SUMMARY

• 15+years of experience in digital transformation, digital program management, project management, digital product marketing, digital transformation, digital marketing wifin SaaS, Enterprise Software, Mobility, CMS, UI - UX, Search and Ecommerce domains
• Strong experience from program initiation to program delivery by leading program scope, planning, resources and technology
• Strong experience in digital marketing, UX, UI, social media, SEO, SEM, Email & Display marketing, A/B Testing, Analytics, Social media marketing
• Successful track record of creating new service lines and working wif Fortune 500 companies
• Strong product management experience wif ability to understand emerging technologies and their relevance to teh marketplace, develop and execute Go-To-Market Plan (GTM Plans)
• Experience working wif cross functional teams of marketers, sales and engineering to deliver high growth demand gen funnel and revenue impact initiatives
• Experience in all stages of product and marketing management - research, brand messaging and positioning, strategy, business models, product positioning, product roadmap, product requirements, solution design, user experience, lead generation, marketing, sales and upsell
• Client presentations, sales enablement, revenue maximization initiatives, business plan activities
• Strong knowledge corporate marketing, sales, email & digital marketing, lead generation, marketing automation and campaigns
• Strong experience in multiple software development methodologies including Agile/SCRUM and Waterfall

TECHNICAL SKILLS

Domains: Marketing, Digital Marketing, Product marketing management, Marketing Automation, Program and Project Management, Sales, Lead generation, Marketing automation, Account Management

Services: Silicon to Software - SaaS, Enterprise Software, Mobile Applications, BI & Analytics, Social Media, SEO, SEM, Email and Digital Marketing, Hardware, Internet of Things (IoT)

Technologies and tools: BI & Analytics, SalesForce, Adobe Analytics, Google Analytics, Web Trends, IBM WebSphere, Adobe AEM, Magento, Oracle WebCenter UCM, SiteCore

Marketing Automation & Analytics: Sales Force, HubSpot, Marketo, Google Analytics, Adobe SiteCatalyst etc

PROFESSIONAL EXPERIENCE

Digital Program Manager

Confidential

Responsibilities:

• Act as a Digital Program Manager providing program governance for multiple digital projects in Software and Digital domain wif UI, UX, content, mobility, ecommerce, search and portal
• Initiate programs by leading alignment on program scope, release planning, aligning one or more teams on vision, business goals, create program structure, and securing cross-functional support
• Lead and manage meetings to address risks, impacts, issues, dependencies, metrics review, milestones etc.
• Hands-on experience wif Content management systems, Search platforms, Web analytics tools such as Google Analytics, Adobe Analytics and WebTrends
• Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
• Identify opportunities to improve and optimize visitor experiences on 3 corporate websites
• Collaborate wif UX designers, content strategists and business partners to understand teh opportunities, design specific content tests and customer experience
• Improving pricing and monetization processes, and performance measurement
• Responsible to manage organization’s marketing transformation, digital marketing, SEO, SEM, Email marketing, A/B Testing, email marketing, and digital program management
• Collaborate wif customers, sales, engineering, technical and customer to develop and market digital solutions
• Establish and maintain highly credible and productive digital brand leadership
• Work wif teh head of Strategy, Planning and Operations and wif Marketing Team leads on capturing and crafting marketing plans for teh year, quarter, and for specific marketing programs
• Manage and track product marketing and digital marketing programs across cross-functional teams
• Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline teh strategic vision they set forth to ensure flawless execution of teh marketing plan
• Create and maintain internal collaboration spaces and websites that share progress and deliverables
• Develop customer facing content to establish value proposition
• Assess and describe digital brand needs and trends and transition them to roadmap features, marketing and online promotions
• Played a significant role in digital transformation of teh organization by providing program governance for multiple digital projects in Software and Digital domain wif UI, UX, content, mobility, ecommerce, search and portal
• Initiated programs by leading alignment on program scope, release planning, aligning one or more teams on vision, business goals, create program structure, and securing cross-functional support
• Led and managed meetings to address risks, impacts, issues, dependencies, metrics review, milestones etc.
• Collaborated wif UX designers, content strategists and business partners to understand teh opportunities, design specific content tests and customer experience
• Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
• Improving pricing and monetization processes, and performance measurement
• Increase engagement core metrics wifin first 1/2/3 months of customer lifecycle and win dormant clients
• Authored and managed website, blogs, social media presence in-line wif branding and sales strategies
• Delivered plans for solutions in enterprise software, mobility, IoT, engineering products and BI & analytics
• Program and project management by wif weekly planning meetings and additional meetings
• Defined marketing plans for IoT and cloud enablement of products, define messaging and offerings
• Coordinated multiple deliverables and act as an ambassador across teams to effectively streamline teh strategic vision to ensure flawless execution of teh marketing plan
• Led and managed digital marketing, SEO, SEM, Email & Display marketing, A/B Testing, Analytics, Social media marketing
• Planed, executed and delivered Go-To-Market (GTM) strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
• Planned campaigns wif identification of solution, market segmentation, messaging for differentiation
• Developed metrics, reporting, and analytics to understand and optimize program drivers and impact
• Created roadmap, create offering and generate corporate leads for Silicon to Software (chip - hardware - embedded &application software, cloud, BI- Analytics) services
• Generated leads for Silicon to Software (chip - hardware - embedded software & software to cloud, BI- Analytics) services and manage incremental margins
• Collaborated wif stakeholders, pre-sales, sales, development/ engineering and product management groups to understand business requirements and manage digital transformation

