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Product Marketing Specialist Resume

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San Mateo, CA

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PROFESSIONAL EXPERIENCE

Confidential, San Mateo, CA

Product Marketing Specialist

Responsibilities:

  • Led the development of an e - learning platform to educate sales force and cultivate brand ambassadors across 14 countries.
  • Collaborated with development and execution of marketing strategy for assigned PlayStation Software and Hardware through their lifecycle to achieve P&L goals.
  • Created compelling launch programs and activation, monitored implementation, measured KPIs and presented post mortem reports to upper management to address actionable insights.
  • Provided strategic and creative direction to implement packaging, product fact sheets, category-specific sales decks, and web content.
  • Managed vendor relationship to ensure on time delivery of in-store and digital campaign assets for high profile games as well as proper asset localization that support strategic marketing plan for the LATAM region.

Confidential, San Francisco, CA

Client Services Associate

Responsibilities:

  • Performed secondary research for Landor clients (Charles Schwab, Wells Fargo, Nextel, H-E-B, FedEx and Port of Oakland) and presented findings to senior management.
  • Contributed to qualitative and quantitative survey designs including question development, programming, testing and data analysis.
  • Actively participated in the strategic and creative product naming process for Landor’s diverse client base including brands operating in the Latin American market.
  • Developed market assessments and competitive analyses to identify product opportunities for client’s key market segments.

Confidential, San Francisco, CA

Marketing Coordinator

Responsibilities:

  • Supported web redevelopment and data-driven web marketing strategy; collaborated with developers to create additional pages, functionality, layout and tools.
  • Conducted primary and secondary research to identify and track industry trends, including ongoing analysis of competitors marketing programs.
  • Gathered key performance indicators (KPI), metrics, and targets to develop actionable marketing insights related to site performance and consumer behavior.
  • Supported ecommerce and online marketing programs by working closely with Drupal developer, design director and copywriter.

TECHNICAL SKILLS

Technology: Microsoft Office (Power Point, Excel, Word); Adobe Photoshop; HTML; SQL; Google Analytics; SEO; SEM; Social Media (Facebook, Twitter, YouTube)

Language: Fluent in written and spoken Spanish

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