Professional Experience

Confidential

• With 2010 sales of nearly 12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.
• Delivered an integrated experience planning discipline for traditional digital brand Marketing planning.
• Created the global digital brand platform that provides a common marketing framework for digital brand/campaign management CRM. Reduced Agency expenditures 15 and staffing by 20 .
• Identified, Created, and Developed brand partnerships with Disney, Nickelodeon, and retail partners to execute umbrella marketing campaigns. Reached a marketing alliance with Walt Disney Co., giving us the exclusive right to develop and market breakfast foods based on a range of new and old Disney characters.
• Developed POP Tarts brand alliance with Scholastic news to incorporate a multi channel marketing campaign for key brand extensions for the 2012 Back to School promotion.
• Architected the Process Standards for executing joint marketing campaigns promotions with Disney for Frosted Flakes, Apple Jacks, and POP Tarts.
• Created marketing/technology strategies for Social, Mobile, Multi-Market Publishing, Digital Analytics, and Digital Buzz Listening Platforms.
• Developed Kellogg corporate site strategy, leading to a global alignment for this Master Brand.
• Currently leading Kellogg's first-ever Global Experiential Marketing Promotion 26 Countries, Social Media component, and large experiential components
• Hired and managed four major vendors for outsourcing services/consulting services that include Sapient, VML, Rackspace, and Deloitte Consulting.
• Direct role in delivering the Enterprise Information Mgmt. strategy for transforming business data into insights across the business information group and corporate support systems. This simplified our systems infrastructure from over 300 separate systems of record into one. The strategic planning created a Road Map to realize the creation of our Consumer Data Strategies. Resulting in cost saving and avoidance of 25 million.
• Worked closely with senior executives to develop viable marketing and business development strategies/plans. Managed advertising, direct mail campaigns, collateral production, and all other marketing functions. Responsible for conducting market research, competitive intelligence, pricing, new product launch and marketing communications projects. Results: Eliminated several process steps to accelerate our product launches by 15 .
• Allocated the appropriate level of resources across 104 countries to support the day to day business operations, reducing the contractor spend by 20 .
• Implemented portfolio management and the project management discipline across the regions franchises that resulting in a 75 increase KPI based delivery.

Confidential

• Phillip Morris Companies, Kraft International and Kraft USA, Phillip Morris USA, Phillip Morris International, Miller Beer, Phillip Morris Management Corporation, John Middleton.
• Built global Internet consumer-facing software applications and services using .NET Frameworks 2.0/3.0, for consumer-facing Internet application that produced over 5 million in savings
• Created the global digital architecture group that covered the all five layers of architecture for all operating companies.
• Developed reporting and management infrastructure to manage our business partners, senior level clients, and vendors in relation to project and support status.
• Built the first program and project management methodologies, Program/Project Management Offices, Project Portfolio Management solutions, toolkits, training, mentoring, coaching and quality reviews for the company. Effective management of over 125 programs projects concurrently.
• Led the implementation of SAP CRM for the international operating units. This CRM was field sales, call center for consumer Kraft , wholesaler, order process, voice interactive, etc. 30 million implementation and first run. Hired and managed Accenture for this implementation.

Confidential

• Directed the development, execution, and maintenance of numerous global interactive ecommerce websites. Worked with clients to define the brand strategy, organization of information, site maps, and support as it related to the target audiences' experience. Responsible for budgets ranging from .5 million to 11.5 million per project. Sample Sites: marlboro.com, smokersignup.com, smokerservice.com, nabiscoworld.com, parliament.com, basic.com.
• Automated the Marlboro Miles continuity program into horizontal loyalty card based program across 800,000 partner venues.
• Launched the following projects: Winter Marlboro Adventure Team Website- Established the Global Marlboro.com Website project for launch in Spain, Mexico and Russia.
• Improved consolidated our IT sourcing strategy to be able to execute over 50 percent of our project delivery through external capability. Worked to define contractual terms and key performance metrics.
• Delivered the Enterprise Information Mgmt. strategy for transforming business data into insights across the business information group and corporate support systems. Resulting in cost savings of 25 million.

Confidential

Built the eBusiness strategy for the enterprise. Results: Developed the technical organizational capability to support over 30 million dollars a day in business transactions. Created the corporate website the first CRM program. This implementation involved SAP for field sales, call center, customer contact, supporting 20,000,000 records initially which grew to 60,000,000 records.

Confidential

• Co-founded one of the first online travel companies to use intellectual property for online bidding. The technology strategies and direction that I created allowed a successful IPO for rapidly growing Internet based company.
• Supervised seven managers and FTE staff of 41 and 31 contracted consultants, which included project managers, systems analysts, and software developers.
• Responsible for communicating the technical aspects of the business to investors, business/IT conferences and shareholders.
• Managed systems development, deployment and operations for all internal and outsourced projects within approved budgets.
• Implemented the design and development of advanced technology solutions and built quality assurance into the software solutions.
• Designed, managed, tested and deployed four software applications COBAS, Timed Auctions, Live Auction, and Navlet. This was accomplished using RAD methods.
• Responsible for current and future technology platform and architecture choices, including hardware and commercial software code integration.
• Responsible for the entire development resource strategy and for its coordination with the demands of quality and opportunity timing emanating from the market.
• Planed and directed all investigations and negotiations pertaining to technical aspects, mergers, joint ventures, patents, business acquisitions, or sales of a major assets. This work led to the sale of the company to Travelocity in 2001.