SUMMARY:

Skilled and experienced consumer - centric product/marketing strategist with global exposure, and experience in product marketing and overall management of a product's life cycle from conception to fruition. Experienced in assessing customer needs/requirements to develop a product that exceeds customer’s expectations. Bring forth the ability to work in ambiguity leading cross-functional teams to identify profitable customer segments, product specifications, best-fit strategy, production timelines, and features prioritization. An analytical user-centric thinker who collaborates to get the job done profitably.

SKILLS:

Digital Marketing

Workflow

Digital Campaign

Retail Marketing

Word

User Experience

Budgeting

Data Analytics

Roi

Brand Marketing

Marketing Plan

Urban Planning

Business Intelligence

Coaching, Clients

Segmentation

New Product Development

Packaging, Budget

Drivers, Retail Audit

Microsoft Powerpoint

Product Development

Consumer Insights

Branding, Data Modeling

Audit, Tableau Software

Marketing, B2b, Tableau, Proposals

Market Insights

Marketing Research

Sales Training

Qlikview, Metrics

Strategic Marketing

Project Development

Media Planning

Project Planning

Quantitative, Retail

Sampling, Forecasting

Problem Solving

Budgets

Data Analysis

Product Management

Operations

Usability

Marketing Analysis

Primary Research

Product Testing, B2c

Account Manager

Sales Managers

Leadership Effectiveness

Marketing Mix

Competitive Analysis

Marketing Strategy, Cim, UX

EXPERIENCE:

Confidential

Program Manager

Responsibilities:

• Collaborate with engineers and product managers to assess decisions on product/user/marketing mix and strategy
• Design survey questionnaires (quant), discussion guides (qual) for various research projects according to objectives
• Manage product features priority on product roadmap in light of business and brand strategic focus and user need
• Measure product/brand adoption and usability, and track user satisfaction in light of competitive landscape

Confidential

Program Manager, Marketing/UX Strategist

Responsibilities:

• Collaborate with engineers and product managers to assess decisions on product/user/marketing mix and strategy
• Design survey questionnaires (quant), discussion guides (qual) for various research projects according to objectivesManage product features priority on product roadmap in light of business and brand strategic focus and user need
• Measure product/brand adoption and usability, and track user satisfaction in light of competitive landscape

Confidential

Retail Marketing Consultant

Responsibilities:

• Overlapped with other projects.Conducted research and analyzed data, to report industry trends and market opportunities via decks and dashboards
• Collaborate with marketing and product management on strategic planning process and features prioritizationManaged A/B Testing projects, data modeling, report development at Product, user, marketing and campaign levels
• Constructed marketing/sales funnels for brands to guide various acquisition/retention/conversion strategies
• Developed and implemented marketing strategy and Go-to-Market plans according to objectives and budget
• Advised on forecast, branding, positioning, communication strategies and user experience in the e-commerce space

Confidential

Retail Marketing Consultant

Responsibilities:

• Overlapped with other projects.Conducted research and analyzed data, to report industry trends and market opportunities via decks and dashboards
• Collaborate with marketing and product management on strategic planning process and features prioritization
• Managed A/B Testing projects, data modeling, report development at Product, user, marketing and campaign levels
• Constructed marketing/sales funnels for brands to guide various acquisition/retention/conversion strategies
• Developed and implemented marketing strategy and Go-to-Market plans according to objectives and budgetAdvised on forecast, branding, positioning, communication strategies and user experience in the e-commerce space

Confidential

Sr. Marketing/Business Analyst

Responsibilities:

• Managed research agencies and establish marketing insights framework for consistent execution and communicationBuilt comprehensive reports for cross-functional teams; global distribution, marketing and sales managers/directors
• Assisted senior program manager with project planning, deliverables, budgeting and project development
• Worked cross-functionally with various stakeholders in marketing, global distribution and product teams

Confidential

Sr. Marketing/Business Analyst

Responsibilities:

• Managed research agencies and establish marketing insights framework for consistent execution and communication
• Built comprehensive reports for cross-functional teams; global distribution, marketing and sales managers/directors
• Assisted senior program manager with project planning, deliverables, budgeting and project development
• Worked cross-functionally with various stakeholders in marketing, global distribution and product teams

