SUMMARY

• Detail - oriented Project expert with 10+ years of experience as a Scrum Master in multiple capacities, in Digital Marketing, Broadcast media, E-commerce, and Retail domains the ability to perform under strenuous environment encompassing challenging tasks. Worked in Waterfall, Scrum, Waterfall-Scrum & SAFe environments and proficient in Project Management, Product Management, Business Analysis, Agile, Successful in designing and developing complex, innovative solutions fulfilling stakeholders & organization’s needs & translated business needs into functional & technical system capabilities.
• Actively seeking more challenging and exciting projects.
• Worked in various Software Development Projects & System Development Life Cycle methodologies such as SAFe, Scrum, Waterfall-Scrum, Waterfall of XP, Kanban, RUP, Spiral, Scrum ban, Large Scale Scrum (LESS)
• Assisted and supported new members of the team in learning scrum ceremonies, SAFe, its framework and process.
• Analyzed As-Is & To-Be systems, performed GAP Analysis, SWOT Analysis, Risk Analysis, Data Analysis, Feasibility Study, Impact Analysis and Root Cause Analysis to collect requirements and to get better understanding of business needs.
• Evaluate business opportunities by conducting market research, analyzing information that has been collected, creating a business se, eliciting senior management support and funding the approvals when it is required.
• Elicited Requirements through Joint Application Development (JAD), Focus Groups, Brainstorming, Interviews/Questionnaires, Document Analysis, Reverse Engineering, Market Analysis For project ideas.
• Created high-level documents from Business Requirement Document (BRD), Functional Requirement Document (FRD), System Requirement Specification (SRS), Use Cases and Requirement Traceability Matrix (RTM).
• In depth knowledge of Project Management, Release Management, Requirement Management, Change Management, Risk Management, and Defect Management using JIRA, and MS Project.
• Responsible for gathering information to create clear, concise, and complete business and functional requirements for assigned tasks, so that every member can understand every detail requirement of the end users from this project.
• Actively participate in project phases and report status to Project Manager, including Feasibility, Requirements, Development, Quality Assurance, Root Cause Analysis, Implementation and Maintenance of the project.
• Attended and assisted in conducting User Story Writing Workshops for the stakeholders not proficient in the art. Helped in delivering Potentially Shippable Product Increment (PSPI) and collected feedback from end-users.
• Assisted Product Owner with Vertical slicing and SWAG estimation for Epics during High level grooming sessions. Assisted PO and the team in documenting and prioritizing the items for Product Backlog, Sprint Backlog.
• Assisted product owner in prioritizing epics using MoSCoW approach, vertically slicing epics to user stories with Acceptance criteria and scrum team in estimating story points using Planning Poker to prepare Product Backlog Items and assisted in improving Team Velocity using Sprint Burn-Down Chart and Product Burn-Down Chart.
• Designed use-case diagrams, process flow diagrams, activity diagrams and sequence diagrams using Balsamiq and created wireframes and low fidelity mockups to provide visual insights to business stakeholders.
• Participated in scrum ceremonies such as Sprint Planning, Sprint Review, Daily Scrum and Sprint Retrospective.
• Written User stories, help define Tasks in Scrum/Scrum ban environment, tracked issues, fact lifecycle management and created Information Radiators like Burndown/Burnup charts using JIRA.
• Facilitated Scrum Ceremonies like Daily Stand-ups, Backlog Refinement Meeting, Sprint Planning, and documented feedback in Review & PSPI Potentially Shippable Product Increment Demo, & Retrospective.
• Assisted Product Owner in Prioritizing PBIs using techniques like MoSCoW/KANO/100-point method & estimating these PBI’S by using techniques like Planning Poker, T-shirt sizing, and Relative sizing.
• Defined Epics, Features, created Use Case diagrams & used Vertical Slicing to breakdown User Stories and Tasks.
• Created Wireframes, Mockups & Dynamic Prototypes using Balsamiq, Adobe XD and Business Process diagrams and UML diagrams like Use Case, Activity, Sequence diagrams using Lucid Chart and MS Visio.
• Assisted the PO in defining the Definition of Ready (DOR) & Acceptance Criteria for Definition of Done (DOD).
• Worked with PO in reviewing the sprint Potentially Shippable Product Increment (PSPI)on/before review meeting
• Assisted Product Owner with Vertical slicing and SWAG estimation for Epics during High level grooming sessions. Assisted PO and the team in documenting and prioritizing the items for Product Backlog, Sprint Backlog.
• Adept in E-commerce Analytics, Web Analytics, and assisted marketing & development team in SEM campaign (Pay Per Click), Marketing Automation (E-mail Marketing, Landing Pages) with AWS Marketing cloud.
• Expertise in Digital Marketing with working knowledge in projects like Business Intelligence, Website Enhancement, Search Engine Optimization (SEO), Content (Enterprise, Web) Management, Keyword Research, and Predictive Analytics to discover valuable insights, boost Lead Generation by attracting more organic traffic and enhancing Customer Experience and engagement and provided reports to management.
• Created reports on data summaries, changes, and trends for use by and provides recommendations to management.
• Assisted in API testing using POSTMAN creating API documentation & defined input parameters & expected results.
• Reviewed the test plan, test cases, test scenarios and created the test cases for User Acceptance Testing (UAT)
• Substantial knowledge in agile testing best practices like Behavior Driven Development (BDD), Acceptance Test Driven Development (ATDD), Test Driven Development (TDD), Continuous integration, and Testing Automation
• Experienced in Software Testing Lifecycle - Black Box, Manual, System, Performance, Regression, Automated, Functional, Non-Functional, Smoke and Sanity Testing of applications by creating Test plan, Test Scripts, Test cases, Test Scenarios, Test reports and Requirements Traceability Matrices (RTM).
• Generated Data Visualization (Charts, Graphs, Tables, Dashboards, Trends) Reports, Data Summaries & Stories utilized by management for Portfolio Assessment, Heat Maps using Tableau & Power BI.

