Summary

• Strategic Account Planning Business Development Marketing Sales Automation
• Information Technology Professional with 17 year track record of success managing client projects with expertise in the implementation of CRM and ERP global automated solutions as a certified Salesforce.com, PeopleSoft, and MySAP consultant. A PMI certified Project Management Professional with proven ability to accurately analyze and develop requirements, create integrated Statements of Work SoW and project budgets, effectively lead cross functional teams, resolve critical path issues, manage client relationships, mitigate risks, and deliver quality results consistently on time and within budget. An excellent communicator capable of influencing at C levels combining both business and technical skills. Seeking managerial level consulting opportunity with a sales force and marketing automation focus. Additional process and analytical proficiencies include:
• Business Process Reengineering Functional Specifications Business Case Analysis
• Financial Planning/Budgeting Data Mapping/Migrations Solution Customizations

CAREER HIGHLIGHTS

Confidential

Assisting customers realize complete value of their investment in Salesforce.com application. Providing consulting, project management, development using APEX, and Visualforce, and full-life cycle implementation services in Salesforce.com including data migration and integration. Managing business development including pre-sales, and generating statement of work.

Confidential

Propose and deliver optimal solutions leveraging best practices and consistently delivering client value while increasing Salesforce.com revenue through active engagement in client management.

Confidential

Reduced time to market by 60 and improved information flow across multiple Microsoft business lines through project leadership of SAP CRM implementation as Senior Consultant.

Confidential

Managed multiple high profile client engagements, including General Motors, Chevron Texaco, and Bell Helicopter, improving service efficiency and decreasing cost through CRM and ERP utilization.

Confidential

Increased success of a marketing campaign focused on financial, automotive, and airline industries through market analysis and customer segmentation as well as enhanced lead generation services.

PROFESSIONAL EXPERIENCE

Confidential

Project Manager/Principal Consultant/Solution Architect/Data Architect

• Providing services in implementing Salesforce Automation, Marketing Automation, Serv ice Automation, and Partner Relationship Management PRM , and Data Migration Integration Informatica, Data Loader for Salesforce.com application.
• State Farm: As Lead Technical Architect and Data Architect, involved in one of the complex and very large implementation of Salesforce.com's Salesforce Automation and Marketing Automation
• Lead team of Data Leads and Business Analysts to deliver optimal solution to manage high volume data movement both for initial data population as well as ongoing data synchronization with external application, leveraging various technologies including Web Services, SOAP API, Bulk API, Bath Apex, Streaming API, Informatica, and Java based Custom ETL solution. Contributed to design of Exception handling and exception reprocessing
• Advised Directors and Architecture team in evaluating Salesforce.com application features and steering the team to make decisions from long term perspective, and in addressing risks and issues
• Acted as single point of contact SPOC for State Farm, Saleforce.com Expert Services, and Salesforce.com Product team to address application gaps including Governor limits
• Effectively managed communication and decision making across various application stake holders, and managed changes to enhance overall process and usability
• Configure/develop and demo proof of concepts POC to articulate solution and get business buy-in
• Lead team in Designing Solution to integrate Salesforce.com with Hadoop ecosystem for complex, time-based data analytics

Confidential

• Sales Cloud and Service Cloud support and enhancement:
• Involved in Service Cloud architecture review. Analyzed current process against best practices. Delivered assessment of capabilities and readiness for enterprise. Provided risks, opportunities, and solution alternatives.
• Set up process to manage Sales Cloud and Service Cloud user issues and enhancement requests using onshore/offshore model.
• Involved in Chatter roll out for entire company, and setting up support process.

Confidential

• Managed development of suite of custom applications on Force.com platform, provided business strategy, go-to market strategy. Involved in customization and implementation of solutions to meet customer needs. Products included:
• xSMS enables sending and receiving SMS from within Salesforce.com. Provides ability to automate business process based on SMS response.
• xRealtors an application to manage Property Management process from end-to-end on Force.com platform.
• xRE CRM comprehensive Force.com platform based application for Commercial and Residential property developers.

Confidential

• Led customization of Salesforce.com Territory management for Enterprise users
• Architected, Designed, and Developed custom Territory management application to manage Users association with Territories, and functionality to activate/inactivate Territory.
• Provided ability to identify and fix user's derived association with Territory to increase accuracy of Territory Forecast.
• Provided intuitive user interface to maintain Territory and UserTerritory.
• Architected and led migration of an acquired company from Siebel application to Salesforce.com.
• Analyzed high level business requirements, estimated effort.
• Led business requirement sessions, and to-be process design aligned with existing processes where possible. Processes involved: Marketing, Sales, Partner Relationship Management PRM , Agreement Management custom .
• Managed configuration, custom development of functionality, reports and dashboards.
• Involved in migrating data from Siebel on to Salesforce.com object/field mapping and transformation, migration architecture.
• Managed Quality Assurance, User Acceptance, and Production Deployment.
• Architected process to integrate Assets from Oracle to Salesforce.com