SUMMARY:

• Consulting Management Project Management Strategic Marketing Info. Technology
• Accomplished and poised to contribute a unique blend of Consultative Sales Management, Business Development, Product Marketing, Proven Conflict Management Skills, and Sales Mastery w/ a deep understanding of Supply Chain, ITIL/ LEAN Management and Technology acumen.
• A pioneer in Strategic Account Management & planning and business case development; maintains a high - level network of contacts.
• Product Development, implementation transformation of business operations & Sr. Management Development experience.
• Expertise in interaction and influence of all levels of the company from senior management to cross functional teams.
• Broad international experience in areas of marketing, sales and logistics management across the consumer products, financial services, and IT services industries.
• Unique focus on team building and customer loyalty while driving corporate profitability.
• Managed Risk & Metrics team for Commodities Operations for managing the global cross-functional risk agenda.

PROFESSIONAL EXPERIENCE:

Confidential, Round Rock, TX

Program / Project Manager

Responsibilities:

• Managed, offshore (India, Brazil & Malaysia) application Development team to meet “Go Live” while adhering to Confidential ’s strict SDLC Process, in order to stay in compliance with BPM / PMO
• Identified & reset project milestone & delivery dates by acknowledging resource gaps via nominal project team effort allocation, resulting in re-baseline of Project milestones to meet Major Release scheduled delivery dates
• Implemented /developed a set of interfaces that facilitate communication between front end systems for credit and standard credit management / adjudication systems.
• Implementation / SFDC Project Manager Features, and delivery of core global processing systems.
• Administered CLARITY Reporting tool for SDLC control w/ AGILE Methodology for a $3Million Budget
• Managed end to end flow with Transact to Credit Bureas to Confidential Data warehouse to complete Global Services - Automated Credit Decision solution with Experian (Vendor) with a Mobile UI customer option
• Implemented migration to Linux with an MQ upgrade while simultaneously supporting WINS retirement for significant cost savings
• Delivered detailed project plans with strict adherence to time lines with daily oversight (Developers, Testers & Business Analyst) to meet an aggressive delivery schedule
• Lead Global Service Program by integrating “3” simultaneous programs “Credit, Customer Master & Exposure Management with threaded BRD’s to compliment Confidential ’s IT strategy
• Provided Global Service weekly & Bi-weekly reports by presenting Operations review with Sr. Management Sponsors & Stakeholders

Confidential, Baskin Ridge, NJ & Irving, TX

SR. PROJECT / ERP BI MANAGER

Responsibilities:

• Managed, multiple work streams with over 77 staff on shore and off shore resources with key milestone and deliverables for phased major and minor releases for 3000+ users.
• Implemented Large Scale IT & Financial Management Transformation, by automating and enhancing revenue and financial metrics with an increase in accuracy per close cycle
• Spearheaded ORACLE BI CEO Dashboard design and Metric automation for executive Leadership Council with multiple enhancements to meet month-month business changes
• Managed Project/ Program w/ AGILE Methodology & SDLC Key Tools w/ CLARITY Reporting Tool
• Provided project leadership and oversight throughout all phases of project lifecycle, from initiation and planning phases through production support, including forecasting, and quantifiable objectives.
• Planned and executed comprehensive Planning with $10 Million Budget for Level of Effort, and Hardware for over 10 simultaneous programs to support the ORACLE ERP Corporate plan.
• Executed multiple release planning events for BI Analytics, Monthly Operating Reports, Essbase & Hyperion related integration with weekly communication documentation to executive leadership
• Published weekly CFO status report conveying highlights relevant to team implementation & Planning

Confidential, McLean & Richmond, VA

SR. PROJECT / PRODUCT MANAGER BI

Responsibilities:

• Transformed, Planned & Implemented Current State SWIFT v6.0 to Future State of SWIFT v7.0, B to B
• Traveled btwn Belgium & NY, Financial Instruments for Treasury Management & SWIFT Product Line
• Implemented Large Scale IT Project, across Cap One Institutions critical to B to B Operations
• Deployed SWIFT v7.0Application, Data Center Infrastructure & Data Migration for all International Wiring.
• Implemented Data Infrastructure Migration Plan, moved Environments (Servers & Apps) from NY to VA
• Spearheaded IT Operation Planning to Product/Service Marketing & Channel Sales Implementation
• Managed Project/ Program w/ AGILE Methodology & SDLC Key Tools w/ CLARITY Reporting Tool
• Provides project leadership throughout all phases of project lifecycle, from initiation and planning phases through production support, including forecasting, and setting objectives.
• Deployed RPD to be able to Design, Build, CustomizeOracleBI Repository andOracleBI Presentation/Webcast
• Deployed RPD within working Multi User Development (MUD) Environment
• Implemented and facilitated set up for security at various levels
• Lead core team in performing Admin activities which maintained, managed and enhanced repositories as needed and ConfiguredOracleBI to support multi lingual environments etc
• Lead RPD set up to tune query and report performance using various techniques such as cache management
• Managed RPD by performing patch Merge in a development to test to production migration scenario
• Implemented the creation and modified dashboards w/ complex reports and worked with Administrator to perform configuration tasks such as, configuring Delivers.
• Responsible for setting up the Strategic direction for Customer Relationship Management(CRM) platform, call center technology.
• Managing Budget, Resources, Project planning, Status reporting to Senior Management.
• Managing Siebel project for Group Service used by 3 different US customer representative Units in VA, WI, WA and Indian call center
• Responsible for coordinating the JAD session with business, Requirements gathering, preparation of System requirement document (SRD) and Functional design document (FDD), development and implementation..
• Brought in at beginning of project lifecycle for multi-year, 20,000+ user, contact center transformation project (sales and service). System is built around highly customized Siebel Financial Services Enterprise Edition.
• Lead process with administrator tasks related to development and configuration of dashboards
• Managed the handling / delivering large Application Management Services engagements including exposure to, SLA definition and management.
• Extensive client facing experience and working with teams spread across geographies
• Maintained project documentation including plans, schedules and status reports.
• Communicated project status to clients and management at weekly reviews.
• Significant travel supporting client and internal business & System requirements
• Implemented 3 release cycles focused on enabling/enhancing the marketing module BI reporting Served as the subject matter expert for data modeling in OBIEE demonstrating expertise in Oracle BI Server, Oracle BI Interactive Dashboard, and Oracle BI Publisher
• Implemented new BI tools and technologies and usage for integration with enterprise systems and architecture
• Lead technical architecture and data warehouse BI strategy design and presentations to key business, IT stakeholders; and interact with technical and business groups
• Implemented Line of Business Assessments for an enterprise Fair Lending Risk assessment documentation
• Deployed Dodd-Frank Audit/ Compliance trial w/ consumer mortgage product line with SWIFT Wire transfers
• Validate corrective actions to address findings and recommendations from the bank’s compliance testing, internal audits, and regulatory examinations
• Managed customer relationship managers in Commodity Index Products and how weighting impact valuations effect treasury management w/ retail blaming day-day operations
• Spearheaded the development and delivery of regular and ad hoc fair lending training
• Developed full integrated Bank Project Plans & Schedules for integrated implementation in IT & Operations for in Launching SWIFT v7.0 throughout National & International Channels & Sales Operation
• Directed overall Project team of 51 associates Nationally and Offshore w/$ budget accountability + $5Million
• Directed Loyalty Rewards campaigns across segmented lines of business to Test Drive & Measure Churn
• Created integrated marketing campaigns i.e. e-commerce, direct mail, drip campaigns & Increased Transaction conversion Rate, Cost Per Click & Bounce Rate for the overall campaign metrics & ecommerce conversions
• Managed cross functional teams including legal, compliance, creative, both internally and externally
• Developed Sales& Marketing campaigns with external partnerships driving customers to web based redemption
• Worked w/ customer service/redemption team to enhanced CSAT with VOC & Customer care team.
• Worked with consumer response team, and IVR for customer efficiencies and Customer Satisfaction (CSAT)
• Managed Analytics in determining Customer Lifetime Value (CLTV) and Brand Awareness

