Global Digital and Content Marketing Executive Resume

PROFESSIONAL SUMMARY

Marketing professional wif over ten years of commercial experience developed in both B2B and B2C roles, across a range of industries.
Successfully managed and delivered marketing campaigns and projects across content, digital, brand management, events, social, print media and PR.
Excellent attention to detail wif teh ability to deliver campaign objectives to budget and on time, wif creativity, focus and efficiency.

PROFESSIONAL EXPERIENCE

Global Digital and Content Marketing Executive

Confidential

Responsibilities:

Full responsibility for teh strategic and tactical delivery of marketing collateral for one of teh UK’s most high profile, luxury automotive brands.
Project manager for teh implementation of a digital configurator for teh launch of DB11. Worked extensively wif external agencies and internal key stakeholders in IT, Product, Marketing, Design, PR and Engineering to deliver dis platform, which launched on time at Geneva Motorshow 2016, to rave reviews across teh automotive media.
Provided marketing services and brand guidance to teh regional marketing teams and global dealer network. Ensuring assets such as imagery, videos, brochures, adverts, online content and translations were all brand and product correct.
Wrote and monitored brand and product content for teh Aston Martin website and digital platforms.
Produced company events; liaised wif suppliers, media partners, sponsors, venues, delegates and speakers and created marketing collateral and marketing campaigns.
Designed and delivered targeted email marketing campaigns and tracked results to make continuous improvements.
Wrote content for quarterly company email newsletter, company website, client casestudies and blogs.
Built and maintained social media presence across several channels; Twitter, LinkedIn, Facebook and Pinterest.
Raised profile of company by identifying and entering prestigious industry awards (Goodform won ‘Outstanding Data Focused Agency’ Award at Database Marketing Awards 2014).
Wrote and produced company documents; tailored sales proposals, press releases, corporate brochures and sales presentations.
Project managed brand refresh in 2014.
Managed one Marketing Assistant and ad - hoc temporary staff.

Events Coordinator (Contract)

Confidential

Responsibilities:

Provided marketing support and event coordination for CIPD's presence at external events.
Delivered teh communications and production of teh 'People Management Award'.
Maintenance of teh award website - writing and updating content and improving usability
Responsible for ordering and distributing CIPD's merchandise and also teh timely delivery of exhibition material and literature at external events.
Supported teh Marketing Manager in teh delivery of an integrated brand communications strategy through printed material, interactive collateral, digital media, advertising, copy-writing and branded materials
Provided a service to internal clients (including international branches) in teh production of all marketing communications.
Supported teh Marketing & Communications Manager in all marketing activities for a fast-moving Property Development & Investment company
Wrote and distributed media releases, promotional documents and advertising material whilst working to tight deadlines
Liaised wif printers and design agencies on creative briefs.

Marketing & Media Manager

Confidential

Responsibilities:

Responsible for all Marketing, Media and PR activities for two national, annual sporting events held at teh Hallam FM Arena in Sheffield and teh NEC Arena in Birmingham (Horse of teh Year Show and British Show Jumping Championships)
Set-up and managed teh Press Office at live events which included assisting regional and national media eg. Sky TV crew
Planned and implemented advertising and marketing campaigns including direct marketing, press and radio adverts, leaflet inserts, special promotions and media days
Produced media strategies and wrote and issued press releases and email newsletters
Responsible for updating and developing teh event websites
Management of teh marketing budgets and expenditure
Supervised two other full-time members of teh Marketing/PR & Media department
Worked closely and TEMPeffectively wif teh internal Sales, Operations and Sponsorship departments
Provided post-event feedback for teh Directors and recommendations for future improvements and development.

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