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Digital Program Manager Resume

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SUMMARY:

  • 15+years of experience in digital transformation, digital program management, project management, digital product marketing, digital transformation, digital marketing within SaaS, Enterprise Software, Mobility, CMS, UI - UX, Search and Ecommerce domains
  • Strong experience from program initiation to program delivery by leading program scope, planning, resources and technology
  • Strong experience in digital marketing, UX, UI, social media, SEO, SEM, Email & Display marketing, A/B Testing, Analytics, Social media marketing
  • Successful track record of creating new service lines and working with Fortune 500 companies
  • Strong product management experience with ability to understand emerging technologies and their relevance to the marketplace, develop and execute Go-To-Market Plan (GTM Plans)
  • Experience working with cross functional teams of marketers, sales and engineering to deliver high growth demand gen funnel and revenue impact initiatives
  • Experience in all stages of product and marketing management - research, brand messaging and positioning, strategy, business models, product positioning, product roadmap, product requirements, solution design, user experience, lead generation, marketing, sales and upsell
  • Client presentations, sales enablement, revenue maximization initiatives, business plan activities
  • Strong knowledge corporate marketing, sales, email & digital marketing, lead generation, marketing automation and campaigns
  • Strong experience in multiple software development methodologies including Agile/SCRUM and Waterfall

KEY EXPERTISE AND EXPERIENCE:

Domains: Marketing, Digital Marketing, Product marketing management, Marketing Automation, Program and Project Management, Sales, Lead generation, Marketing automation, Account Management

Services: Silicon to Software - SaaS, Enterprise Software, Mobile Applications, BI & Analytics, Social Media, SEO, SEM, Email and Digital Marketing, Hardware, Internet of Things (IoT)

Technologies and tools: BI & Analytics, SalesForce, Adobe Analytics, Google Analytics, Web Trends, IBM WebSphere, Adobe AEM, Magento, Oracle WebCenter UCM, SiteCore

Marketing Automation & Analytics: Sales Force, HubSpot, Marketo, Google Analytics, Adobe SiteCatalyst etc

PROFESSIONAL EXPERIENCE:

Digital Program Manager

Confidential

Responsibilities:

  • Act as a Digital Program Manager providing program governance for multiple digital projects in Software and Digital domain with UI, UX, content, mobility, ecommerce, search and portal
  • Initiate programs by leading alignment on program scope, release planning, aligning one or more teams on vision, business goals, create program structure, and securing cross-functional support
  • Lead and manage meetings to address risks, impacts, issues, dependencies, metrics review, milestones etc.
  • Hands-on experience with Content management systems, Search platforms, Web analytics tools such as Google Analytics, Adobe Analytics and WebTrends
  • Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
  • Identify opportunities to improve and optimize visitor experiences on 3 corporate websites
  • Collaborate with UX designers, content strategists and business partners to understand the opportunities, design specific content tests and customer experience
  • Improving pricing and monetization processes, and performance measurement
  • Responsible to manage organization’s marketing transformation, digital marketing, SEO, SEM, Email marketing, A/B Testing, email marketing, and digital program management
  • Collaborate with customers, sales, engineering, technical and customer to develop and market digital solutions
  • Establish and maintain highly credible and productive digital brand leadership
  • Work with the head of Strategy, Planning and Operations and with Marketing Team leads on capturing and crafting marketing plans for the year, quarter, and for specific marketing programs
  • Manage and track product marketing and digital marketing programs across cross-functional teams
  • Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision they set forth to ensure flawless execution of the marketing plan
  • Create and maintain internal collaboration spaces and websites that share progress and deliverables
  • Develop customer facing content to establish value proposition
  • Assess and describe digital brand needs and trends and transition them to roadmap features, marketing and online promotions
  • Manage branding with digital marketing and social media activities that include enterprise software, analytics, SEO, UX, UI, visual designs and branding

Digital Product and Solution Marketing Manager

Confidential

Responsibilities:

  • Played a significant role in digital transformation of the organization by providing program governance for multiple digital projects in Software and Digital domain with UI, UX, content, mobility, ecommerce, search and portal
  • Initiated programs by leading alignment on program scope, release planning, aligning one or more teams on vision, business goals, create program structure, and securing cross-functional support
  • Led and managed meetings to address risks, impacts, issues, dependencies, metrics review, milestones etc.
  • Collaborated with UX designers, content strategists and business partners to understand the opportunities, design specific content tests and customer experience
  • Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
  • Improving pricing and monetization processes, and performance measurement
  • Increase engagement core metrics within first 1/2/3 months of customer lifecycle and win dormant clients
  • Authored and managed website, blogs, social media presence in-line with branding and sales strategies
  • Delivered plans for solutions in enterprise software, mobility, IoT, engineering products and BI & analytics
  • Program and project management by with weekly planning meetings and additional meetings
  • Defined marketing plans for IoT and cloud enablement of products, define messaging and offerings
  • Coordinated multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision to ensure flawless execution of the marketing plan
  • Led and managed digital marketing, SEO, SEM, Email & Display marketing, A/B Testing, Analytics, Social media marketing
  • Planed, executed and delivered Go-To-Market (GTM) strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
  • Planned campaigns with identification of solution, market segmentation, messaging for differentiation
  • Developed metrics, reporting, and analytics to understand and optimize program drivers and impact
  • Created roadmap, create offering and generate corporate leads for Silicon to Software (chip - hardware - embedded &application software, cloud, BI- Analytics) services
  • Generated leads for Silicon to Software (chip - hardware - embedded software & software to cloud, BI- Analytics) services and manage incremental margins
  • Collaborated with stakeholders, pre-sales, sales, development/ engineering and product management groups to understand business requirements and manage digital transformation