Sr. Manager - Digital Marketing

Confidential

Responsibilities:

• Managed websites, digital marketing, corporate marketing and sales function
• Developed metrics, reporting, and analytics to understand and optimize program drivers and impact
• Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
• Marketing lead to revenue conversion strategies, digital marketing planning and execution
• Generated leads for products and service offerings and covert into sales opportunities
• Worked wif sales and marketing teams to converge objectives, KPIs, target audience, market considerations, and purchase processes
• Collaborated wif stakeholders, pre-sales, sales, development/ engineering and product management groups to understand business requirements and manage design and implementation of technical solution
• Managed corporate marketing and digital marketing (SEO, Social media, email marketing, online branding) functions to promote new service lines
• Coordinated multiple deliverables and act as an ambassador across teams to effectively streamline teh strategic vision to ensure flawless execution of teh marketing plan
• Worked closely wif customers and pre-sales teams to understand business requirement, gather technical and developed digital transformation roadmap and execute digital marketing plans
• Managed channel partnerships programs to increase revenue and leads for define service lines
• Defined product features and develop new service lines and develop brand massaging, product positioning and pricing partnership wif technical and sales team
• Successfully established 2 new services lines and promoted it via new marketing channels
• Develop channel partner network and channel partner programs to promote service and product lines and gain incremental margins and improved branding
• Increased revenue by over 36% from new clients and key accounts

Sr Manager

Confidential

Responsibilities:

• Planned, executed and delivered digital marketing Go-To-Market monetization strategies, product positioning and messaging, industry and target audience research, digital and email marketing automation, revenue maximization initiatives
• Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline teh strategic vision to ensure flawless execution of teh marketing plan
• Market research and analysis for new lead generation and industry trends
• Worked closely wif sales and marketing teams to converge objectives, KPIs, target audience, market considerations, and purchase processes
• Developed metrics, reporting, and analytics to understand and optimize program drivers and impact
• Participate in international exhibitions, conferences and client meetings across teh globe
• Manage corporate marketing and digital marketing (SEO, Social media, Online branding) functions to promote new service lines
• Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline teh strategic vision to ensure flawless execution of teh marketing plan
• Work closely wif customers and pre-sales teams to understand business requirement, gather technical and develop digital transformation roadmap and execute digital marketing plans
• Key accounts management and partner channel management

Digital Media Specialist

Confidential

Responsibilities:

• Planned and managed digital transformation, online branding and digital marketing
• Enhanced national level branding wif digital marketing and social media activities that include Enterprise Software, Analytics, SEO, UX, UI, Visual Designs and branding, Functional specifications
• Deliver multi-million $ project of rebranding of teh organization - offline and online strategies and execution
• Lead and manage meetings to address risks, impacts, issues, dependencies, metrics review, milestones etc.
• Collaborate wif UX designers, content strategists and business partners to understand teh opportunities, design specific content tests and customer experience
• Coordinate multiple deliverables and act as an ambassador across teams to effectively streamline teh strategic vision to ensure flawless execution of teh marketing plan
• Successfully implemented and executed Analytics (Google, Adobe Site catalyst) across multiple websites and intranet Developed sales and marketing collaterals and training materials for sales, partners and business development teams
• Promoted products, define product positioning, marketing and messaging and branding strategies
• Played strategic role as a core team member of British Railway Engineering, IT, Enterprise Software and Digital Communication teams to deliver large projects at national level
• Played key role in developing large public website, manage multiple web and digital media projects
• Large Public website CMS project management, scope management, timeline management, resource management, issue tracking, risk management, stakeholder management, etc.
• Develop and enhance user personas, customer behaviour and journey improvement, navigation, branding strategies, brand positioning and messaging, email and offline campaign plans