Professional Competencies

• strategic communications/public relations campaigns new website development, web project and content management Drupal/WordPress/ SharePoint , Go-Animation, and apps

• expert in web content/editing and development incorporating Google analytics and interactive features and podcasts
• daily social networking tool community management and reporting analyticstechnical writing, e-newsletters, articles, blogs, email messaging for action medical practice management/operations and marketing and public relations strategy

• extensive senior living communications, marketing and sales training, special events
• Adobe Captivate online training tools/CS 5 graphic designed marketing productsspecialize in healthcare, oncology, non-profit, senior living, financial industries

Qualifications Profile

Highly focused on understanding the interworkings of my organization, I am a passionate advocate, developing strategic marketing, communications and learning tools that influence consumer awareness and achieve success and growth -- bringing power to websites, public relations campaigns, marketing and training strategy. Think like an educator--intuitively understanding what the audience needs to know -- and how they want to consume it.

Key Achievements

• First communications and web leader in four organizations
• managed large-scale web properties using Drupal, WordPress, SharePoint
• developed 29 websites
• wrote innovative web content, enhanced website functionalities
• initiated successful training programs with online learning tools
• collaboratively worked with teams of 6 to 250 people

Leading as the communications strategist

• Initiated 55 successful public relations campaigns PR Web developed media relationships
• managed daily interaction on all social networking tools Facebook, Twitter, LinkedIn, YouTube, blogs
• technically edited for medical teams

Proved measurable results tracking communications tools, websites Google Analytics

• Initiated new e-newsletters Constant Contact
• Captivate training products , email systems and social networking tools Hootsuite
• generated highly valued marketing analysis for leadership's evaluation of my innovative communications strategy

Broad and demonstrated talent in the meeting goals with profitability and value

through effective medical practice management, clinical training tools/manuals, building healthcare and pharmaceutical partnerships and complex marketing/communications strategies.

Professional Experience

Communications Specialist Reporting to CEO

Confidential

• Manage communications at the Seamon Corporation, a provider of comprehensive and creative information management services, expert healthcare technology solutions and communications outreach programs for federal agency clients. Lead web and marketing content development and public relations with team for new Seamon company- Population Health Links.
• Lead communications voice on multimillion dollar HealthIT.gov contract partnering with various federal health agencies, including the Office of the National Coordinator for Health Information Technology ONC , Department of Health and Human Services, Centers for Medicare Medicaid Services CMS , NIH and ORIP, leading the goal of improving health and healthcare quality through measurement of better patient care and knowledge with successful HealthIT marketing.
• Serve as the medical subject matter expert SME on Meaningful Use and voice for the development of new marketing and educational products placed on the HeathIT.gov website including biographical stories on physicians, training tools, medical practice how-to guides and communications messaging.
• Executive Office communications, including working directly with the CEO to create marketing branded presentations, and initiated first thought-leadership and public relations goals.
• Create, execute and maintain a communications and public relations strategy that supports multiple audiences, including providers and clients and conveys Seamon's mission, program and strategic initiatives.
• Develop branding initiatives and ensure consistency of message, look, and feel of all communications products.
• Manage the development and promotion of the organizations internal and external communication vehicles, including website, marketing materials, collateral.
• Develop new website content, Go-Animation, marketing and educational materials for new Population Health Links.
• Public relations expert for monthly social media campaigns for the National Highway Traffic Safety Association NHTSA , extensive writing including press releases and media advisories, op-eds for prominent national and state publications, letters to the editor, and co-author in-depth memos to editorial boards and columnists, media pick-up and tracking.
• Recommended first social media strategy, including designing the strategy and working with team to implement it.

Communications Specialist Office of Human Resources

Confidential

• Serve as communications and marketing expert for deputy director's team at the SEC's Office of Human Resources, developing communications targeted toward SEC constituents, driving marketing strategies and innovation of new educational and training resources and products -- attracting and retaining top talent at the SEC.
• Execute and evaluate internal campaigns and communications programs to inform and educate employees through internal web portals and multiple divisions' SharePoint sites supporting SEC programs, benefits, activities, and policies.
• Launch new HR Portal and developed tracking strategy for team's use in managing daily content change requests and continual updates and improved navigation.
• Develop first communications marketing plans/campaigns and dynamic spreadsheets to better organize and manage messaging for training, new policy and processes and online Awards- continually informing all stakeholders.
• Develop innovative new resource- The SEC Employee A TO Z Benefits and Programs Guide, first publication collaborating with desktop design team, featuring all SEC products and services.
• Initiate Master e-course catalogue project for SEC University, add educational, product guides for training leadership.
• Ensure that all written products reflect the SEC vision and position and are clear, concise, and audience-specific edit material proposed for internal release to ensure accuracy, clarity, completeness, timeliness, and consistency with SEC policies and conformance with financial regulations.
• Communications voice for departmental emails, organizational updates, articles for weekly newsletter, employee awards and recognition, ad hoc requests from leadership.