Confidential

Social Media Operations Analyst

Responsibilities:

• Assessed user experience in compliance with corporate policy, brand image and target community audience
• Advised designated stakeholders on potential opportunities/ threats along with actionable recommendations
• Managed projects from planning to execution and reporting to monitor social media trends
• Tested user experience to effectively improve content and hence overall online presence
• Ran data cleaning, crunching and analysis with Excel/Tableau/PowerPoint

Confidential

Social Media Operations Analyst

Responsibilities:

• Assessed user experience in compliance with corporate policy, brand image and target community audience
• Advised designated stakeholders on potential opportunities/ threats along with actionable recommendations
• Managed projects from planning to execution and reporting to monitor social media trends
• Tested user experience to effectively improve content and hence overall online presence
• Ran data cleaning, crunching and analysis with Excel/Tableau/PowerPoint

Confidential

Account Manager

Responsibilities:

• Conducted primary research projects, this included research design, survey design, fielding, sampling, and reporting
• Analyzed marketing/sales brand funnels to guide various acquisition/retention/conversion strategies and budgets
• Managed multiple clients' cross-country trackers, presented insights to improve advertising and media planning
• Led cross functional teams on projects; client servicing, data processing, operations in multiple countries
• Synthesized and summarized findings from multiple resources and recommended winning strategies
• Conducted A/B testing to assess brand marketing material and communication strategies/material

Confidential

Sr. Insights & Product Marketing Exec

Responsibilities:

• Succeeded to launch new Winston and effectively grew market share +2% in 6 months across metropolitan areas
• Tracked brand marketing/sales funnels and led marketing campaigns to boost market share and consumer loyalty
• Evaluated promotional campaigns and activities, conducted consumer profiling/segmentation and calculated ROI
• Analyzed retail audit and sales performance to identify success drivers and forecast sales across market players
• Executed competitive analysis and monitored competitors' promotional activities across consumer touchpoints
• Managed vendors and third-party agencies to produce marketing materials for marketing and retail campaigns

Confidential

Sr. Insights & Product Marketing Exec

Responsibilities:

• Succeeded to launch new Winston and effectively grew market share +2% in 6 months across metropolitan areasTracked brand marketing/sales funnels and led marketing campaigns to boost market share and consumer loyalty
• Evaluated promotional campaigns and activities, conducted consumer profiling/segmentation and calculated ROI
• Analyzed retail audit and sales performance to identify success drivers and forecast sales across market players
• Executed competitive analysis and monitored competitors' promotional activities across consumer touchpoints
• Managed vendors and third-party agencies to produce marketing materials for marketing and retail campaigns

Confidential

Sr. Insight & Retail Marketing Executive

Responsibilities:

• Established a knowledge hub and a research framework for marketing and sales teams of all CE divisions
• Reported micro and macro environmental analysis (SWOT and PESTEL) and marketing mix analysis
• Conducted marketing research (qualitative and quantitative) to identify market gaps and opportunities
• Analyzed and reported sales, retail audit and brand-performance data, and estimated sales forecast
• Conducted A/B testing to assess brand marketing and communication material
• Managed new product development projects from idea testing to execution

Confidential

Sr. Insight & Retail Marketing Executive

Responsibilities:

• Established a knowledge hub and a research framework for marketing and sales teams of all CE divisionsReported micro and macro environmental analysis (SWOT and PESTEL) and marketing mix analysis
• Conducted marketing research (qualitative and quantitative) to identify market gaps and opportunitiesAnalyzed and reported sales, retail audit and brand-performance data, and estimated sales forecast
• Conducted A/B testing to assess brand marketing and communication material
• Managed new product development projects from idea testing to execution

Confidential

Product Marketing & Business Analyst

Responsibilities:

• Established knowledge hub and research framework along with budget to monitor market and industry dynamics
• Conducted product/concept testing to assess software/ apps brandability and usability based on customer needs
• Analyzed competitive landscape and sales data vis-à-vis Confidential KPIs and marketing activities calendar
• Ran quarterly Confidential Tracker to assess brand indices and campaigns effectiveness vs competitions'
• Evaluated and customized potential new products concepts and features based on customers' needs