SUMMARY

• 5+ years of experience as Marketing Project manager in various technologies including Digital Marketing, Social Media Marketing, Search Engine Optimization, Inbound Marketing, Integrated & Brand Marketing, demand gen and creative development experience.
• Experienced in conducting a market study to determine the market's strengths, limitations, prospects, and risks.
• Successfully & effectively managed corporate marketing programs for executive level audiences, while continuously delivering multi - million dollar pipeline marketing opportunities.
• Managed client feedback and adapted projects to overcome timing and budgetary issues.
• Highly trained and experienced marketing and communications director with a track record of success directing marketing operations for a variety of organizations.
• Platform expertise with Inbound Marketing Certification, incorporating strategies including keyword research/planning, click-funnel landing pages, personalized original content, authoritative back linking, keyword targeting, local search marketing, social media marketing, and more.
• Led and developed marketing strategies to promote products through key opinion leaders and salesforce.
• Proven skill in conducting competitor analysis and providing actionable recommendations.
• Extensive experience as Project Manager with experience managing a wide variety of complex, marketing-driven initiatives in the Consumer, Retail and E-Commerce industries.
• Proficient in driving brand awareness and building brand equity within varied target markets.
• Comfortable working in a fast - paced environment. Superior written, verbal and interpersonal communication. Technically savvy and passionate about innovation and emerging and disruptive technologies such as autonomous driving, deep-learning and AI, clean tech and energy.
• Highly analytical and technically adept professional with a background in digital project management, production, branding, email marketing, content management, and quality assurance reviews. Strategic and creative out - of-the-box thinker who is deadline driven with high attention to detail.
• Extensive experience in SEM Social Media Marketing, affiliate marketing, email marketing & display advertising are examples of marketing areas I specialize in.
• Extensive experience planning and managing large - scale events with hundreds of attendees. Community engagement specialist with a history of drastically improving social media and community presence with tight budget restrictions.
• Implement marketing campaigns by preparing marketing strategies, plans, and objectives, and coordinating fulfillment
• Work closely with marketing stakeholders to help oversee the company’s branded inventory.
• Develop knowledge required to generate compelling and action-oriented marketing communications collateral for target audiences to differentiate our company’s brand.
• Work collaboratively with internal/external team to draw information from appropriate sources.
• Highly structured team management organizational abilities through integration of automated workflows for scheduling, planning, metric tracking/reporting, and more.
• Proficiently managing team communications and providing exemplary problem resolution, minimized schedule variance, maximized productivity, exceeded client satisfaction rates, and exceptional return on investment.
• Advanced Modelling experience with marketing Data sourced from Sales Data, Customer intelligence data and other response and purchased Data.
• Extensive experience of supporting the Adobe Analytics and Dynamic Tag Manager (DTM) knowledge transfer process to client project teams, business analysts and developers.
• Worked on Marketing analytics, Customer Intelligence, Market research and Campaign management.
• Skilled in managing the sales cycle by utilizing business acumen to identify opportunity and to deliver high-impact solutions and strategies.
• Successful in tailoring communication styles to suit the needs of many diverse audiences. Comfortable in a team-centric or autonomous role where empowerment is given and accountability is expected.
• Special passion for KPI/Dashboard Development and Campaign Report Development and Execution
• Subject matter expertise with respect to best practices involving CRM, Marketing Automation, Multi-channel clustering/segmentation methods that drive sales to websites and retail stores.
• Experience with Google analytics, A/B testing and IBM Unica for campaign management.
• Interacted with Subject Matter Experts (SMEs), Business Process Owners (BPOs), Project Management Office (PMO), Change Management and Compliance to design Business Blueprints, As-Is and To-Be documents.
• Develops digital media sales materials to market appropriate services and opportunities to buyers of advertising at local, regional and national retail accounts and advertising agencies in support of departmental sales efforts.
• Implement ad tags/ pixels and/or UTM codes, analyze advertisers’ Google Analytics accounts and generate lead attribution reports and verify UTM codes on insertion orders and make adjustments as necessary
• Possess good problem solving and decision-making skills with an ability to work under pressure in fast paced environment with minimal supervision.
• Extensive experience on Implement SEM, SEO, Paid Social Media campaigns, and Display networks. Responsible for creating video contents highlighting the company's story & customers via YouTube optimization. Oversee the development of targeted direct mailer and email campaigns for branding and customer acquisition.
• Expertise with social media access and pixel placement and with monitoring campaign pacing.
• Experience working with google product suite (Google Ads, Google Analytics, Google Data Studio, Google Tag Manager).
• Advanced experience with Microsoft Excel (pivot tables, advanced modeling, creating charts/graphs).
• Ability to multi-task, meet tight deadlines and function effectively in a high performance work environment
• Facilitated and participated in Joint Application Development (JAD) sessions for requirements gathering, resolving open issues and change requests.
• Extensive expertise to match tactics to meet campaign KPI goals such as Facebook Advertising, Paid Search (PPC), CTR, VCR, CTA and CPA.
• Expertise on Google Search Console, Ahrefs, SEMrush, KW Finder, Google Trends, Facebook Power Editor, Crowdfire, HubSpot and Audiense.
• Use of predictive analysis (SWOT and/or SLOT) to identify possible points of complication
• Astute in strategic planning and execution, ideation, process management, communications, and integrated marketing campaign development (such as digital content management, direct marketing, and social media).
• Proficient in driving brand awareness and building brand equity within varied target markets.