Sr. Manager - Digital Marketing

Confidential

Responsibilities:

  • Managed websites, digital marketing, corporate marketing and sales function
  • Developed metrics, reporting, and analytics to understand and optimize program drivers and impact
  • Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
  • Marketing lead to revenue conversion strategies, digital marketing planning and execution
  • Generated leads for products and service offerings and covert into sales opportunities
  • Worked with sales and marketing teams to converge objectives, KPIs, target audience, market considerations, and purchase processes
  • Collaborated with stakeholders, pre-sales, sales, development/ engineering and product management groups to understand business requirements and manage design and implementation of technical solution
  • Managed corporate marketing and digital marketing (SEO, Social media, email marketing, online branding) functions to promote new service lines
  • Coordinated multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision to ensure flawless execution of the marketing plan
  • Worked closely with customers and pre-sales teams to understand business requirement, gather technical and developed digital transformation roadmap and execute digital marketing plans
  • Managed channel partnerships programs to increase revenue and leads for define service lines
  • Defined product features and develop new service lines and develop brand massaging, product positioning and pricing partnership with technical and sales teams
  • Develop channel partner network and channel partner programs to promote service and product lines and gain incremental margins and improved branding
  • Increased revenue by over 36% from new clients and key accounts

Sr Manager - Corporate & Digital Marketing, Sales Enablement

Confidential

Responsibilities:

  • Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
  • Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision to ensure flawless execution of the marketing plan
  • Market research and analysis for new lead generation and industry trends
  • Worked closely with sales and marketing teams to converge objectives, KPIs, target audience, market considerations, and purchase processes
  • Developed metrics, reporting, and analytics to understand and optimize program drivers and impact
  • Participate in international exhibitions, conferences and client meetings across the globe
  • Manage corporate marketing and digital marketing (SEO, Social media, Online branding) functions to promote new service lines
  • Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision to ensure flawless execution of the marketing plan
  • Work closely with customers and pre-sales teams to understand business requirement, gather technical and develop digital transformation roadmap and execute digital marketing plans
  • Key accounts management and partner channel management

Digital Media Specialist

Confidential

Responsibilities:

  • Planned and managed digital transformation, online branding and digital marketing
  • Enhanced national level branding with digital marketing and social media activities that include Enterprise Software, Analytics, SEO, UX, UI, Visual Designs and branding, Functional specifications
  • Deliver multi-million $ project of rebranding of the organization - offline and online strategies and execution
  • Lead and manage meetings to address risks, impacts, issues, dependencies, metrics review, milestones etc.
  • Collaborate with UX designers, content strategists and business partners to understand the opportunities, design specific content tests and customer experience
  • Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline the strategic vision to ensure flawless execution of the marketing plan
  • Successfully implemented and executed Analytics (Google, Adobe Site catalyst) across multiple websites and intranet Developed sales and marketing collaterals and training materials for sales, partners and business development teams
  • Promoted products, define product positioning, marketing and messaging and branding strategies
  • Played strategic role as a core team member of British Railway Engineering, IT, Enterprise Software and Digital Communication teams to deliver large projects at national level
  • Played key role in developing large public website, manage multiple web and digital media projects
  • Large Public website CMS project management, scope management, timeline management, resource management, issue tracking, risk management, stakeholder management, etc.
  • Develop and enhance user personas, customer behaviour and journey improvement, navigation, branding strategies, brand positioning and messaging, email and offline campaign plans

Sr Digital Marketing Executive

Confidential

Responsibilities:

  • New lead generation and sales through digital marketing
  • Managed corporate sites, intranet portals and social media for the organisation
  • Managed and execute the production of a variety of digital and print marketing collateral including designs for case studies, thought leadership pieces, e-newsletters, event materials, banners, social media, website content and presentations
  • Managed web analytics and other tracking tools to analyse the traffic to company websites & promotion portals and ensure that right people are being targeted and that affiliate programs are working effectively

Sr Designer

Confidential

Responsibilities:

  • Produced graphic content for websites, software interface, email designs and marketing assets
  • Digital project management, Marketing, Coordination with sales and engineering teams to develop marketing material
  • Managed corporate website, social media content and corporate marketing material
  • Analysed various types of data and processes and presented findings and recommendations for sale enablement
  • Tracked effectiveness of marketing campaigns with Google Analytics and improved messaging for improved branding
  • Defined strategies and plans to generate leads for Software, SaaS and Cloud platforms

Co-Founder

Confidential

Responsibilities:

  • Co-founded digital media agency business.
  • I helped start-ups and corporate to build an online presence, dynamic websites, and digital marketing content.
  • My key role involved defining digital strategies for business and business development
  • Defined strategies and plans for online marketing activities like SEO, SEM, Analytics and Digital media campaigns
  • Sales enablement, marketing email campaigns, client presentations
  • Designed positioning &messaging, planned & executed programs to increase awareness & aid demand generation
  • Executed user interface projects from requirements gathering to delivery of UI designs to the development teams
  • Collaborated with internal teams and external partners to plan and deliver marketing campaigns

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