA

Project Specialist

Responsibilities:

• Worked on the production of retail packaging, store displays, and launch materials; managing the schedules, designers and design production within Creative Services at Confidential .
• Assisted with large-scale ad campaign with multitudes of projects, incorporating hundreds of retail stores and displays for a vendor of the month promotions.
• Coordinated rounds of approvals for marketing materials from legal to 3rd pertinent parties.