Confidential, Dallas, Texas

SR. PROJECT/ PRODUCT MANAGER, BI

Responsibilities:

• Lead Project Management processes tools & operational KPI’s for IP and New Product Integration projects
• Structured Strategic Technology Marketing & Sales Practice, Business Process Management, Channel Strategy Development Brand Planning & Development with Technology Price & Cost Optimization & ecommerce
• Managed dir information and Oracle11g DBA for BI program by receives, cleans, validates, and loads sales reports submitted by regional Data Base servers, ecommerce Project & Product Development
• Facilitated key global mandatory Risk programs (Depth Charts), coordinating with senior management
• Lead Project using AGILE & SDLC Methodologies for Key Tasks & Milestone completion
• Managed RPD by performing patch Merge in a development to test to production migration scenario
• Implemented the creation and modified dashboards w/ complex reports and worked with Administrator to perform configuration tasks such as, configuring Delivers.
• Lead Oracle BI ERP process w/ administrator tasks related to development & configuration of dashboards
• Lead the onsite and offshore team of vendor and successfully implemented the full life cycle (Requirements gathering, Analysis, design, development, testing and move to production) of CRM application which integrates with multiple Legacy systems
• Lead the development of Service Request and Account Opening module for Siebel . Responsible for configuration and integration which is implemented in Latin America, Singapore, Brazil and UK Division.
• Lead Application Upgrade from Siebel6 to Siebel7.0.4. Changed the UI according to Siebel 7 including eScript code changes.
• Lead Implementation of custom programs to quickly load data into Siebel so that business rules were adhered to and dirty data was not brought in.
• Deployed Siebel -Virtual Business Components for real-time access to external data.
• Motivated & Executed staffing of regional projects (resource acquisition, resources scheduling and allocation)
• Managed Implementation Team of 17 employees and contractors for peak performance on Project Deployment
• Directed project team (includes motivation, competence development, performance reviews of goals
• Responsible and accountable for scope management, including positioning and closing change orders
• Implemented B to B Channels Sales & Developed Market Development Analytics to meet Sales & CLTV
• Transformed Current State / Future State PMO Assessment with SWOT analysis to decentralize BU risks
• Deployed strategic and tactical guidance as sme to the Deposit Operations business unit direct-to-consumer deposits business, meet its profitability objectives, and ensured efficient and compliant operations

Confidential, Dallas, Texas

OWNER / PRESIDENT- STRATEGIC PLANNING / PROJECT MANAGER

Responsibilities:

• Directed pre-sales by developing the vision and concept for the creation of a “Virtual Lifestyle” experience utilizing 3D Virtual Models, Tours, Web Site Images and associated marketing collateral.
• Project Manager for the construction and sale of 30 luxury homes with prices ranging from $750K to $1 million
• Directed all elements of the build, including land acquisition, Architecture, Engineering, Master Planning, Construction, and compliance with all regulations
• Broad regulatory compliance background with Consumer Product - mortgage experience
• Performed major Tasks & Milestones utilizing AGILE & SDLC Methodologies due to crossover application
• Worked as Go-To Person for this Call Center implementation.
• Directed Gathering Requirements, analyzed and transformed it to Siebel UI.
• Lead and Implemented the interface requirements and transferring it web services..
• Lead Installation & Configuration of Siebel Client/Server Applications for interfacing Siebel with other legacy system via web services (SOA)External Business Component (new feature in Siebel7.8.2).
• Lead the team to design and develop the Sales force automation and Call Center (Service Request/ Case management) application
• Responsible Chart of accounts, to accurately reflect working capital, long-term debt as well as distributions
• Managed cost pools for labor and material by property for daily revenue & cost report for each property
• Developed and monitored construction schedule with the Construction Managers
• Negotiated all Contracts with Subcontractors as well as terms and agreements with Suppliers with extended terms for Cash Flow management
• Preferred and approved Residential builder in a “ Confidential ” Master Planned Community
• Directed & Project Managed all elements of the build, including land acquisition, Architecture, Engineering, Product / Vendor decision, Master Planning, Construction, Engineering Services & Conceptual Design
• Directed Profit & Loss, KPI’s and, Sales Run Rate to meet Marketing $55 Million Financial Projections
• Directed cost pools for labor and material by property for daily revenue & cost reporting for each project
• Directed Luxury Developments w/ daily project control at all Project Stages simultaneously
• Certified Residential Builder by Texas Residential Construction Commission in Single Family Home Building
• Developed direct marketing programs for demand creation, lead generation campaign / Programs
• Directed Brand Platform and Innovation Planning Brand Audit with Advertising Agency Ogilvy & Mather
• Directed Price & Cost Optimization Model for innovative Products for a Green Build “supply-chain”
• Hired, trained, supported and evaluated 10 direct reports and a work force of over 115

