Digital Program Manager Resume
SUMMARY:
- 15+years of experience in digital transformation, digital program management, project management, digital product marketing, digital transformation, digital marketing within SaaS, Enterprise Software, Mobility, CMS, UI - UX, Search and Ecommerce domains
- Strong experience from program initiation to program delivery by leading program scope, planning, resources and technology
- Strong experience in digital marketing, UX, UI, social media, SEO, SEM, Email & Display marketing, A/B Testing, Analytics, Social media marketing
- Successful track record of creating new service lines and working with Fortune 500 companies
- Strong product management experience with ability to understand emerging technologies and their relevance to the marketplace, develop and execute Go-To-Market Plan (GTM Plans)
- Experience working with cross functional teams of marketers, sales and engineering to deliver high growth demand gen funnel and revenue impact initiatives
- Experience in all stages of product and marketing management - research, brand messaging and positioning, strategy, business models, product positioning, product roadmap, product requirements, solution design, user experience, lead generation, marketing, sales and upsell
- Client presentations, sales enablement, revenue maximization initiatives, business plan activities
- Strong knowledge corporate marketing, sales, email & digital marketing, lead generation, marketing automation and campaigns
- Strong experience in multiple software development methodologies including Agile/SCRUM and Waterfall
KEY EXPERTISE AND EXPERIENCE:
Domains: Marketing, Digital Marketing, Product marketing management, Marketing Automation, Program and Project Management, Sales, Lead generation, Marketing automation, Account Management
Services: Silicon to Software - SaaS, Enterprise Software, Mobile Applications, BI & Analytics, Social Media, SEO, SEM, Email and Digital Marketing, Hardware, Internet of Things (IoT)
Technologies and tools: BI & Analytics, SalesForce, Adobe Analytics, Google Analytics, Web Trends, IBM WebSphere, Adobe AEM, Magento, Oracle WebCenter UCM, SiteCore
Marketing Automation & Analytics: Sales Force, HubSpot, Marketo, Google Analytics, Adobe SiteCatalyst etc
PROFESSIONAL EXPERIENCE:
Digital Program Manager
Confidential
Responsibilities:
- Act as a Digital Program Manager providing program governance for multiple digital projects in Software and Digital domain with UI, UX, content, mobility, ecommerce, search and portal
- Initiate programs by leading alignment on program scope, release planning, aligning one or more teams on vision, business goals, create program structure, and securing cross-functional support
- Lead and manage meetings to address risks, impacts, issues, dependencies, metrics review, milestones etc.
- Hands-on experience with Content management systems, Search platforms, Web analytics tools such as Google Analytics, Adobe Analytics and WebTrends
- Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
- Identify opportunities to improve and optimize visitor experiences on 3 corporate websites
- Collaborate with UX designers, content strategists and business partners to understand the opportunities, design specific content tests and customer experience
- Improving pricing and monetization processes, and performance measurement
- Responsible to manage organization’s marketing transformation, digital marketing, SEO, SEM, Email marketing, A/B Testing, email marketing, and digital program management
- Collaborate with customers, sales, engineering, technical and customer to develop and market digital solutions
- Establish and maintain highly credible and productive digital brand leadership
- Work with the head of Strategy, Planning and Operations and with Marketing Team leads on capturing and crafting marketing plans for the year, quarter, and for specific marketing programs
- Manage and track product marketing and digital marketing programs across cross-functional teams
- Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision they set forth to ensure flawless execution of the marketing plan
- Create and maintain internal collaboration spaces and websites that share progress and deliverables
- Develop customer facing content to establish value proposition
- Assess and describe digital brand needs and trends and transition them to roadmap features, marketing and online promotions
- Manage branding with digital marketing and social media activities that include enterprise software, analytics, SEO, UX, UI, visual designs and branding
Digital Product and Solution Marketing Manager
Confidential
Responsibilities:
- Played a significant role in digital transformation of the organization by providing program governance for multiple digital projects in Software and Digital domain with UI, UX, content, mobility, ecommerce, search and portal
- Initiated programs by leading alignment on program scope, release planning, aligning one or more teams on vision, business goals, create program structure, and securing cross-functional support
- Led and managed meetings to address risks, impacts, issues, dependencies, metrics review, milestones etc.
