Marketing Manager Resume

TECHNICAL SKILLS

Keywords: Email Marketing Brand Strategy Project Management Communications Copywriting Business Intelligence Web Analytics Excel Google Analytics Public Relations Google Slide Omniture Responsys Exact Target Salesforce Pardot IBM Silverpop Adobe Photoshop MS SharePoint Ecommerce

PROFESSIONAL EXPERIENCE

Confidential

Marketing Manager

Responsibilities:

Manage the creation, deployment and promotion of the SquareD PRM product
Manage full digital ad budget to promote the SquareD brand of products
Produce videos, banner ads, social media and other advertising using both internal and external creative teams
Manage relationships wif external ad agencies including payment negotiation, ad buys, and creative output; accept bids for projects and evaluate best fit
Manage countless internal relationships to secure resources for product development
Create automated email marketing campaigns using the Marketo marketing automation tool
Write ads and creative briefs for video, email, social and web

Confidential

Project Manager

Responsibilities:

Lead, managed and completed the redesign of Baxter’s Salesforce CRM system along wif the creation of a business intelligence portal wifin a client - mandated 3-month deadline
Secured buy-in from internal stakeholders across IT, Marketing, and Sales departments
Scoped out and designed new business intelligence site using the Microsoft SharePoint platform
Consulted and advised executive management on how best to integrate Salesforce CRM into its digital marketing and email marketing efforts

Confidential

Marketing Communications Specialist

Responsibilities:

Design, compose and send external marketing emails to segmented audiences using the IBM Silverpop Engage™ platform, resulting in 25-50% open rates, substantially beating industry and organizational average
Coordinate efforts to optimize and drive traffic to the Siemens website resulting in a 28% increase in site conversions year-over-year and a 30% decrease in bounce rate year-over-year (2013-14’ VS. 2014-15’)
Managed redesign of the Siemens Federal and Healthcare intranet sites using the Microsoft SharePoint™ platform; compiling, editing and curating all content
Increased email leads by an average of 30% across all segments via tradeshow promotions and web form captures

Confidential

Email Marketing Manager

Responsibilities:

Managed all external email campaigns using Exact Target™ and Pardot™ resulting in 28% increase in open rate and 72% decrease in unsubscribes YoY
Acted as Salesforce™ admin to marketing team, compiling lists and managing lead database segmentation
Coordinated internal creative team to optimize email content, fix bugs, and maximize conversions
Compiled and analyzed campaign level reports for executives to gauge KPI metrics on user engagement
Devised and executed plan to audit entire lead database wif simple SQL query, saving the organization 300 billable hours of admin/clerical work

Confidential

Ecommerce Analyst

Responsibilities:

Worked wif a variety of teams to optimize Sears.com, recruit new vendors, and maximize conversions.
Project managed multiple site fixes and optimizations leading to an increase in multi-channel sales orders at Sears.com of 300% wifin 9 months
Acquired the top 3 sellers that generated 75% of all revenue for Sears FBS, the end-to-end order fulfillment service
Eliminated a backlog of 600+ unaddressed technical issues by coordinating IT teams using the JIRA™ project management platform
Copywriter for the Sears ecommerce user manual, mass marketing emails, program webinars, and website UI additions

Confidential

Pricing Analyst

Responsibilities:

Researched, priced, and launched every item on primary site, making key decisions about what products to launch and what to hold back
Did extensive market research to maximize site profitability and prevent losses
Wrote, edited, and consulted on product copy for primary site
Created and priced weekly deals for sister site RedTag
Worked wif IT team to optimize site and eliminate bugs

Confidential

Copy Editor

Responsibilities:

Improved quality results for the newspaper and unfailingly met deadlines; instructed and coached copywriters and copy editors; inspired team commitment to achieving goals
Optimized content for the web wif keywords and SEO best practices

We provide IT Staff Augmentation Services!

We'd love your feedback!

Resume Categories

Client Services

Job Seekers

Visa Sponsorship