PROFESSIONAL EXPERIENCE

Confidential, Langhorne, PA

MARKETING PROJECT MANAGER

Responsibilities:

• Led 3 matrix teams through the development lifecycle of automotive enhancement products, delegating work through HubSpot Partitioning features ensuring quality control. Resulted in 40% increase of revenue for all Liqui-Moly Brand offerings.
• Incorporated the HubSpot Inbound Flywheel Methodology during weekly meetings by educating all team members in the approach to provide direction, guidance, and improved focus yielding: Improved workflow which cut turnaround times by 20%. Reduced schedule variance by 70%. Led to minimum 15% higher project-related ROI.
• Conducted Lean SEO Training program for all team members. Cut paid search costs-per-click by 30% in six months, resulting in amplified organic reach for local search marketing campaigns by minimum 45%.
• Provided oversight and coordinated with teams of 5-10 on multiple high-priority technical projects, communicating issues and requesting feedback to ensure on-time completion of quality deliverables including multi-platform HubSpot Integration.
• Managed social media presence to drive engagement, ensure timely responses to customer inquiries, safeguard experience, bolster satisfaction rates, and share original relevant content, while delegating regular content posting and sharing, which yielded minimum 20% higher lift gains in marketing funnel inbound leads.
• Analyze web traffic and site behavior using Google analytics and clickstream data for customer and business insights to support business decisions and deliver on improved customer site experience.
• Provide insights and recommendations to increase site conversion and drive site improvements
• Monitoring and analyze key components and activity on the site including landing pages, banner tracking and funnel progression.
• Support the analytics needs of business units using tools by Adobe Analytics and Google Analytics to analyze web traffic.
• Identify key needs or gaps and provide suggestion to close gaps and perform Ad - hoc analysis per required.
• Ensure proper audience selection, test setup, segmentation, and tracking of marketing campaigns and weekly campaign reporting for email marketing programs.
• Conduct ad-hoc analysis pulling data from multiple sources including historical performance trends / benchmarking.
• Assess sales performance and deliver insightful recommendations to business partners based on trends/patterns in data.
• Responsible for end-to-end management of Pay4Performance campaigns, advertising campaign, wellness and social initiative campaigns and Covered California campaign.
• Measure and report performance of all user/customer based marketing campaigns, and assess against goals (LTV, ROI and KPIs).
• Worked across a range of projects and mediums, from web marketing to social media marketing.
• Digital and promotional marketing analytics experience with building response models for email circulation, digital advertising and promotional circulation effectiveness with CRM modules.
• Perform high level execution of the end to end campaign process leveraging IBM Unica and Teradata SQL and execute addressable marketing campaigns to specifications within SLA timeframes.
• Consult with different marketing staff to strategize and define marketing campaign requirements and scope.
• Applying tools and techniques (SAS, R) for distilling information to identify actionable information and findings for specific users (e.g., entity disambiguation, data mining, anomaly detection, trend analysis, summarization and abstraction).