Director of Communications

Confidential

• First communications director leading communications, web and social media strategy and content, accomplished quantifiable success with ongoing public relations campaigns featuring the Match/leadership using VOCUS-PR WEB developed new name, logo, two WordPress websites, Match Prism app, technical editor for learning tools, training programs, policy manuals, e-messaging systems and led global communications expansion into Abu Dhabi and international markets with public relations and new international website.
• In first two weeks, achieved highest measured public relations response for global media coverage of Match Week, gaining international interviews at 75 major news organizations for leadership which produced 488 stories.
• Launched complete new website and Match app in only six weeks by hiring web IT team, developing new brand, logo, all web content and dynamic design for new interactive WordPress website launched two weeks ahead of deliverable date.
• Lead first established communications and marketing strategy promoting physician-led Board of Directors and leadership as thought-leaders interview healthcare CMEs and write news for successful media and web placement. Developed the most extensive network of media relationships the organization had ever documented.
• Manage all daily social media content added images and interactive links, increased followers by 30 , added LinkedIn.
• Develop functionalities for new mass email messaging system featuring highly formatted and engaging linked content for GME audiences technical editing/writing for messages sent 100,000 email messages in twelve months.
• Initiated training library, educational workshops, and webinars and developed Captivate products for stakeholder use.
• Launched first Constant Contact monthly e-newsletter, The Match Illuminator, achieved 45 open/click-through rates.
• First technical editor making Match policy easier to comprehend in all formats including manuals, how to guides, online learning tools.
• Integrated new communications and global strategic plan with goals and tracking metrics for measuring success/reporting data exceeded all communications ROI goals for Board of Directors and executive director.
• Led public relations campaign, communications strategy and development of I-website for partnership with new Match- Abu Dhabi and global markets.
• Initiated first crisis communications plan to protect organization.

Director New Patient Portal Content, Practice Marketing Communications Manager, Technical Writer

Confidential

• Exceeded corporate expectations, established medical practice standards and gained high new patient usage directing medical practice communications, marketing and web strategy while developing first patient portal, new websites, physician/nurse online training programs, social networking tools, practice public relations, marketing strategy, medical publications and marketing tools.
• Generated improved practice awareness and patient interaction as sole medical writer on MarCom team for new medical practice websites Added SEO key word optimization strategies and traffic analysis, improved data collection, set standard design in CMS for all US Oncology Network websites. Added brochures, ads, blogs, practice/patient how-to guides.
• Changed existing web strategy and empowered medical teams to access five new internal medical education web portals, oncology practice training tools, edited medical portals with daily content, added e-newsletters, improved navigation and search functions.
• First Patient Portal Content Leader MyCarePlus New Cancer Patient Web Portal
• Leader for all medical web content, hired agency, developed intuitive Drupal content management system, added new social media platforms oncology patient-friendly web pages, interactive portal training tools for doctor's offices.
• Used meticulous organization integrating editorial calendar, content back-up system to handle daily changes from IT, collaborated with vendor IT departments while managing SME, ensured corporate standards, style guidelines/branding.

Technical Editor/Medical Writer

• Expert technical and web writer for large oncology nurse team pared down 100-slide PowerPoint decks into 15 minute e-learning tools, restructured/designed medical training tools to be web accessible, engaging and user-interactive using Captivate. Enabled nurses to focus on clinical priorities by writing/editing physician manuals, practice guides, brochures.
• Medically researched, interviewed and technically wrote with physician leadership teams and subject matter experts, ensured accurate corporate branding, standards for consistent and accurate email communications from medical teams.

Communications Director, Social Networking Website Developer, Press Agent for CEO

Confidential

• Set high standards as first communications and web director driving innovative medical marketing and web technology for lab/medical practice offices. Established CEO as thought-leader among global media and on Capitol Hill.
• Solved communications vacuum for COLA labs by adding highly-interactive new WordPress website and CEO blog.
• Initiated social networking tools, medically researched stories, created copy for website features, and interviewed SMEs.
• Gained high image visibility on Capitol Hill for CEO, with federal government recognition, managed press, special events.