TECHNICAL SKILLS

SDLC Methodologies: Waterfall, SAFe, Scrum, Waterfall-Scrum Hybrid, Scrumban, XP

Business Skills: Discovery Sessions, Project Plan, Business Process Modeling, BPMN, Business Process Re-Engineering, Business Process Analysis, Process Flow Charts, JAD Sessions, Change Management, Risk Analysis, RAID, RACI, Cost-Benefit Analysis, Feasibility Study, SWOT.

CRM & ERP: AWS cloud, Service cloud, Marketing cloud.

Data Modeling: Conceptual, Logical, E-R Diagrams, Dimensional Data Modeling, Star, Snowflake schema.

Data Warehousing: EDW, Data Marts, ODS, OLTP, OLAP, Slice/Dice, Drill Down/Roll Up, Pivot.

ETL & ESB Tools: Informatica PowerCenter, AWS Glue, MuleSoft.

Databases: MySQL, Microsoft SQL Server, Oracle SQL, Snowflake.

Data Analysis, Visualizations & Reporting: Tableau, Power BI, Salesforce Einstein AI, Google Analytics

Process Modeling Tools: Lucid Charts, MS Visio, Adobe XD

Testing Tools: HP QC/ALM, Selenium Cucumber, Jenkins, Bamboo, Zephyr, POSTMAN, Swagger.

Project Management Tools: JIRA, Confluence, Slack, MS Project, MS Office Suite (MS Word, Excel, PowerPoint, Access), Outlook, SharePoint.

Web Services API: REST, XML, JSON, CSS

PROFESSIONAL EXPERIENCE

Scrum Master

Confidential, Manhattan, NY

Responsibilities:

• Observed BA using Elicitation requirements like Document analysis, One-to-one interviews, and Focus group interviews with the sales director, marketing manager, inventory manager, S.M.E.s' and other stakeholders. Facilitated the transactional Change Management activities needed to reinforce change; created training resources to promote correct product usage.
• Worked closely with various customer constituencies to identify business priorities and corresponding justification including but not limited to Positioning, Persona Management, Requirements, and Use Scenarios for current and future products by conducting market research supported by on-going visits with Subject Matter Experts, End users and other Stakeholders.
• Conducted GAP Analysis, Document Analysis, SWOT analysis and lead JAD sessions with various project stakeholders.
• Responsible for creating and onboarding project teams, integrating them into the organization and providing a clear vision of the product. A firm understanding of how to visualize workflows on scrum and set Work in Progress limit on Kanban boards.
• Facilitates communication and information exchange between external groups and the project team. also monitor project progress.
• Writing Stories focused on itemizing the scope into Epics and further break down User Stories using INVEST criteria, defining an Acceptance Criteria for the user stories developed and working on task using SMART criteria.
• Collaborated with product owner in Product Backlog Prioritization & worked with the technical team on Story Estimation also splitting the user stories chosen into Sprint Tasks & assisted in creating product backlog using DEEP criteria.
• Worked closely with the testing team to identify Test Scenarios, test plans, and tests, identify test strategies and write Scripts using JIRA, conducted, and facilitated User Acceptance Testing (UAT) for the end-users & getting signoff.
• Proposed practices like ATDD BDD Test Driven Development, Continuous Integrations Pair Programming.
• Worked closely with the Product Owner and Development team in implementing JIRA to manage various Scrum activities such as Sprint Planning, Issue Tracking, and Impediment Management to safeguard the team for performing better.
• Assisted Product Owner in capturing requirements in the form of User Stories, defining the Acceptance Criteria & Definition of Done (DoD) and Prioritizing (MoSCoW) PBIs in product backlog and monitor the workflows in the JIRA.
• Created UML diagrams using Lucid Charts to represent interactions between systems and created Activity Diagrams to help the developers understand the flow of processes in Einstein for Next Best Action.
• Collaborated with marketing team to analyze and optimize content creation by identifying keywords for customers.
• Worked with Tableau to analyze and prepare reports, dashboards for the marketing team to analyze the content uploaded.
• Identified data for analytics and recommended KPIs to address information and worked on all the reports generated gave insights for improving the application improvement and creating strategies for user engagement.
• Assisted new members of team in learning scrum ceremonies, created training manuals, videos, knowledge transfers. Created Reporting Requirement Specification and providing business insights to analytical problem with data processing.
• Managed changes and Feedbacks from clients in Review meetings and System Demos collaborating with Product Management, involved in change assessment, and identifying risks involved in change. Handled the changes effectively.
• Assisted in creating test cases and facilitated UAT for business users and documented the results, defects, and feedback.
• Collaborated with QA team to reviewed Test Cases, Test scenarios and participated in other functional testing by facilitating & review Smoke Testing, Regression Testing, System Testing, Sanity Testing, Validation Testing, Alpha, and Beta Testing.
• Visualized the data using Static Reports, Dashboards, Heat Maps, and other dynamic real-time reports from the tableau.

Environment: SAFe, AWS Service, & Marketing Cloud, Google Analytics, JIRA, AWS, Lucid charts, Tableau, MS Office. Mixpanel, Slack, Adobe creative suits.

Scrum Master

Confidential, Salt Lake City, UT

Responsibilities:

• Observed BA using Elicitation requirements like Document analysis, One-to-one interviews, and Focus group interviews with the sales director, marketing manager, inventory manager, S.M.E.s' and other stakeholders. Facilitated the transactional Change Management activities needed to reinforce change; created training resources to promote correct product usage.
• Worked closely with various customer constituencies to identify business priorities and corresponding justification including but not limited to Positioning, Persona Management, Requirements, and Use Scenarios for current and future products by conducting market research supported by on-going visits with Subject Matter Experts, End users and other Stakeholders.
• Conducted GAP Analysis, Document Analysis, SWOT analysis and lead JAD sessions with various project stakeholders.
• Responsible for creating and onboarding project teams, integrating them into the organization and providing a clear vision of the product. A firm understanding of how to visualize workflows on scrum and set Work in Progress limit on Kanban boards.
• Facilitates communication and information exchange between external groups and the project team. and monitor project progress
• Writing story focused on itemizing the scope into Epics & further break down User Stories using INVEST criteria, defining an Acceptance Criteria for the user stories developed & working on tasks using SMART criteria.
• Collaborated with product owner in Product Backlog Prioritization & worked with the technical team on Story Estimation as well as splitting the user stories chosen into Sprint Tasks &assisted in creating product backlog using DEEP criteria.
• Worked closely with the testing team to identify Test Scenarios, test plan, test cases, identify test strategies & write Scripts using Zephyr & JIRA, conducted, facilitated User Acceptance Testing (UAT) for the end-users and getting signoff.
• Proposed practices like ATDD BDD Test Driven Development, Continuous Integrations Pair Programming.
• Worked closely with the Product Owner and Development team in implementing JIRA to manage various Scrum activities such as Sprint Planning, Issue Tracking, and Impediment Management to safeguard the team for performing better.
• Assisted Product Owner in capturing requirements in the form of User Stories, defining the Acceptance Criteria & Definition of Done (DoD) and Prioritizing (MoSCoW) PBIs in product backlog and monitor the workflows in the JIRA.
• Created UML diagrams using Lucid Charts to represent interactions between systems & created Activity Diagrams to help the developers understand the flow of processes in Einstein for Next Best Action. Understood the process flow diagrams.
• Collaborated with marketing team to analyze and optimize content creation by identifying keywords for customers.
• Worked with Tableau to analyze and prepare reports, dashboards for the marketing team to analyze the content uploaded.
• Identified data for analytics & recommended KPI’s (delivery time improvement, prod availability for in-store vs distribution center, product demand, brand loyalty, customer experience, customer issues) to address information needs pertaining to the inventory in-store & online order fulfillment. All the reports generated gave insights for improving the outreach required.
• Assisted new members of team in learning scrum ceremonies, created training manuals, videos, knowledge transfers. Created Reporting Requirement Specification and providing business insights to analytical problem with data processing.
• Managed changes and Feedbacks from clients in Review meetings and System Demos collaborating with Product Management, involved in change assessment, and identifying risks involved in change. Handled the changes effectively.
• Assisted in creating test cases and facilitated UAT for business users and documented the results, defects, and feedback.
• Collaborated with QA team to review Test Cases, Test scenarios and participated in another functional testing by facilitating & review Smoke Testing, Regression Testing, System Testing, Sanity Testing, Validation Testing, Alpha, and Beta Testing.
• Visualized the data using Static Reports, Dashboards, Heat Maps, and other dynamic real-time reports from the tableau.

Scrum Master

Confidential, Seattle, WA

Responsibilities:

• Organized meetings with marketing leads, sales leads, and executives to discuss program specifications, and process models. Exceptional ability to visualize and develop fully integrated solutions by assessing current situations, customer’s needs, market conditions, & business issues from people, process, environment & technology perspectives.
• Gathered Requirements from the client by using elicitation techniques like interviewing, Questionnaires, document analysis, Joint Application Development (JAD). Performed the Gap Analysis to define the current and future business requirements for the new functionalities by analyzing As-Is/To-Be states, along with other analysis like Risk Analysis and SWOT Analysis
• Utilized the Guidelines &Artifacts of the Agile-Scrum to develop a detailed implementation & development.
• Created high, low fidelity Mock-up Screens and Wireframes using Balsamiq for an overview of GUI and prepared UML Diagrams such as Sequence, Activity and Use Case Diagrams using MS Visio for analyzing the workflow model
• Involved in scrum ceremonies (Backlog Grooming, Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospective), helped the Product owner in finalizing the Minimum viable product (MVP) and maintaining the Product Backlog and the Sprint Backlog by assisting the Product Owner and team with doubts in prioritization and estimation of PBI’s with Acceptance Criteria
• Created and maintained JIRA spaces to add any impediments and tagged the point of contact. Assisted the Scrum Master to maintain the Sprint/ Release Burn-up and Burn-Down charts, and velocity chart
• Created the templates for emails and the content to be added in the email along with the segmented lists of email user who are categorized into loyal customers using Email builder, Content Management on AWS Marketing Cloud
• Extracted required data from EDW to Temp DB by writing complex SQL queries such as Aggregators, Joins, Triggers, Sub Queries and Stored Procedure using MS SQL Server Management Studio to categorize customers into loyal customers
• Assisted in Implementing and Customizing Salesforce customer relationship management (CRM) for Marketing, Sales, Service and Content Management for effective customer retention and service delivery process
• Created business process model, traceability matrix, and quality management techniques to assist the team
• Collaborated with the QA team to write Test Plans, Test Cases and Test scenarios and performed UAT and actively participated in another functional testing by facilitating and aiding the Quality Assurance teams
• Performed API testing using Postman to check if the data returned is in JSON/XML format and Swagger for API documentation
• Visualized the data by creating Static reports, Interactive MOLAP, Dashboards, Geo Heat Maps, Tree Maps, and other dynamic real-time reports by using Tableau Data Visualization tool