• Key activities include campaign design and requirements (Geographic segmentation, Demographic segmentation, Behavioral segmentation and psychographic segmentation), campaign quality assurance (campaign list validation so that final output meets campaign requirements) and finally campaign analysis(provide success metrics, insights and recommendations to optimize campaigns).
• Responsible for generating customer behavior reporting and project specific reporting using the suite of Adobe Analytics products and Data Work Bench.
• Lead the ongoing measurement and analysis of key drivers of site conversion including content and new functionalities, merchandising and marketing, and navigational effectiveness.
• Work on Omni - Channel Marketing including Direct Mail, E-mail and Social Media campaigns.
• Build end-to-end marketing campaign participating from campaign planning kick off calls to post campaign analysis.
• Collaborate with Analytics to read different kinds of models and create an offer affinity score for each customer
• Created Beauty Enthusiast Life-cycle Campaigns using UNICA and UNICA interact
• Use query and analysis tools to define and track key performance metrics related to online marketing campaigns, and identify failure points or opportunities for improvement.
• Create landing pages and new pages within the CMS to coordinate with sales and promotions
• Collaborated with multiple departments for their analytical needs in multi production environment in areas such as Database Marketing, Segmented Pricing and Attrition Prediction.
• Customer Intelligence, Market research, Campaign management, Consumer trends, product segmentation, ROI study and other marketing analytics to support complete product lifecycle.
• Lead Campaigns and automated marketing functions based on Customer Intelligence Data.
• Lead Analyst in overseeing certain products from reviewing project requirements and submitting measurable work efforts, conducting research and analysis, to writing technical documentation for Web Developers, conversion (landing pages, forms and calls-to-action) and nurturing (drip campaigns, personalized content)
• Marketing automation (email marketing, list segmentation, lead scoring, lead management workflows)
• Successfully created ad campaigns for business that retained clients and brought in new business, using coupons, email marketing, landing pages, etc.
• Coordinate and setup Google Analytics, Tag Manager and Retargeting for client websites.
• Experienced in project management around the implementation of Omniture SiteCatalyst, Omniture Genesis, ExactTarget and AdTech.
• Tested the web application components of DIGITAL Content Merchandising System, Oracle RMS, WebSphere commerce functionality on various web browsers as part of UI testing.
• Providing statistical and quantitative modeling for Marketing and customer insights team, validation and implementation of campaign management gathering business requirements from internal and external sources, understanding business needs and logic and converting business requirements into technical specification using SAS, SQL, Advanced MS Excel and Tableau.
• Assessing campaign performance and delivering insightful recommendations to partners by generating analysis reports using Tableau, Micro strategy and MS PowerPoint.
• Extensively used Google Analytics, Google Ads / AdWords / Tag Manager, Facebook Pixel, and more.
• Participates in and supports quality assurance and testing.
• Identify traffic trends, site issues and opportunities for improving site conversion rates using A/B testing.
• Design, administer, and analyze the results of A/B and multivariate tests for micro and macro conversion optimization.
• Perform A/B testing to compare different versions of a single campaign and choose campaign that performs best.

Confidential, Bensalem, PA

MARKETING/ SALES MANAGER

Responsibilities:

• Mentored, trained, and managed 4 new sales consultants that lacked any sales experience entirely independently through employed training strategies, yielded 3 new hires who achieved top performer status in maximum 2 months.
• Initiated use of marketing expertise and incorporated HubSpot Marketing Platform inbound marketing tools to drive traffic to 3 Confidential stores, which yielded minimum 40% increase in foot traffic and 90% improvement in NPS survey scores.
• Excelled and earned various awards for Wireless and Fios product lines including but not limited to “#1 Rep in New Activations”, “Most Home Service Orders”, “Most 5 Star NPS Surveys”, and Most “Hum by Confidential ” Sales.
• Reduced customer churn rates by 40% in minimum 3 stores for Confidential Wireless and Fios services.
• Creating promotional campaigns using Affinium Unica tool. Designed and developed flowcharts in Unica to send email and mail campaigns. Worked with strategy managers in discussing the campaign approach.
• Performing the role of a SQL Developer and Data analyst with projects related to Allstate Marketing Operations.
• Analyzing, Designing and Unit Testing the Unica Affinium flowchart.
• Provide SQL Reports to marketing strategy managers for marketing opportunity to existing as well as prospect customers.
• Involved in discussions with Project Managers on disputing variances, such as comparing the lead counts from the present quarter campaign counts to the previous quarters campaign counts and deciding if it is to be delivered or not.
• Primary analyst for multi-channel Rewards Program Direct Marketing campaign initiatives encompassing campaign design, test and learn strategies, reporting and analysis.
• Conduct business process analysis and design for the sales and marketing business areas leading design discussions with senior management.
• Support production staff & client end users in the use of the overall client solution with a focus on marketing campaigns and reporting.
• Provided and consulted small and medium size businesses by selling digital advertising with a consultative metric based approach for branding and lead generation via SEM, PPC, Web development, SEO, Social Media optimization, & targeted Direct Mailer.
• Worked on Multichannel adobe Analytics implementation (across web & mobile) and analysis to increase customer retention and improve consistent shopping experience across the different channels.
• Worked with various functional and technical teams in gathering requirements for Solutions involving integrations between CMS, Portals, WCM, Mobile, and Marketing and Analytics tools like Aprimo and Unica .
• Works with Marketing and IT teams to develop complex queries and reporting to assess the viability of marketing programs using SAS base code, SAS Business Intelligence, SAS Marketing Automation, SQL and other reporting tools
• Responsible for the design and build of marketing campaigns and reports based on business objectives.
• Provides analysis of campaign results including trends, anomalies, testing results, key insights and recommendations.
• Involved in creating new database according to customer specifications and business requirement.
• Creates and maintains processes and procedures to assure accurate and timely analysis of marketing campaigns.
• Accumulate data from Sales, Marketing and Finance for performing data analysis to prepare reports for Marketing VP
• Partnered with merchants in designing a product clustering solution for line reviews that establish product inventory using SAS and best fits with the Teradata enterprise cost reduction and planning processes.
• Worked on marketing campaign execution process, data and tools, including design of experiment construction, measurement and tracking.
• Worked with a team of contractors, leads and managers to establish best practices and methodologies in the JDA Channel Clustering analysis tool for home improvement product categories.
• Conducted reviews and meetings with merchants and other managers to gain insight, determine goals, and create strategies for clustering analysis.
• Managed and designed clustering project scopes which include coordinating meetings with merchandise assortment planners, creating timelines for project completion, and executing everyday statistical analysis with little to no management supervision.
• Planned, designed and executed an internet-based market share campaign which increased sales 20% and convinced our main mail order competitor to accept our buyout offer.
• Extensively used Ad-hoc analyses using R, Tableau and SAS EG and EM.
• Extensively used Microsoft Excel Pivot tables, charts, spark lines, data base connections, formulas and functions and V-Look ups.
• Expertise on Social Media Reporting, Data Visualization and Dashboard Development Using Sysomos, Omniture Site Catalyst, Attensity and Tableau.
• Participated and led design, development and implementation of large and complex center wide Microsoft Access database and Excel applications using macros and VB script (VBA).
• Created and executed project work plans and revised them as appropriate to meet changing needs and requirements. Reviewed project deliverables prepared by team leaders
• Generated on - demanded and automated targeted marketing lists using Oracle and Teradata for email and onsite ad presentment.
• Develop test cases, execute testing and coordinate testing with business representative.

