Resume

p r o f i l e

• I have enjoyed a twenty-one year career in private and public sector, non-profit and non-governmental organizations, with 13 years focused on technology solutions. My background includes program management, product management and marketing management. I utilize my strong interpersonal and communication skills to inspire, coach and motivate staff, teams and diverse client groups.
• I possess outstanding qualifications in client relationship management, building and managing strategic partnerships, and organizing and managing across divisions in a global company, to meet and exceed strategic goals.
• My expertise includes thought leadership, strategic portfolio management, solution roadmap development, and product life cycle of mobile, web, and SaaS solutions, utilizing agile and waterfall development. I am an experienced trainer and public speaker, quoted resource, and published author for industry publications.

s k i l l s e t

People Management Skills:

• Staff coaching, development and evaluation
• Team building and leadership development
• Corporate training and learning development
• Budget management and financial projection
• Experienced trainer, public speaker and presenter

Customer and Market Management Skills:

• Market research and analysis
• Strategic marketing and business planning
• Market requirements definition
• Message segmentation and communication
• Product launch and adoption
• Customer retention and loyalty assessment
• Client advisory team feedback management

Software Knowledge:

• MicroSoft Office Suite
• MicroSoft SharePoint
• FeaturePlan
• Enterprise Architect
• Experience with business analytics
• Architectural knowledge of complex ERP software systems

c u r r e n t w o r k

Confidential

Campus Management is a leading global provider of higher education administrative solutions designed specifically to manage the entire student lifecycle and lifetime engagement. Core applications include CRM, Student System, Financials, HR Payroll, and Fundraising,

Confidential

• Reporting directly to the Sr. Executive Team, I direct a large-scale, complex, agile, multi-year/ multi-phase software and service project that has significant revenue goals and will define a new market position for the Company. In this leadership position, multiple development and professional services teams are matrixed into me and I work closely with the Director of Development and Project Management Offices to determine, assign and deliver milestones based on market analysis, client needs, and the long term strategies and goals of the organization. Additionally, I work closely with Sales, Product and Marketing management to ensure these goals are met. I educate and mentor new team members to understand the market, the significance of the early adopter clients and contracts, and serve as a subject matter expert helping to drive the business and its processes. I am the 'face' of the Company to our early adopters and meet weekly with these clients to communicate progress,
• review newly delivered functionality, set priorities, advocate for their needs and concerns, monitor joint deliverables, build trust, and create enthusiasm for the project.
• Set and adjust strategic direction for product lines based on customer needs and business goals
• Develop initial financial models necessary to obtain funding of software products/projects
• Interpret strategic goals into tactical plans, objectives and operational tasks evaluate risks and create mitigation plans
• Create effective training, education programs and implementation plans and materials for successful implementations
• Provide sales and marketing divisions with effective content for collateral, proposals, presentations and demonstrations to increase leads and close business
• Identify, vet and contribute to negotiations for business development opportunities and partnerships

Confidential

• I was accountable to executive management team for overall product direction, key decisions, and product budget, guaranteeing the final solution met industry needs and client specifications. I managed a team of five product managers and product owners, driving cross-functional resources necessary to ensure the successful definition, delivery and maintenance of software products. I championed and advocated for multiple product lines internally and externally through formalized marketing channels, client meetings, industry conferences and trade publications.
• Provided ongoing revenue and expense forecasts, tracking performance against forecasted objectives for multiple product lines
• Supervised, coached and mentored three product managers and two product owners for stellar individual and team productivity and performance
• Conducted competitive intelligence and win/loss analysis, analyzing and positioning with internal scorecards and tools
• Created buyer persona, user persona, solution positioning, and user scenarios and stories for consumption by product development, professional services, marketing and sales divisions
• Coordinated with release manager, ensuring products are delivered in timeframes that reflect higher education business cycles.

w o r k h i s t o r y

Confidential

Alexandria, Virginia -

IData Incorporated is a higher education technology consulting and software solutions firm. Focused strictly on higher education, consulting covers four primary areas: custom applications development, institutional research and reporting services, system integration and system oriented architecture, and implementation and migration services.

Confidential

• Provided product marketing and product management leadership, reporting directly to the Chief Technology Officer. Responsibilities centered around preparing for and launching the company's first software product. Conducted market research, created strategic plan and product marketing/marketing communications.
• Conducted competitive intelligence to determine if product existed in the Company's vertical or other channels
• Surveyed clients to ascertain desire/need for reporting product, prioritize features and determine price point
• Wrote business case for new reporting product
• Developed marketing plan and product launch plan
• Created year-long roll-out strategy inclusive of the Company's presence at industry conferences, and via advertising/placement in trade publications
• Determined effective messages to be delivered via marketing materials, corporate presentations, and supporting sales materials

Confidential

Datatel, Incorporated now Ellucian is a US-based higher education software and services company focused on traditional higher education institutions. Serving public and private two-year and four-year colleges and universities, Datatel offers an administrative ERP to manage the student lifecycle as well as the day-to-day business of the institution.

Confidential

As a product manager, I was challenged to retain clients and develop new business for a 5 million institutional advancement division. I developed the solution roadmap and managed the portfolio resulting in brand new product and service offerings utilizing market planning/analysis, build/buy/partner analysis, new business development, client relationship management, and corporate-wide leadership. I reported to Director of Product Management and Vice President for Strategic Planning and Marketing, and as head of this business line, I led an aggressive product development life cycle with 100 employees directly reporting or matrixed into me, created an external integrated marketing campaign, and internal and external evangelism efforts, resulting in timely progression towards corporate goals/objectives. I was the corporate visionary as well as the leader in day-to-day operation of all product/service activities, ensuring consistent image and messaging, as well as continuous improvement initiatives that strengthened productivity, product quality and customer satisfaction.

Confidential

In this sales engineering/consulting role, I conducted presentations and discovery interviews for current and prospective clients consulted on business process challenges and continuous improvements for prospects/clients created support materials for corporate presentations and proposals and represented Datatel at industry conferences and trade shows. Additionally, I created and conducted internal employee training on products, market trends, industry practices, and common client implementation challenges and practices.