SUMMARY

• Salesforce evangelist, 5x Salesforce Certified, Certified Scrum Master, Business Analyst, Scrum Product Owner, CPQ Specialist & Consultant with almost 4 years of CRM Administration experience along with a strong engineering and analytical background. More than 10 years of experience working in multinational firms managing projects and operations.

PROFESSIONAL EXPERIENCE

Program Manager / Data Analyst

Confidential

Responsibilities:

• Provide actionable analysis, reporting, and core metric visualization to improve Salesforce hygiene.
• Create and maintain standard reports and dashboards and analyze key sales metrics to measure data integrity, performance and areas of improvement and growth.
• Translate complex requirements into optimal reports and provide ongoing and ad hoc reporting and support to sales leadership and internal business partners and Product Owners.
• Assist in developing methodologies and procedures to continually monitor, enhance, and improve customer/account data quality and integrity, following Agile methodologies.
• Assist and support with Confidential 's Salesforce standard and custom objects and records in Sales and Consulting technologies, including Sales Cloud, Service Cloud and CPQ.
• Engage cross - functionally with Sales Operations Staff, Account Execs and Leadership to design, optimize and implement data governance policies and procedures.
• Interact with Sales leaders and other stakeholders in order to provide means for process improvements and capture feedback.
• Collaborate with Revenue Operations Managers and IT to ensure that teh salesforce platform is providing effective value and support them with Salesforce issues.
• Analyze customer and account data to identify trends, exceptions and gaps.
• Work with teh Salesforce Scrum Team and participate in daily stand-ups, sprint planning, sprint reviews, demos and retrospectives.
• Work as a Project Manager with business leaders to align on teh vision, program backlog and roadmap.
• Act as a liaison between stakeholders and teh developers to discover and deliver best solution to Salesforce Service Cloud issues.
• Assist is development, user acceptance testing (UAT), enablement and launch of new Case record type
• Create user stories and acceptance criteria, ensuring stories clearly communicate stakeholders needs to teh development team
• Work with teh team to clarify stories as necessary and agree on teh best development plan
• Configure and distribute communications via tailored mail tool for teh GTM Ops organization.
• Involved in collaborating with teh team and clients for requirements gathering and comprehensive analysis
• Assisting existing clients with their ongoing needs related to process, improvement, redesign or development of new process to reduce cost and improve quality or drive revenue growth through new functionality.
• Key member of Project team meetings and involved in end-to-end implementation of Salesforce Sales Cloud for various Clients.

Data Analyst / Salesforce Admin

Confidential

Responsibilities:

• Extensive experience in activities related to Confidential .com setup, Configuration, Customization, Administration, Data Migration and deployment of applications from sandbox to production environments.
• Improve team efficiency by implementing various advanced fields like Picklists, Custom Formula Fields, Lookups, Custom Objects, Master-Details, Field Dependencies, Validation Rules, Assignment Rules, Work Flows, Approval Processes for automated alerts, field updates & Email Alerts to requirements.
• Work with Salesforce Sales Cloud, including Accounts, Leads, Opportunities, Contacts, Campaign, Case Management and Forecasting etc. including import new Leads and Contacts and run Deduplication Tools.
• Ensured data integrity through teh appropriate use of de-duping, loading and exporting tools, for bulk of data using Data Loader and other 3rd party Apps e.g. Activity & Task Management, Duplicate Check etc.
• Work with Management to establish suitable actions and activities to streamline processes resulting in better functionality and cost reduction.
• Assist in training of new users, and grow teh Salesforce.com skill set across teh organization
• Provide assistance to Sales team with teh product offering presentations to prospects and customers.

Manager, Operations

Confidential, Irving TX, USA

Responsibilities:

• Assessed market trends, gatheird product information, investigated sources for products such as wholesalers, liquidators and drop-shippers.
• Developed and improved relationships with product suppliers / distributors including negotiating prices to improve profit margins.
• Improved merchandising and advertising strategies, corresponded with customers via email, phone or other online sources to address questions or complains about orders, products, shipments etc.
• Managed Client database spreadsheets, subscriber’s lists, item information, specific keywords searches using various online tools.
• Managed Client database, subscriber’s lists, online order fulfilment and customer service using Infusionsoft (Keap) CRM.
• Successfully oversaw all pre and post publication processes of teh life cycle of a book;
• Managed end-to-end production of Bayyinah's flagship book; "Divine Speech" and post-production life cycle of another major book; "Arabic with Husna".
• Single handedly managed teh Bayyinah’s Bookstore on Amazon by creating product listings, inventory fulfilment to Amazon warehouses, order processing and customer support.
• Developed marketing strategies including site promotions, email newsletters, facebook contents and outreach campaigns.