Director of Marketing Public Relations, Website Content, Medical Office Practice Manager

Confidential

• Accomplished new levels of physician awareness and success, driving patient satisfaction while leading public relations, new micro websites, marketing plan, social media strategy for high-volume women's surgery practice. Generated highest-volume for practice and new appointments and hospital patient loads, raised physician referrals statistics and practice awareness across three states.
• Maximized profitability with first communications and web strategy, content, SEO, PPC, analytics tools, 250k media plan.
• Initiated successful social networking program, patient events, first public relations campaign promoting leadership.
• Increased revue and referrals with patient brochures, medical stories, innovative marketing tool kits, branding strategies.
• Added cost efficiencies, trained and managed 10 person staff with new office protocols, wrote online training manuals.

Director of Communications

Confidential

• Modernized 10-year old website, initiated first marketing and e-communications, social media, web strategies, educational partnerships, large major physician meetings, enabling APGO to surpass goals, exceed expectations for 2000 physician members.
• Improved communications and website design, added interactive navigation, marketing strategy, social networking products Facebook , public relations campaigns, promoted board members as medical spokespeople/SMEs.
• Improved online readership and data sharing numbers by 50 , and saved 20,000 in costs for graphic design/printing by changing to online PDFs and e-news bulletins, added Constant Contact-type email newsletter, online annual reports.
• Collaborated with team for major pharmaceutical firms/partnerships and interactive educational workshops, informational webinars, wrote features and grants for financial contributions, lead technical writer for medical programs.
• Planned successful logistics and marketing strategy with small team for large international medical meetings attended by 1500 members, development marketing plan, first public relations strategy, media relations, photography.
• Lead medical writer/editor/researcher, sole graphic designer for 160-page published medical textbook, the Medical Student Educational Objectives, 9th Edition, 2009. Produced/edited medical White Papers.

Corporate Communications and Marketing, Web Manager

Confidential

• Led and implemented advanced strategic corporate communications, website development and marketing, innovative staff training, public relations campaigns, 16 new website's SEO content , leadership promotion, brand positioning for new name/logo, special events. Directed new field public relations and marketing plan and sales training for all communities in eight states.
• Exceeded sales and marketing objectives by 25 , promoting CEO as thought-leader, and staff in local PR campaigns.
• Received award for adding innovative sales/marketing/web tools for highest patient/resident satisfaction numbers.
• Tasked by CEO to fill PR gap, develop crisis communications plan gained high press coverage for communities/corporate headquarters developing press releases, story pitching, led extensive national PR campaign, trained staff in effective public communications.
• Supervised special events logistics and regional publicity for several major grand opening gatherings for 400 guests with local dignitaries at new communities.
• Successfully developed innovative web content, marketing sales strategies, training tools, collateral, e-news bulletins trained all staff to present and use materials for maximum sales effectiveness increasing occupancies.

Communications and Marketing Manager

Confidential

• Exceeded goals as first communications leader, developed new web strategy, marketing and public relations campaigns and all publications as in-house ad agency for the 650-student school, established marketing strategy for expansion of new Upper School. Developed web content, daily photos, marketing programs and promoted alumni relations events.
• Effectively created and implemented comprehensive communication, marketing and advertising strategies. Developed media relationships, first public relations strategy and campaign promoting leaders as education experts.
• Developed efficiencies and directed strategic web content, new enews products, profitable grant writing, photography worked with hundreds of volunteers for large scale special events and alumni promotions. Cut budgets for department by developing new online methods of communicating with parents with photos of events and classroom activities.
• Proactively managed media buying, negotiated print bids for publications. Developed graphic designs for annual reports, e-newsletters, aiding in solicitation for capital campaigns and annual giving projects.

Marketing and Public Relations, Special Events

Confidential

• Increased occupancy exceeded marketing and strategic communications goals. Added public relations campaigns and innovative sales strategy for senior community. Led new special event planning and was editor/photographer monthly resident newsletter the Manresa Messenger.
• Successfully prospected sales for new senior community to increase occupancy exceeded marketing and communications goals.
• Recognized for thinking ahead of leadership goals, developed annual marketing/communications strategic plan and timeline, worked with internal departments to improve communications and promotion of local activities, recommended areas for increasing and improving marketing, new communications and sales activities.
• Efficiently managed marketing projects and vendors, including printers, tracked schedules, work product and budgets.