SUMMARY

• Hands - on leader known for a focused innovative and entrepreneurial approach to establishing creative strategies, with extensive accolades for driving innovation, building new categories, brands as well as founding and driving teams.
• Customer centric approach that puts the end user first establishing success built on insights with a strive to be the #1.

EXPERIENCE

Confidential, TX

Manager Product Management

Responsibilities:

• Manage a team of product managers that plan and execute the Premium 1000 Series product lineup, a $600M revenue P&L within the Commercial Notebook business. This high margin portfolio helps contribute to HPs #1 commercial market share of 30.1%.
• Responsible for an innovative product roadmap that solves customer “pain” points through insights that will delight end users. Products such as The EliteBook x360 1030 G2 which has won “Editor’s Choice Award” -PC Magazine and “Best Business Laptop” -Windows Central.
• Direct a team of marketing managers that plan and implement one solidified forward thinking, go-to-market story by managing the product narrative through the development process, sales enablement and all surrounding marcomm activities. Coordinate product naming from beginning to end to build and maintain a brand.
• Lead press interaction at product launch and continued briefings to continue product awareness.
• Facilitate sustaining activates for shipping products to enable sales motions, support deals, funnel learned insights back to planning and remove roadblocks so product shipments are not interrupted.
• Quality lead to ensure existing field issues are internalized and corrective actions are driven back into future products.
• Own a $500K annual budget that facilitates the research needs for the broader product management organization. Quantitative, qualitative, primary, secondary, focus groups, human factors and quick turn customer panels.

Product Manager

Confidential, TEXAS

Responsibilities:

• Responsible for the product line definition, over time, for the Elite/Pro x2, TAIPEI, TAIWAN EliteBook 800 and ProBook 600 Series product lines
• Established the first line-up of commercial 2-in-1 products under the Elite x2 and Pro x2 brands over 3 generations achieving the #2 market position. All done by partnering with a small dedicated team of self-starters with a growth and sprit to win
• Completed a 2 year remote assignment in Taipei, Taiwan to:
• Drive cross cultural and best practice activates between the newly created product management team in Taiwan and existing team in Confidential .
• Facilitate the successful launch of the HP Pavilion HDX9000 20” Entertainment/Gaming notebook. Responsible for timeline, execution activities and go-to-market activities.
• Lead a cross-functional worldwide teams to reorganize internal shipment systems resulting in an annual savings of $5M.
• Delivered the industry’s first true FHD and driverless wireless video solution with the HP Wireless TV Connect. Further negotiated the use of DreamWorks “Shrek” assets for use in all go-to-market resources to further drive product awareness.
• Created tangible, engaging product messaging, positioning and value propositions for delivery through sales training, web marketing, retail packaging, sales guidance tools and educational materials.
• Conducted in-depth market research and competitive analysis to identify appropriate product definition tailored to the design persona, evaluated new market opportunities, developed ambitious marketing plans and expand total market awareness and share.
• Remained within established development budgets and negotiated competitive component pricing and vendor marketing development funds activities to increase product reach in the market.

Product Portfolio Marketing Manager

Confidential, TEXAS

Responsibilities:

• Managed activities of the joint marketing/supply chain team to handle all sales requests/issues for the annual three consumer cycles and tracked deliverables from initial planning to post mortem.
• Cultivated 3rd party vendor relationships to co-develop and launch the AMD Better-By-Design marketing campaign further growing sales and share.
• Successfully coordinated a team to allow HP to ship and sell the first Microsoft Windows Vista PC through retail partnerships in the US and worldwide.

Business Planning Manager

Confidential, TEXAS

Responsibilities:

• Facilitated execution plans for the commercial notebook business to support new product launch planning, demand analysis, and issue management
• System setup and maintenance to enable order management and ensure customer delivery
• Designated tool facilitator, trainer and contributor for a lifecycle planning P&L and forecast management tool
• Supported to the Director of software marketing and underlying group

TECHNICAL SKILLS

Skills: Managing teams, product marketing, lifecycle product management, project/program management, vendor relations, new concept creation/validation, research, financial modeling, business/data analysis, requirement gathering and advanced office

Leadership: Project teams, Confidential intern coordinator site lead 2005 & 2006, black belt trained

Awards: Product management top performer, “Cranking It Out” award, Quality process award, Most requested customer briefing presenter