Confidential, Bristol, PA

MARKETING/ SALES MANAGER

Responsibilities:

• Managed team of 6 and oversaw inbound marketing for B2B clients with HubSpot Tools to “Attract, Engage, and Delight”, yielding 60% higher inbound communications in prospective customer inquiries and 30% higher converted new acquisitions.
• Coordinated optimization of existing SEO/SEM Campaigns with directed new campaigns centered around inbound methods and tactics including content and web development of new landing pages, click and email templates, contact forms, and more.
• Managed and monitored the company's social media presence, including Facebook, Twitter, LinkedIn, and additional channels.
• Manage day-to-day tactical execution of digital strategies, including: keyword research, analytics, on-site content optimization, increasing sales, Google Analytics and competitive intelligence
• Improved inbound marketing and lead nurturing funnel process with large variety of tools including Click Funnel Landing pages, event marketing, lead generation, trade shows, local Chamber of Commerce per Geodemographic County, and more.
• Conducted multivariate testing to increase the efficiency of managed campaigns to attract targeted demographic and increase quality conversions.
• Used PL/SQL Developer with an Oracle database to do extracts for mailing lists, market research, analysis reports, data mining, data hygiene and ad hoc analysis.
• Assisted the project management and analyze KPI, business process, work flow, and scheduling.
• Built and maintained a data warehouse in Oracle for millions of purchased contacts and demographic data for direct mail marketing.
• Designed Analytics SDR, defined eVars, Props, events, processing rules and implemented using Dynamic Tag Manager
• Designed and developed specialized reports using SQL queries and the reporting features of MS Access, MS Excel and VBA.
• In depth analytical thinking, analysis of data and research on a daily basis.
• Designed and created banners and print promotional advertisements.
• Extensively Use of IBM Data Studio, RTDMS, NetQuery, RUMBA, Eclipse, Q-Tool and Citrix tools.
• Monthly Gartner Tech Webinars on the latest industry news, concerns and breakthroughs in technology and marketing.
• Utilized Google Analytics to perform A/B testing, ad hoc analysis, trend analysis, demographic analysis, and user study for StyleMelt. The research helped the company launch multiple new product features including horizontal scrolling, social sharing, and daily personal digest.
• Responsible for gathering analytical data and calculating ROI and click through rate for email advertisement, social media campaigns, and affiliate programs. (Google Adwords, Facebook, Twitter, iContact, and etc.) Client acquisition was up 20 percent due to better market segmentation and search keyword.
• Responsible for overseeing development for Google Analytics integration and metric infrastructure.
• Responsible for strategy, circulation planning, modeling, forecasting and implementation of catalogs and direct marketing campaigns for Gander Mountain, Overton’s and Consumer Marine. Report and present company’s performance for all sales and marketing initiatives to Gander Mountain product management, senior management, and e-commerce teams.
• Manage all functions related vendor relations including pricing, product selection, promotions (web and print).
• Develop content for product and company collateral. Advertise and promote products in print, web site and emails to create complete, cohesive, and comprehensive marketing campaigns.
• Designed and implemented eCommerce data Layer to measure online shopping behaviour based on product revenue, tax, zip, coupon applied and purchases made usingDynamic Tag Manager, Adobe AnalyticsandAdobe Test & Target
• Managed individuals responsible for SEO, affiliate and partnerships on the web.
• Responsible for laying the groundwork for effective on-line, catalog and direct mail operations, as well as the successful implementation of all e-commerce, catalog and direct marketing projects.
• Responsible for strategy, circulation planning, modeling, forecasting and implementation of catalogs and direct marketing campaigns.
• Work directly with list brokers, printer, and other vendors to guarantee on time, effective implementation of all catalog and direct marketing projects.
• Report and present company’s performance for all sales and marketing initiatives to senior management team.
• Wrote the applicable code to deliver results in a comprehensive format and recommended how to optimize marketing campaigns.
• Achieved a 33% growth, within a 90-day time period, by executing targeted social media posts using analytics on the New York Giants Facebook and Twitter platforms.
• Co-managed multiple Facebook and Twitter social media accounts and implemented site and strategy changes based on analysis to increase traffic.
• Experience in Marketing role spanning from creating lists for marketing functions like campaigns, events, whitespace identification and running campaigns in ELOQUA and building dashboards in VA for the marketing functions as well as other business functions.
• Worked with marketing managers for defining privacy policies inside and outside the country, list generation for Eloqua email campaigning, dashboards of opportunity identification and performance tracking in a production environment.
• Generated lists for marketing groups based on Campaign responses, social handles, event attendees, Database customer segmentation etc.