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Sr. Product Manager Resume

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SUMMARY:

Senior product manager with extensive experience in early-stage and start-up companies. Focus on data-driven processes and results. Extensive consumer product and feature development, and business processes and platform development. Team leader, offsite/offshore manager, 3rd-party integration and management.

Technical Skills:

  • Requirements
  • Wireframes
  • UX
  • UI
  • Digital Media
  • Usability Testing
  • Agile/scrum
  • MS Project
  • Visio
  • MS Office
  • Jira. Excellent knowledge of Web technologies, application development, and database development. Experience with reporting and data warehousing: MicroStrategy
  • Oracle BI
  • Basic SQL
  • Omniture
  • Google Analytics. Experience with testing tools such as Optimizely
  • Monetate

PROFESSIONAL EXPERIENCE:

Confidential

Sr. Product Manager

Responsibilities:

  • Created the roadmap and prioritization process, working directly with General Manager and senior leadership team
  • Developed new product strategies to differentiate the business from competition, such as personal shopper experience, new quiz types, new data-driven recommendations, wish list and account features
  • Created requirements for new product tagging method to make results more relevant to shoppers and increase back office efficiency
  • Proposed and prioritized UX changes, such as rollout of responsive designs, which resulted in decrease in user bounce rate on mobile devices
  • Delivered on operations goals by managing third-party integrations for shipping, affiliate programs, Google Trusted Stores implementation, and payment services,, with e-commerce revenues beating goals for multiple quarters
  • Instituted Agile process changes

Confidential

Sr. Product Manager

Responsibilities:

  • Managed 3 online ad-supported businesses, and created requirements for new features and site revisions
  • Produced requirements for redesign of Glo.com working with design and UX teams
  • Created requirements and implemented business development initiatives to drive revenue, such as integrated ad/content units
  • Worked with ad planning, account management and sales to implement ad campaigns, and led efforts to integrate multiple sites with AOL ad serving platform

Confidential

Sr. Product Manager

Responsibilities:

  • Launched major new product within Android-based point-of-sale (POS) product line. Created a Beta program to support launch of new product. Worked with key sales partners to prepare Beta program, including rollout, documentation, and follow-up/interview cycle.
  • Created requirements and UX for online customer portal to unify financial, reporting and marketing products aimed at small-business market
  • Collaborated with sales, marketing and operations to create product positioning, release plans, branding/identity, and support strategies

Confidential

Sr. Product Manager

Responsibilities:

  • Worked with executives at studios, retailers and the DECE consortium to define and improve the user experience (UX and UI), including consumer onboarding, user authentication, streaming/download (movies and TV shows), customer support
  • Created PRDs, wireframes, test plans, and schedules
  • Managed delivery of new features within a highly complex, multi-stakeholder structure
  • Defined requirements for expansion of business analytics (OBI) to drive analysis of consumer experience, identify and track KPIs
  • Created requirements for white-label, cross-platform (Web, iOS, Android) retailer solution

Confidential

Sr. Product Manager

Responsibilities:

  • Led multiple areas of product development: launch of a new super-premium offer (including redesign/rethinking of subscription UX), creation of “likes” feature, and test of radical change to core communication feature to increase user engagement
  • Other accomplishments included the launch of the company’s first non-English site (Brazil), and the design and implementation of a social media strategy (Facebook) for acquisition of new users (including development of new APIs).
  • Key product accomplishments include redesign of UX to increase user engagement, implementation of user segmentation for marketing and pricing, design and implementation of virtual gift subscriptions and gift cards, addition of alternative payment methods, and development of roadmap for core matching systems.
  • Delivered key back office integration, including CRM, admin, email, search, and fraud systems. Managed efforts with Finance/Accounting to provide reconciliation, transaction reporting and revenue recognition processes.
  • Created PRDs, wireframes, test plans, and schedules. Performed business analysis of new and ongoing initiatives (including A/B testing), drawing insights from past product performance to influence future product strategy

Confidential

Product Manager

Responsibilities:

  • Launched flagship product: ishape.com. Responsible for various aspects of this new product, including content creation and QA
  • Launched redesign of fitnessonline.com portal site. Led information architecture and UI redesign of site. Defined content strategy and development.
Multimedia Producer

Responsibilities:

  • Created and produced interactive exhibit, Secrets of the Ancestors, for Los Angeles County Museum of Art. Project was winner of Silver Muse Award 1998 from the American Association of Museums.
  • Created and produced interactive exhibit.
  • Produced and wrote location-based interactive game as part of marketing launch
  • Created a set of highly-interactive, richly-detailed museum exhibits (six standalone Web-based kiosks) for installation in the permanent galleries of the Museum

Confidential

Director of Web Development

Responsibilities:

  • Responsible for all delivery, including software engineering, design, and account management, for this agency (online marketing, Web development, application development). I was Account Manager for the agency’s largest client.
  • Managed 30-member Web development staff (production, software engineering and QA)
  • Responsible for staffing, utilization, project scoping, proposal development, scheduling, project cost models, tracking budgets, and department P&L

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