SKILLS

• Business Applications: MS Office MS Project Visio Access
• Web Applications: WordPress DreamWeaver Adobe Creative Suite HTML
• Social Media: Facebook Twitter Pinterest Google Analytics Content Strategy

PROFESSIONAL EXPERIENCE

Web Content Writer and QA Editor

Confidential

• Hibu, formerly known as Yellowbook, develops dynamic websites for small and medium sized businesses. As of May 2014, business outsourced the production of websites to facilities in the Philippines and India
• Identified advertiser's goals to construct both new and revised copy for multi-page websites
• Developed targeted, effective copy to convey customer's products and services and encourage immediate user action
• Examined existing internet and print media to determine the most important keyword phrases for writing search-friendly copy
• Read and evaluated website content quality, design elements and functionality according to company and department standards to consistently produce websites that meet customer expectations
• Used problem-solving skills to make logical judgment calls when little information was given to develop a site
• Trained and mentored new hires

Marketing Coordinator

Confidential

• Elsevier is a publishing company which specializes in medical and scientific literature. This was a three month temporary job.
• Processed and submitted work orders to the creative department for the creation of print materials
• Tested email blasts prior to sending to ensure proper functionality, correct links and imagery were in place
• Updated websites using WordPress
• Coordinated the production of 70 two-minute promotional videos for The Clinics publication
• Compiled daily reporting from Amazon.com to monitor the sales of a series of books
• Developed a matrix for cross promotional marketing to show which Clinics products would be best suited to sell with other Elsevier books

Project Manager

Confidential

• Netplus Marketing is a digital marketing/advertising firm specializing in social media, online advertising, email campaigns for brands such as Black Decker, Airborne and regional clients. Due to the loss in revenue, my schedule was reduced to part time in mid October and eliminated as of November 18, 2011.
• Managed the specific needs of the project, client, vendors, contractors, and other stakeholders
• Developed timelines for the internal team and clients to ensure projects were delivered on time and on budget
• Facilitated internal and external communications, organized and ran project-specific meetings
• Conducted industry research for the development of agency's newsletter as well as client strategy planning

Campaign Manager

Confidential

• The Confidential provides marketing campaigns for the auto retail industry through print and digital media. Due to major recall of Toyota vehicles, their advertising was pulled resulting in my layoff.
• Served as the liaison between internal teams and the automotive clients including Cadillac and Toyota to develop online banner ads. Initiated kick off calls with sales, client and art departments to develop engaging creative concepts set up and managed project timelines to ensure timely delivery managed all communications and approvals between the client/agency
• Built and customized reports on the ads' delivery/interaction metrics for each campaign to determine ROI

Senior Publisher Support Specialist

Confidential

• PointRoll is a leading provider of online rich media ad campaigns. My department, Publisher Support Services, was eliminated.
• Responsible for the trafficking, QAing, and implementation of rich media ads and pixels
• Worked with ad serving technologies such as DFA and Atlas
• Performed liaison role between the publisher websites, advertisers and technical teams in order to ensure the delivery of rich media ads
• Tested and approved over 2,500 web sites ensuring they were able to run rich media PointRoll ads
• Acted as the main contact for publishers such as AOL, Yahoo, MSN reporting and resolving problems for high profile campaigns including Walmart, Ford and Apple
• Wrote training materials for publisher and in house employee education to enhance communication
• Led process improvement initiatives with the ad networks running PointRoll products resulting in a higher number of rich media ads being delivered

Sales and Marketing Assistant

Confidential

• Confidential is a travel agent website that is used as a promotional locator for over 100,000 agents. Due to the decline in the travel industry, there was a significant reduction in the business resulting in the elimination of my position.
• Developed online tutorials for guiding travel agent customers to effectively interact with company's electronic marketing tools. These tutorials became the cornerstone of the training seminars
• Analyzed volume, effectiveness and outcome of user interaction with promotions for national and international clients such as Hawaii's Visitor and Convention Bureau and British Airways to determine ROI
• Compiled reports based on travel agents' receipt and usage of email broadcasts to develop future strategies

Web/Multimedia Specialist

Confidential

• Xstream interactive was a new media design group that provided web design, CD ROM development, web based conference registration and presentation services including event support, animation and webcasting. After the tragedy of 9/11, the need for corporate travel was significantly reduced and my position was eliminated.
• Created PowerPoint presentations, websites, electronic brochures, CD ROMS and other marketing materials with complex animations, graphics and charts for corporate events including DuPont and SAP to engage the audience
• Wrote case studies and other content for xiweb.com which were used as a sales tool as well
• Traveled frequently thoughout the USA and Canada to support corporate clients worked extended hours in high pressure, tight deadline environment in order to achieve client satisfaction

Web/Marketing Assistant

Confidential

• MRB was an internet communications firm specializing in web development for non-profit and educational institutions. Since this position was part time, I accepted a full time opportunity at Xstream Interactive.
• Updated client websites with graphics and other content during redesign phases
• Developed and maintained databases in Access, Act and FileMaker Pro

Personally responsible for locating 2,000 client leads within 5 months