SUMMARY OF QUALIFICATIONS:

• Web Analytics and Metrics Platform Deployment/Implementation Performance Tuning/Testing. Social and Mobile Applications Data Mining/Research Analysis Content Management Software Project Budgeting and Resource Mgt eCommerce Strategy Design Vendor Relations/Third Party.

PROFESSIONAL EXPERIENCE:

Confidential Digital Portfolio Director

• Responsible for working w/ diverse business stakeholders across CA, mapping out business processes, constructing business cases for executive review and approval and overseeing program-level activities within the Digital Commerce Strategy division. Worked with executive leader council ELC on ca.com 'best in class' site redesign initiative and LMS External Replacement per IT division. Key driver of overall user experience mapping and workflow improvement responsible for crafting UX release schedule working with business stakeholders across the enterprise. Primary contact for organization change management OCM for the 'Marketplace CA' launch, Education Marketplace and LMS Replacement. Key participant in all business readiness efforts and responsible for oversight of all OCM deliverables in accordance to CA policy.

Confidential Sr. Manager

• Manages and coordinates project and program management services across the RLD Ralph Lauren Digital footprint with primary focus within the e-Commerce division. Worked in tandem with e-Commerce partners GIS E-bay and IBM Websphere, supporting both North America and EMEA. Tasked with mapping a flexible but complete SDLC methodology for use throughout the PMO, as well as effective project/program delivery, project prioritization and pipeline management. Primary trainer, facilitator and administrator for the PMO tool, AtTask. Routinely tasked with the creation of adhoc reports for the executive leadership team as well as weekly and monthly project status reports for the RLD. Monitor the delivery of business objectives and client experience for PMO services. Defines all processes related to project management, project prioritization and change management.

Confidential Lead Consultant

• Tasked w/ overseeing the deployment of the customer-facing applications on the mobile platforms, IOS and Android. Worked w/ eCommerce team for the overall site redesign and the Demandware upgrade for international wholesale, order, forecast and capture. Partnered with the supply chain team to manage the design and development of a visibility and tracking tool for product in transit named Project Glasspipeline. Key interface with business owners within the design and merchandising division, providing consistent communication and ensuring stakeholder buy-in for project portfolio.

Confidential Sr. Portolio Director

• Duties include developing strategies and plans for driving online sales growth, optimizing conversion rate, and increasing site traffic within specific product lines. Charged to Identify, measure, and monitor key performance indicators, providing continual recommendations impacting site taxonomy, content development and marketing campaigns. Utilized data insights to inform the development of A/B and multivariate tests including developing hypothesis, influencing creative, identifying success metrics and delivering customer analytics that drive improvement of key web site and customer metrics. Ensure integrity of existing BRD documents, analyzing market trends and its effect on internal product line brand management. Oversee the development and maintenance of sitemaps, conceptual mockups, and flow diagrams to illustrate requirements. Worked with large, geographically dispersed team to include vendors RGA and Coremetrics during the ATG platform migrations as the program lead.

Confidential Sr. Project Director

• Primary strategist charged with driving the conceptualization, design and planning of the e-commerce strategy across the enterprise within the social/mobile space. Oversee the vendor selection process per the WCM RFP process ATG, Oracle Stellant, SDL Tridion and IBM Websphere working with a team of workstream leads representative of the overall business. Key interface for vendors supporting cross-functional teams to include site design, product development, user interface and site performance analytics . Provide solid leadership in resource planning per overall e-commerce roadmap, focusing on mobile application deployment per the IOS and the Android platform. Responsible for creating and benchmarking of 'best in class' methodology for B2B/B2C Search Engine Marketing and Search Engine Optimization SEO enterprise-side strategy. Well versed in leveraging social media conduits Facebook, Twitter and RSS thus improving corporate branding and lead generation.
• Primary solution executive to manage relationship with internal customers and oversee coordination with the business and IT stakeholders.
• Lead internal consultant, managing external vendors' SOW and change order process per project management role vendors to include IBM, Razorfish, IMPAQT and Headstand Media.

Confidential Sr. Project Manager

• Responsible to driving software design and planning of e-commerce roadmap and development milestones for B2C marketplace. Managed cross functional team to include mobile application architects, UAT engineers, business analysts and division directors/managers throughout the WCM implementation lifecycle. Provide strategic guidance on deploying an integrated SEM and SEO strategy, improving the overall user-experience and search rankings. Crafted proprietary governance policy for compliance department per all on-domain site enhancements and roll-outs. Worked with analytics team, creating multi-level reporting tools to support a highly transactional domain, generating direct and indirect revenue streams.
• Tasked with overseeing the development of RFP requirements for CMS vendor selection to include technical lead responsibilities during on-site demos.
• Doubled contribution margin of IS functional area during first six months in position. Provided expertise to clients in areas to include site optimization, UX testing and analytics reporting.

Confidential Project Manager

• Oversee the enterprise-wide content management IBM Websphere design and deployment, integrating business partners and suppliers platforms through open architecture applications. Responsible for resource planning for multiple projects associated to the internal and external .com development. Worked with corporate legal to develop governance policies for auditing and monitoring purposes. Implemented SEM strategy to drive high-volume traffic to .com, leveraging vendors support and oversight. Key resource for developing B2B online marketing strategy for sales for indirect and direct consumers. Provided 'best practices' recommendations for brand partners leveraging domain real estate and banner space.
• Manages processes pertaining to project management, development, QA and product support within the SLDC.
• Responsible for creating performance testing standards through various testing methodologies to include load, stress and capacity monitoring.
• Well-versed in Project Life Cycle PLC and Software Development Life Cycle SDLC engineering processes with an emphasis on change management per the ADKAR methodology.

Confidential AVP, System Integration and Outsourcing

• Held senior sales role, accountable for developing consultative sales initiatives that included the Eastern Region-US. Created marketing strategies to expand telecommunication services within the telco space for this US leader of telecommunication/IT hardware, custom software applications and call center outsourcing services. Responsible for divisional sales forecast, providing a roadmap to ensure quota attainment working in cohort with onshore/offshore resources to provide application, call center services and CRM technical support for end-users, maximizing top-line revenue growth. Interfaced with technical team as project sponsor and integration lead. Key participant in business process mapping and gap analysis between external stakeholders and business units.
• Responsible for divisional sales forecast, providing a roadmap to ensure quota attainment created distribution channels with new vendors to maximize IBM Global Services integrator partnership and increased market share by 7.4 since 2005.
• Hold full P/L responsibility for seven state region to include FL, AL, MS, GA, LA, OH and TX reducing expenditures by 16.2 .
• Clients included UBS, SunTrust Bank, Wachovia Bank, Prudential Financial Services, Goldman Sachs, Progressive Energy, ConEd, Peoples Gas, FPL, Georgia-Pacific, PriceWaterhouse Coopers, Ernest Young and Cap Gemini.