Confidential, Fort Worth, Texas

GROUP DIRECTOR OF MARKETING & BUSINESS OPS / PROJECT MANAGEMENT, PMP

Responsibilities:

• Lead the advanced customization of the product for a 300 seat implementation of Siebel Call Center Enterprise Edition, utilizing account, opportunity, contact, product, activity and asset management
• Implemented go-live to do programming, configuration, training, server administration, performance tuning and interfaces between Siebel and external systems for this 200+ seat implementation
• Lead Implementation and documented high volume, real-time and batch interfaces to 5 million member Confidential .com website using Java and Siebel VB for a Siebel Marketing Enterprise project implementation
• Lead the Installation, configuration, and administer of theOBIEEplatform
• ManagedRPD Development, Oracle BI Server, Oracle BI Answers, DAC Configuration, ETL Configuration, and Oracle BI Publisher
• ManagedinRepository Configuration, Troubleshooting, Migration and Server Administration.
• Lead development team on Design Star schema for fact & dimensional tables and created alias for the dimensional tables when necessary.
• Lead DBA in Extracted data from Various ERP Systems like Siebel OLAP database, Oracle E business Suite (EBS).
• Managed and Developed Physical Layer, Business Model & Mapping and Presentation Layer using Oracle BI Server Administration Tool by Specified Dimensional hierarchy, Aggregate levels for the dimensions.
• ImplementedConfiguration ofWebCatalog Security and Cache Management
• Developed different brand level Reports, Filters, and Prompts using Oracle BI Answers.
• Achieved an 8% sales growth by utilizing a $10 million marketing budget to support product brands and categories with strong advertising, marketing, and Trade promotional campaigns.
• Implemented 2G/3G Transition Plan for national content delivery assessment of wireless Platform
• Strategist for Category Portfolio of Mobile Power Platform, WIMAX, WCDMA, 4G/LTE Telephony Portfolio
• Developed annual Category & Advertising Plan centering on revenue growth and category profitability.
• Spearheaded the Reduced Average cycle time for New Product development from 9 Months to 7 Months
• Directed Increased inventory turns from 2.2 to 2.6 resulting in 15% Unit Growth & revenue for the Category
• Reduced Category Week of Supply (WOS) from 24 to 17.1 with saving of $122 Million in Freed Cash Flow
• Executed Communications and Issue Resolution w/ Vendor / Customer End Support
• Directed 8% sales growth and 15% Gross Margin Increase by utilizing a $150 Million budget to support product brands and categories with relevant product marketing, SPIFF and Trade promotional campaigns.
• Directed Packaging & Product Placements for iGo Mobility & Cinego Home Theatre sub-brand across multiple channels by repositioning from the parent company to meet Business Case Objectives
• Category Manager for Wireless Accessories & Cinego DLP Home Theatre for Innovation Platform
• Directed product innovation team & Stage Gate Procedures for Cinego DLP & iGo New Product development.
• Directed Wireless Mktg.campaigns with Confidential & Sprint Wireless to meet monthly Unit goals
• Directed Lead time and oversaw Wireless accessories OEM in Guangdong, Shenzhen China & Mexico
• Provided Strategic Sourcing & Procurement Modeling to maximize SKU Assortment planning by CE Categories
• Directed and Reduced Average cycle time of Product development from 9 to 7 Mos. w/ Supply Chain process
• Hired, trained, supported and evaluated 5 direct reports and subordinate work force of 15

