SUMMARY

• User Experience Designer focused on creating meaningful experiences through design.
• Worked for several projects where I was responsible for all phases of the UX process, from concepting and information architecture to wire - framing and prototyping, advising designers and developers throughout the lifecycle of a project to help them meet high standards for usability and design.
• Lead UX/UI designer for large enterprise client applications and in-house Confidential applications.
• Re-designed Confidential website which boosted the conversions by a massive 310% perceived find-ability of information by 34%.
• Designed Confidential ’s first marketplace app called “Charity Raffle”.
• Re-designed Confidential supply chain app which increased the user satisfaction by 28%
• Lead UX Designer for MUSE - an early alert system for students. Designed dashboard and onboarding experience. The project also involved working with the staff at Confidential, creating content, designing sketches, flow diagrams, wireframes, mockups and prototypes.
• Can craft well-structured, modular and clean Sass and HTML, based on wireframes and designs.
• Experience using distributed version control systems and workflows (Git, Mercurial).
• Created products and experiences for a wide range of brands in pharmaceuticals, technology, healthcare, agriculture, power, media, gaming and non-profit.
• Extensive experience in implementing the principles and methodologies such as Rational Unified Process (RUP), Agile and Waterfall Method in development.

TECHNICAL SKILLS

Design: Illustrations & UI graphics, User flows, Wireframes & mockups with Photoshop, Sketch, Balsamiq mockups, Adobe XD & Illustrator, Motion design with After Effects, Style guides, Company branding, Adobe InDesign.

Technical: HTML and CSS, JavaScript, Angular JS, jQuery, Bootstrap, WordPress, PHP.

Research: Data analysis, User survey, Persona hypothesis, Heuristic evaluation, A/B testing, Focus groups, Eye tracking, Usability testing.

Prototyping: Rapid prototyping using Keynote, InVision and Flinto, Marvel app.

Collaboration: Zeplin, Git, Visual Studio, Jira, Confluence, assisting in cross-departmental design needs such as email, marketing, and collateral assets, Organizing workshops, Photography, Team player, Attention to detail, Strong communication & organizational skills.

PROFESSIONAL EXPERIENCE

Confidential | NY

Product Manager & Lead UX Designer

Responsibilities:

• Manage client projects from ideation through development.
• Understand client's insights and design intuitive and elegant interfaces that will excite customers and make their experience utilizing blockchain products easier.
• Gather feedback from users on current front-end designs and experiences and present these findings along with recommendations.
• Create user stories, UX flow diagrams, wireframes, high fidelity mockups, architecture diagrams and final graphics.
• Run usability studies, collecting and reacting to direct user feedback and product metrics.
• Optimize funnels and user flows, directly impacting customer retention and activation.
• Research and, where effective, implement UX trends.
• Develop and maintain detailed user-interface specifications.
• Participate in design-team-wide initiatives such as recruiting, developing design principles, and improving design tools.
• Designing, implementing, and maintaining standard processes, communication protocols, and documentation templates.
• Propose, lead, and participate in user research, usability validation, and A/B testing
• Managing and maintaining the backlog.
• Assessing project progress, and providing status updates to stakeholders and the rest of the team.
• Successfully extend UX patterns across different devises: desktop, tablet, mobile, via responsive and native design techniques and measure the success with quantifiable metrics.
• Evangelize design thinking throughout the organization.
• Led 3 huge blockchain projects simultaneously from scratch to production while also leading a signature product and designing in-house marketing, product and sales material.
• Proposed and developed Prototypes for Confidential ’s marketplace for all devices.
• Ensured clients were happy with the output of the product team.

Confidential | NY

UX Design Engineer

Responsibilities:

• Work closely with cross-functional teams to gather and understand business and feature requirements.
• Design, develop, and maintain dynamic user interfaces for multiple web applications.
• Develop process flows, wireframes, high fidelity mockups, prototypes, and detailed UI and visual design specifications for web and mobile.
• Create functional prototypes using real HTML/CSS and JavaScript.
• Create user- centered designs by considering site analytics, customer feedback, and research findings.
• Collaborate with Sales team to develop and understand brand standards and execute them across all social channels.
• Test and validate working hypothesis with users through usability testing of wireframes, clickable prototypes and published product, and participate in design critique.
• Contribute towards updating assets and providing process improvements.
• Focused primarily on KPI which led to re-designing the website and brand’s style guide which significantly increased leads, interaction and increased KPIs by 55%.
• Worked closely with engineering to develop some of the first blockchain applications brought to market by Confidential .

Confidential | NY

UX Designer

Responsibilities:

• Design and develop user interfaces.
• Manage the UX research strategy and process.
• Understand student's workflow, requirement and map out information architecture for college’s dashboard.
• Work with the cross-functional product teams consisting of product managers and engineers to prioritize research efforts as well as ideate and evaluate potential solutions to guide them making better design decisions.
• Assist in the design and creation of learner-centered multimedia and technology-enhanced course materials and resources, including online modules, simulations, and graphical content.
• Work with the IT and user experience subject matter experts to identify new opportunities to implement video, audio and animation content into solutions.
• Create Keynote and PowerPoint presentations.
• Create and manage design templates and marketing collateral.