SUMMARY:

• Extensive project management and integrated marketing experience.
• Detail and service oriented.
• Adjusts easily to change.
• Proven success with diverse and offshore teams.
• Disciplines include internal and external communications, content development and management, web site development, webcasts, account management, vendor management, product launches, broadcasts, events, direct mail, change management, programs, e - learning, branding, and print technologies.

EMPLOYMENT HISTORY:

Program and Project Management Consultant

Confidential

Responsibilities:

• Member of an industry leading sales enablement team focused on delivering a centralized sales enablement function.
• Lead the development of new collateral and migration of existing collateral for key Cisco areas including Enterprise Networks, Connected Mobility, and Internet of Things.
• Collateral inventory research and assessment.
• Project managed the creation of certified collateral that adhered to new content and design standards.
• Identified relevant existing collateral, validated with business units, and prepared all documents (including tagging) for uploading.
• Detailed tracking and timely reporting of status.
• Vendor and agency management.

Confidential

Service Provider Marketing Manager

Responsibilities:

• Developed strategic communications plans, articles, executive communications, collateral and presentations targeting internal and external audiences.
• Project managed and produced global partner activities, service offerings, incentives, and promotions. Deliverables included:
• Development, launch, and maintenance of IP NGN website.
• Redesign and maintenance of Authorized Service Provider Video Program (ASPVP) website.
• Design and hands-on development of Mobility WebEx social community (website).
• Website and hero page production including authoring, project management, and updates.
• Website statistics and reporting.
• Launch of Sell to SP Mobile App: Development and implementation of communications plan, detailed inventory management of assets.
• Cisco Partner Summit 2012: Received Quarterly Outstanding Performer (Q3-FY12) for contributions to planning activities and SP Signature Partner presentation.
• Ensured adherence to corporate editing and branding guidelines.
• Vendor and agency management.
• Utilized CMS and publishing tools including Cisco’s Integrated Workforce Experience (IWE), My Cisco Event Calendar, Broadchoice, Touchpoint, WebEx Social, Management System (EMS) and Strongmail.

Confidential

Program Manager

Responsibilities:

• Cross-functional content management for launch of new Networking Academy website.
• Introduced the strategic use of web analytics to increase website effectiveness.
• Managed and produced Networking Academy weekly seminar series (web casts).

Confidential

Program Manager

Responsibilities:

• Ensured the success of Cisco Networking Academy’s first Winning in Architecture virtual event by producing Wiki updates, executive presentations, reports, managing registrations, and project management of live broadcast.
• Project managed full production cycle of all communications targeted towards Cisco Powered members.
• Developed best practices to streamline the production process resulting in cost savings.
• Implemented website changes via Broadchoice (backend web tool).
• Managed direct mailings and increased response rates via use of Silverpop (marketing automation software).
• Web analytics and reporting.
• Resolved all help desk issues. Acknowledged for continuous outstanding customer service.
• Managed member d Confidential base.

Confidential

Localization Program Manager

Responsibilities:

• Project managed releases of localized e-learning courses for Cisco Networking Academy.
• Managed release roadmap and budget based on changing requirements and priorities.
• Managed schedule and processes across a global team of curriculum developers, regional translators, validators, translators, operations managers, IT, product developers, and testers.
• Played key role in offshore (Middle East) usability testing for courses translated into Arabic. Made recommendations based on results.

Confidential

Account Manager

Responsibilities:

• Performed account management duties for a virtual agency specializing in the development of documentation,, and marketing materials.
• Business development, primary client interface, contractor selection and management, project management, and quality control.

Confidential

Communications Program Manager

Responsibilities:

• Worked cross functionally to develop a communications plan to support the Ohio launch.
• Created a governance program designed to reduce redundant communications to the sales field.
• Produced executive presentations to drive adoption of the new model.

Confidential

ERP Implementation Lead

Responsibilities:

• Change Management Lead for an Oracle-based company-wide ERP implementation.
• Developed a strategy that delivered in excess of 1200 individual sessions across all departments within five weeks.
• Managed developers authoring in the Oracle User Productivity Kit.
• Deliverables included curriculum development, train the trainers, content creation, readiness evaluation, scheduling and delivery.
• Developed and support websites.

Confidential, Santa Clara, CA

Manager, Field Marketing

Responsibilities:

• Managed the Field Communications team (staff of 5 plus consultants).
• Developed and evangelized a standardized product launch process resulting in timely launches that adhered to corporate standards.
• Responsible for the positioning of e-learning including internal adoption and messaging.
• Significantly increased traffic to the external e-learning web site by redesigning navigation and applying corporate standards.
• Greatly reduced the cost of a global sales force through the launch of an internal e-learning sales web site.
• Developed supporting communications plan.
• Creation of all communications materials for external and internal use.
• Conducted surveys and focus groups.
• Change management lead in positioning the Confidential department as the centralized solution for Field Sales.
• Lead cross-functional role in delivering courses to Field Sales.
• Managed the development of websites.
• Served as primary liaison between internal clients, the internal website team, and agencies.