Confidential, Dallas, Texas

MANAGING DIRECTOR of BRAND & PROMOTIONAL PLANNING / PROJECT MANAGER PMP

Responsibilities:

• Lead 360° Touch Point Advertising & Branding Project Mgmt. Plans w/ Packaging redesign & Repositioning
• Developed integrated media planning, Outdoor, Print, and Direct Marketing; Created strategy/theme through three categories - behavioral, demographic, and needs based segmentation streamlining resources.
• Lead the business case analysis, cost analysis, by Developing team process documentation
• Provided quantitative & qualitative research for NOKIA Wireless Category growth in ethnic segment (s)
• Executed Field data Points & Developed Category Relevancy in Hispanic Segment for Confidential Wireless
• Lead sub-teams, provide guidance, track progress with policy writing/development product in strategic action
• Expertise in marketing development, Business Implementation, and Information Technology platform roll outs
• Directed both customer acquisition and retention by growing Category share 12%
• Directed quantitative & qualitative research for Heineken’s Category growth in ethnic segment (s)
• Directed research data Points for Category Customer Segmentation and Customer Strategy Development
• Directed Nokia Category Market Share with a Segmentation Analysis resulting in +12%/Brand Awareness
• Directed Mrs. Bairds-to a "high road/low road" Category approach in determining Price & Profit Optimization
• Expertise in marketing development, Loyalty programs, SPIFF Direct marketing and Interactive marketing
• SME in Pricing and Profit Optimization and in Segmentation for Targeted Promotion & Trade Market Planning

Confidential, Santa Clara, California

DIR OF MARKETING & CHANNEL MGMT. / PROJECT MANAGEMENT

Responsibilities:

• Directed sales and marketing component of $300M acquisition, guiding teams via an in-depth industry analysis.
• Executed channel partner buy-in by supporting nationally launched marketing program with new targets
• Developed oversaw messaging with staff as Media Spokesperson & Liaison for Brand Positioning consistency
• Increased Contract commitments and provided budgetary oversight via MDF related incentive planning
• Lead an integrated business model for a unique solution for both sellers and end buyers (SMB’s)
• Created executive level briefings with B-to-B partners which aligned service with customer resources
• Presented Partnership rationalization to Board of Directors, CXO’s and Business Unit Presidents
• Developed Organizational synergies with client for seamless alignment and revenue growth
• Story Boarded and Secured board approval for additional $5Million Channel Promotion resulting in 30%of projected unit goals and coordinated technical aspects of development and deployment activities
• Directed channel partner buy-in by supporting nationally launched marketing program with new B to B targets
• Directed OEM agreements and Co-Branding Guidelines for Brand Positioning & acted as Media Spokesperson
• Directed In-Depth Focus Group Research and Quantitative Research with Agency Oversight and Intervention
• Directed Contract commitments and provided budgetary oversight via MDF related incentive planning
• Directed Price & Profit Optimization with Compensation Planning from Channel Partners SPIFF’S
• Presented Partnership rationalization to Board of Directors, CXO’s and Business Unit Presidents
• Hired, trained, supported and evaluated 5 direct reports

Confidential, Irving, Texas

SR. BUSINESS & MARKETING OPERATIONS MANAGER/ PROJECT MANAGEMENT

Responsibilities:

• Developed KPI Metrics by Clustering the local Head count & decreased Customer downtime
• Structured Internal Staff and external resources resulting in Headcount and expenditures down
• Transformed Staff reduction /100 Lines from Technicians & Call center Reps for Cost/Service Improvements
• Developed Sales & Marketing Functions to Maximize Call Center from a Cost Center to a Profit Center
• Executed functional & technical requirements, the relationship between the planning and implementation of Staff and services
• Supervised a Staff of 5, Coached and managed a team of 15 for a high performance service workgroup
• Developed Annual Strategic Market Plan for DSL Broad Band & Vertical Services to meet Corporate Goals
• Developed Sales Incentive Plan via Direct & indirect Channels working closely with implementation Agencies
• Developed Direct Marketing and Incentive SPIFF Plans for Channel Partners reselling DSL Services