Marketing Manager Resume Los Angeles, California - Hire IT People

SUMMARY

Lead and Demand Generation — Exceeded critical KPIs by over 10% through creative content, reduction in acquisition costs and extensive use of programmatic advertising
Brand Strategy and Development — Increased CTR from 1.5% to over 5%, improving user experience & conversions through effective storytelling, social media optimization, and digital analytics monitoring
Marketing Leadership— Created and launched a national brand strategy with incremental results more than $20 million. Implemented a loyalty and referral program resulting in a 3X ROI.
Cross Functional, Sales - driven Leadership — Led teams (from startups to Fortune 500 companies) of up to 20 executives through effective coaching and mentoring. Active management of day to day activities.
Certified Google Analytics, AdWords & Shopping
Member of the American Marketing Association, Los Angeles Chapter
Professional Certified Marketer designation

PROFESSIONAL EXPERIENCE

Confidential, Los Angeles, California

Marketing Manager

Responsibilities:

Lead all marketing and sales strategies for realtor.com’s top selling solution which is responsible for over $250 million in ACV
Developed the marketing and sales strategy for our broker branding solution including KPI reporting, sales tactics & content marketing strategies with $20 million projected revenue for FY 2018
Created a customer loyalty and referral program to increase revenue, retention and customer lifetime value with an expected ROI of 5X
Marketing leader for the $1 Trillion New York City and Hampton’s real estate markets
Represent realtor.com international within Confidential 's group of global media companies
Collaborate with the product team, influence product design, pricing & value propositions, and represent the sales perspective by introducing new ROI and revenue reporting tools
Created all marketing plans and strategy briefs for all new real estate marketing products
Train the sales trainers with best practices

Confidential, Los Angeles, California

Vice President of Marketing and Sales

Responsibilities:

Owned and operated a digital media marketing consulting company. Developed and executed multiple strategic go to market campaigns designed to enhance branding, increase web traffic and exceed overall conversion goals. Continuously monitored industry trends and metrics in digital media to implement best in class B2B and B2C marketing campaigns.
Increased sales over 50% in 4 months using programmatic marketing campaigns and attribution
Attained a 6% conversion rate by implementing direct marketing programs that included Google AdWords, Google Shopping and SiriusDecisions Demand Waterfall
Obtained a 5.8X ROI using affiliate marketing
Digital Analytics, Social Media, Content Marketing and Public Relations
Obtained over 550,000 views on YouTube using branded content marketing, PR & social media to create an experiential video contest
Saved 11% in lost sales with A/B testing and analytical reporting using Google Analytics
Increased customer engagement using Blogs, Facebook, Twitter, Instagram, YouTube & PRWeb
Produced a cable television commercial using SAG-AFTRA professionals to increase brand awareness

Confidential, New York, New York

Sales & Marketing Director

Responsibilities:

Designed training programs for P&C insurance agents that increased sales, customer retention, marketing activities and staff engagement. Collaborated in the development of innovative brand marketing strategies that included customer segmentation, internet lead sourcing and policy expiration campaigns.
Raised automobile quote activity by 233%
Generated 40% increase in life sales using consultative sales solutions, exceeding direct written premium goals for 2009 and 2010
Earned a top performing sales award in 2010

Confidential

Vice President, Marketing & Sales | Entrepreneur

Responsibilities:

Recruited, trained and managed 20 employees with an attrition rate of less than 10%
More than 50% of clients were also financial and college planning clients (FINRA licensed)
Interviewed on ABC and Fox News television, as well as the major local newspapers in by writing effective press releases

TECHNICAL SKILLS

Core Competences: Demand Generation, Lead Generation, Account Based Marketing, Email Marketing, Affiliate Marketing, Agile Product Management, Salesforce.com CRM, Photoshop, Tableau, InDesign, Word, Excel, SEO, Google Certified (Google Analytics, AdWords, & Shopping), Brand Manager, A/B Testing, Marketo, Adobe Marketing Automation, Pardot, TV & Film Programmatic Media Buying, Roadmap creation, Driven, Collaborate, Creative Thinking, Proactive. Problem-solver, Attention to Detail, Customer Service

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Marketing Manager Resume

Los Angeles, CaliforniA

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