SUMMARY

• Experienced Program Manager offering 17 years of success leading all phases of diverse technology projects; software development, enterprise analytics and big data
• Business Strategist; plan and manage multimillion - dollar projects aligning business goals with technology solutions to drive process improvements, users enhancements, personalized recommendations and bottom-line gains
• Online Marketing Specialist; plan and manage multimillion-dollar campaigns including media buying, online advertising, SEM, SEO, PPC, retargeting, A/B and multivariate testing
• Excellent Communicator; leverage technical, business and financial acumen to communicate effectively with leadership, business owners, product owners and team members.
• Expert in Agile and Waterfall project management technologies; able to manage large project teams and known for high-quality deliverables that meet or exceed timeline and budgetary targets

TECHNICAL SKILLS

• Project Management:
• IT Project Lifecycle:
• Value-Added Leadership
• Custom Software Development
• Requirements Analysis
• Cross-Functional Management
• Web Analytics
• ROI Analysis
• Team Building & Mentoring
• System Engineering
• Costing & Budgeting
• Client Relations
• System Migrations/Integrations
• Project Scheduling
• Business, IT & Roadmap Planning
• Enterprise Implementations
• Testing/QA/Rollout/Support
• Vendor Management

TECHNICAL SKILLS

Analytics Tools: Omniture, Adobe Marketing Cloud, Adobe Analytics, Adobe SiteCatalyst, Adobe Target, Adobe Discover, Adobe Report Builder, Adobe Dynamic Tag Manager, Adobe Activation, Adobe Audience Manager, Adobe Campaign, Adobe Workbench, Google Analytics, Google Tag Manager,, Web Trends, IBM Coremetrics, IBM Unica, IBM NetInsighgts, Urchin, ClickTracks, KeywordMax, Maxymiser, Rich Promo, Rich Relevance and BrightTags (Signal) Tag Management, Hadoop and Tableau

BI Tools: Micro Strategy, PowerBI

Database Tools: SQL Server 2008, SQL Server Management Studio 2008

CMS Systems: Adobe AEM, Adobe CQ, Radiant, Kentico

Development Tools: Microsoft Visual Studio, Adobe Dreamweaver, Apollo, Git, VIM, Adobe Digital Pulse Debugger, Adobe Analytics Debugger, Google Analytics Debugger, Charles Web Debugging Proxy

Other Tools: Adobe Photoshop CS6, Adobe Fireworks CS6, Microsoft Outlook, Microsoft Excel, Microsoft Word, Microsoft Power Point, Microsoft OneNote, Microsoft Visio and Microsoft Project, JIRA, Rally and BaseCamp

PROFESSIONAL EXPEREINCE

Confidential

Senior Adobe Architect / Senior Business Analyst

Responsibilities:

• Work with leadership, project managers and key stakeholders from multiple teams
• Work closely with UX, front end developers and engineering teams
• Set up QA process that included automated and manual testing for the Small Business team
• Develop holistic dashboards and reporting using Adobe Workspace and Excel
• Upgrade code base from legacy code to the latest version of App Measurement
• Set up and configuration of Adobe SiteCatalyst
• Converted 67 report suites into a global report suite with 20 virtual report suites
• Set up QA process that included automated and manual testing
• Work with leadership, project managers and key stakeholders from over 10+ teams
• Work closely with UX, front end developers and engineering teams
• Work closely with Data Warehouse and Business Intelligence teams to validate data accuracy
• Develop holistic dashboards pulling data from multiple data sources

Confidential

Senior Engineer, Adobe Analytics

Responsibilities:

• Gather business requirements from leadership and key stakeholders
• Set up and configuration of Adobe Dynamic Tag Manager
• Set up and configuration of Adobe SiteCatalyst
• Set up and configuration of Google Analytics Premium
• Set up and configuration of Google Tag Manager
• Work with leadership, project managers and key stakeholders from over 3+ teams
• Work closely with UX, front end developers, engineering and QA teams
• Work closely with Data Warehouse and Business Intelligence teams to validate data accuracy
• Develop holistic dashboards pulling data from multiple data sources
• Gather business requirements from leadership and key stakeholders
• Set up and configuration of Google Analytics Premium
• Set up and configuration of Google Tag Manager
• Baked the analytics into the content management system Confidential the component level
• Work with leadership, project managers and key stakeholders from over 3+ teams
• Work closely with UX, front end developers, engineering and QA teams
• Work closely with Data Warehouse and Business Intelligence teams to validate data accuracy
• Develop holistic dashboards pulling data from multiple data sources

Confidential

Senior Technical Project Manager, Analytics (Global Product Development)

Responsibilities:

• Migrate Analytics from IBM Unica and NetInsighgts to Google Analytics Premium
• Set up and configuration of Google Tag Manager
• Set up and configuration of Google Analytics
• Scope, plan and document project, feature requests and reporting in Rally
• Work with leadership, project managers and key stakeholders from over 7+ teams
• Work closely with UI, front end developers, engineering, data labs and QA teams
• Work with Data Warehouse team to integrate data from Big Query into the data warehouse.
• Work closely with Data Warehouse and Business Intelligence teams to validate data accuracy
• Landing page, homepage, product page and shopping cart optimization
• Mobile SDK for IOS and Android
• Develop holistic dashboards pulling data from multiple data sources

Confidential

Senior Web Analyst, Analytics (Personalization Team)

Responsibilities:

• Gather business requirements from leadership and key stakeholders
• Scope, plan and document project and feature requests for proof of concept projects
• Scope, plan and document project and feature requests for personalized recommendations for shoppers on Confidential .com
• Work closely with UX, front end developers, engineering, data labs and quality assurance teams on optimizing user experience and analytics implementation, tagging and reporting
• A/B testing, multivariate testing, automated personalization and behavioral targeting
• Mobile IOS SDK for instore sales and inventory tools used by sales associates
• Landing page, homepage, product page and shopping cart optimization
• Develop holistic dashboards pulling data from multiple data sources

Confidential

Senior Web Analytics Program Manager

Responsibilities:

• Manage Analytics team
• Owner of the analytics systems
• Migrate web analytics system from Urchin to Adobe SiteCatalyst
• Implement Adobe SiteCatalyst on six separate websites including aws.amazon.com
• Gather business requirements from leadership and key stakeholders
• Scope, plan and document project and feature requests
• Owner of the Analytics Roadmap
• Project Management of 6-10 active analytic projects
• Work with leadership, project managers and key stakeholders from over 10+ teams
• Work closely with UX design, front end, engineering and billing teams on optimizing user experience and analytics implementation, tagging and reporting
• A/B testing, multivariate testing, automated personalization and behavioral targeting
• Develop holistic dashboards pulling data from multiple data sources
• Work with BI team to integrate data from SiteCatalyst into the data warehouse
• Automate reporting utilizing Adobe Report Builder and internal data warehouse reports
• Mobile Android SDK for mobile apps within the Amazon App Store
• Set up multiple APIs and data feeds for reporting and fraud detection
• Responsible for code review process
• Responsible for deploying analytics code through the asset pipeline
• Owner of the analytics wiki

Confidential

eCommerce Manager / Senior Web Analyst

Responsibilities:

• Implement Web Trends, Google Analytics and KeywordMax across hardrock.com, rockshop.hardrock.com, hardrockrecords.com, hardrockrewards.com
• Implement Web Trends, Adobe SiteCatalyst, Google Analytics and KeywordMax across hardrockhotels.com and 10 hotel microsites.
• Gather business requirements from leadership and key stakeholders
• Scope, plan and document project and feature requests
• Plan strategy and integration of web analytics data into the data warehouse for data consolidation across multiple “listening posts’, including brand and hotel websites, surveys, POS systems, CRM system and loyalty program.
• Owner of the Analytics Roadmap
• Project Management for each analytics project
• Collaborate with internal development team, external partners and agencies to assist with data collection, website tagging and reporting.
• Develop holistic dashboards pulling data from multiple data sources
• Work with BI team to integrate data from SiteCatalyst into the data warehouse
• Automated reporting utilizing Microsoft Excel and Micro Strategy
• Develop and manage domestic and international pay per click campaigns targeting 150+ local markets in 50+ countries
• Develop, implement and manage SEO strategy for the brand and each business unit
• Suggest new initiatives based upon visitor, customer and guest behavior
• A/B Testing
• Solely responsible for planning, strategy development and implementation of all marketing efforts consisting of both online and traditional marketing
• Management of internal search efforts such as organic search engine optimization, search engine marketing and paid search (PPC). Established “best practices” and training procedures for internal staff, as well as clients.
• Present plans and strategies for clients.
• Research market space for each client, including their competitors; along with providing realistic opportunities for gaining increased market share online.
• Suggest new plans and marketing initiatives for clients to attain a greater share of market both offline and online. Responsible for additional content optimization strategies in areas such as press releases, news and information, product placement and creating calls to actions that drive users through an established sales funnel.

Confidential

Project Manager

Responsibilities:

• Responsible for developing overall online marketing plan to target Market Partners and Franchisees using an integrated approach, creating balance between traditional marketing and online marketing with the goal of brand awareness and lead generation.
• Responsibilities included planning, implementation and launch of search engine marketing, organic search engine optimization, paid search campaigns
• Additional responsibilities include the setup, implementation and management of Adobe SiteCatalyst, Google Analytics, KeywordMax and ClickTracks.
• Setup, implementation and management of Adobe SiteCatalyst, Google Analytics, KeywordMax and ClickTracks.
• Responsible for developing overall online marketing plan to target Market Partners and Franchisees using an integrated approach, creating balance between traditional marketing and online marketing with the goal of brand awareness and lead generation.
• Responsibilities included planning, implementation and launch of search engine marketing, organic search engine optimization, paid search campaigns

Confidential

Web Analyst

Responsibilities:

• Setup, implementation and management of Adobe SiteCatalyst, Google Analytics, KeywordMax and ClickTracks.
• Responsible for developing an online marketing strategy for a new product offering, working with internal team to implement marketing plan and launch SEO and PPC campaigns.
• The goal of the campaign was to increase brand awareness, promote the new product offering, and drive sales and leads.
• Responsibilities including assisting the Compliance Officer and internal legal team to ensure that website content, meta descriptions and online advertisements and sales literature was SEC Compliant.
• Setup, implementation and management of Adobe SiteCatalyst, Google Analytics, KeywordMax and ClickTracks.
• Responsible for developing an online marketing strategy for a new product offering, working with internal team to implement marketing plan and launch SEO and PPC campaigns.
• The goal of the campaign was to increase brand awareness, promote the new product offering, and drive sales and leads.
• Responsibilities including assisting the Compliance Officer and internal legal team to ensure that website content, meta descriptions and online advertisements and sales literature was SEC Compliant.
• Acting liaison between franchisees and existing advertising agency to integrate online and offline marketing efforts.
• Designed intranet/extranet architecture and layout to be more users friendly and encourage franchisees, agencies and vendors to utilize the intranet/extranet, which increased end-user participation from 4% to 78%.
• Responsible for training internal marketing teams on working with .NET, Macromedia Dreamweaver MX and Fireworks MX. Training also included search marketing and SEO training.