- Collaborated with UX designers, content strategists and business partners to understand the opportunities, design specific content tests and customer experience
- Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
- Improving pricing and monetization processes, and performance measurement
- Increase engagement core metrics within first 1/2/3 months of customer lifecycle and win dormant clients
- Authored and managed website, blogs, social media presence in-line with branding and sales strategies
- Delivered plans for solutions in enterprise software, mobility, IoT, engineering products and BI & analytics
- Program and project management by with weekly planning meetings and additional meetings
- Defined marketing plans for IoT and cloud enablement of products, define messaging and offerings
- Coordinated multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision to ensure flawless execution of the marketing plan
- Led and managed digital marketing, SEO, SEM, Email & Display marketing, A/B Testing, Analytics, Social media marketing
- Planed, executed and delivered Go-To-Market (GTM) strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
- Planned campaigns with identification of solution, market segmentation, messaging for differentiation
- Developed metrics, reporting, and analytics to understand and optimize program drivers and impact
- Created roadmap, create offering and generate corporate leads for Silicon to Software (chip - hardware - embedded &application software, cloud, BI- Analytics) services
- Generated leads for Silicon to Software (chip - hardware - embedded software & software to cloud, BI- Analytics) services and manage incremental margins
- Collaborated with stakeholders, pre-sales, sales, development/ engineering and product management groups to understand business requirements and manage digital transformation
Sr. Manager - Digital Marketing
Confidential
Responsibilities:
- Managed websites, digital marketing, corporate marketing and sales function
- Developed metrics, reporting, and analytics to understand and optimize program drivers and impact
- Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
- Marketing lead to revenue conversion strategies, digital marketing planning and execution
- Generated leads for products and service offerings and covert into sales opportunities
- Worked with sales and marketing teams to converge objectives, KPIs, target audience, market considerations, and purchase processes
- Collaborated with stakeholders, pre-sales, sales, development/ engineering and product management groups to understand business requirements and manage design and implementation of technical solution
- Managed corporate marketing and digital marketing (SEO, Social media, email marketing, online branding) functions to promote new service lines
- Coordinated multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision to ensure flawless execution of the marketing plan
- Worked closely with customers and pre-sales teams to understand business requirement, gather technical and developed digital transformation roadmap and execute digital marketing plans
- Managed channel partnerships programs to increase revenue and leads for define service lines
- Defined product features and develop new service lines and develop brand massaging, product positioning and pricing partnership with technical and sales teams
- Develop channel partner network and channel partner programs to promote service and product lines and gain incremental margins and improved branding
- Increased revenue by over 36% from new clients and key accounts
Sr Manager - Corporate & Digital Marketing, Sales Enablement
Confidential
Responsibilities:
- Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
- Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision to ensure flawless execution of the marketing plan
- Market research and analysis for new lead generation and industry trends
- Worked closely with sales and marketing teams to converge objectives, KPIs, target audience, market considerations, and purchase processes
- Developed metrics, reporting, and analytics to understand and optimize program drivers and impact
- Participate in international exhibitions, conferences and client meetings across the globe
- Manage corporate marketing and digital marketing (SEO, Social media, Online branding) functions to promote new service lines
- Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision to ensure flawless execution of the marketing plan
- Work closely with customers and pre-sales teams to understand business requirement, gather technical and develop digital transformation roadmap and execute digital marketing plans
- Key accounts management and partner channel management
Digital Media Specialist
Confidential
Responsibilities:
- Planned and managed digital transformation, online branding and digital marketing
- Enhanced national level branding with digital marketing and social media activities that include Enterprise Software, Analytics, SEO, UX, UI, Visual Designs and branding, Functional specifications
- Deliver multi-million $ project of rebranding of the organization - offline and online strategies and execution
- Lead and manage meetings to address risks, impacts, issues, dependencies, metrics review, milestones etc.
- Collaborate with UX designers, content strategists and business partners to understand the opportunities, design specific content tests and customer experience
- Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision to ensure flawless execution of the marketing plan
- Successfully implemented and executed Analytics (Google, Adobe Site catalyst) across multiple websites and intranet Developed sales and marketing collaterals and training materials for sales, partners and business development teams
- Promoted products, define product positioning, marketing and messaging and branding strategies
- Played strategic role as a core team member of British Railway Engineering, IT, Enterprise Software and Digital Communication teams to deliver large projects at national level
- Played key role in developing large public website, manage multiple web and digital media projects
- Large Public website CMS project management, scope management, timeline management, resource management, issue tracking, risk management, stakeholder management, etc.
- Develop and enhance user personas, customer behaviour and journey improvement, navigation, branding strategies, brand positioning and messaging, email and offline campaign plans
Sr Digital Marketing Executive
Confidential
Responsibilities:
- New lead generation and sales through digital marketing
- Managed corporate sites, intranet portals and social media for the organisation
- Managed and execute the production of a variety of digital and print marketing collateral including designs for case studies, thought leadership pieces, e-newsletters, event materials, banners, social media, website content and presentations
- Managed web analytics and other tracking tools to analyse the traffic to company websites & promotion portals and ensure that right people are being targeted and that affiliate programs are working effectively
Sr Designer
Confidential
Responsibilities:
- Produced graphic content for websites, software interface, email designs and marketing assets
- Digital project management, Marketing, Coordination with sales and engineering teams to develop marketing material
- Managed corporate website, social media content and corporate marketing material
- Analysed various types of data and processes and presented findings and recommendations for sale enablement
- Tracked effectiveness of marketing campaigns with Google Analytics and improved messaging for improved branding
- Defined strategies and plans to generate leads for Software, SaaS and Cloud platforms
Co-Founder
Confidential
Responsibilities:
- Co-founded digital media agency business.
- I helped start-ups and corporate to build an online presence, dynamic websites, and digital marketing content.
- My key role involved defining digital strategies for business and business development
- Defined strategies and plans for online marketing activities like SEO, SEM, Analytics and Digital media campaigns
- Sales enablement, marketing email campaigns, client presentations
- Designed positioning &messaging, planned & executed programs to increase awareness & aid demand generation
- Executed user interface projects from requirements gathering to delivery of UI designs to the development teams
- Collaborated with internal teams and external partners to plan and deliver marketing campaigns