Environment: Distributed Scrum, Jira, Confluence, Zephyr, MS Visio, Balsamiq, Swagger, Azure SQL database, Azure Data Factory, Data Bricks, Azure SQL Datawarehouse, Power BI.

Scrum Master/Business analyst

Confidential

Responsibilities:

• Gathered functional and non-functional requirements associated with website enhancement, customer trends, market insights from key stakeholders through interviews, document analysis and JAD sessions.
• Analyzed the existing system by understanding point-of-sale (Pos) system on Test Environment to perform As-is/To-be analysis and performed GAP analysis to generate the business requirements from the clients
• Broke down epics into user stories based on the INVEST criteria in the “As a (user) I Want (a feature) So That (I can perform a certain action)” format and managed them in JIRA.
• Assisted in prioritizing the user stories in the product backlog and consequently worked with the team in estimating and breaking them into tasks to assign them to different releases.
• Worked closely with Sales & Marketing team to design and implement strategies to improve lead time on product lines
• Attended scrum meetings facilitated by the scrum master and assisted product owner with product backlog grooming.
• Designed Wireframes and Mockup-screens using Balsamiq and created UML diagrams like Use case, activity and sequence diagrams using MS Visio to display an interactive layout of the UI/UX of coupons/reward portal and POS.
• Assisted the design team in designing page layouts, tabs, used validation rules and relationship for creating custom objects and application like business process, camping metrics, custom cases, etc.
• Assisted the QA team in API testing using POSTMAN and documented APIs in the API specification document
• Prepared test data from user stories, documented and executed those test cases in JIRA and coordinated with the business partners in conducting the User Acceptance Testing (UAT) to get the feedback from the end client
• Assisted in customer portal account access migration, financial transaction migration & setting up production environment.
• Developed Reports, Dashboards using Power BI tool which helped in analyzing the current market, customer performance and in improving the omni-channel experience and rewards program

Environment: Scrum, JIRA, Oracle ERP, AWS, MS Visio, MS Office, MySQL, Postman, Adobe Analytics, Power BI, Balsamiq, Confluence

Business Analyst

Confidential

Responsibilities:

• Interviewed clients, SMEs & business users to understand their Business & Functional Requirements, gathering their future needs & transforming them to Functional Specifications.
• Converted high level Epics into User Stories using the INVEST strategy.
• Conducted one-to-one meetings & web-Conferences as well as JAD sessions with different stakeholders; analyzed & came up with suggestions providing consistent process for the communication & resolution.
• Performed GAP Analysis between the "As-Is" model of the legacy system & the "To-Be" model to identify the gaps.
• Assisted PO in writing acceptance criteria, Definition of Done and prioritizing PBI’s based on Business Value, time, and risk, and assisted in Backlog Grooming to determine the Minimum Viable Product (MVP).
• Assisted design team to express UI component design & navigation by visual prototypes using Balsamiq.
• Assisted Scrum Master in velocity/capacity calculation and conducting Knowledge Transfers sessions.
• Prepared & maintained Requirements Traceability Matrix to keep a trace of all the requirements.
• Involved in unit, functional, regression & system Testing by acting as a liaison between developers, testers, and business stakeholders. Performed User Acceptance Testing (UAT) and recorded bugs using JIRA.

Environment: Waterfall-Scrum, Oracle SQL Server, MS Visio, JIRA, Tableau.

Business Analyst

Confidential

Responsibilities:

• Interviewed clients, SMEs & business users to understand their Business & Functional Requirements, gathering their future needs & transforming them to Functional Specifications.
• Converted high level Epics into User Stories using the INVEST strategy.
• Conducted one-to-one meetings & web-Conferences as well as JAD sessions with different stakeholders; analyzed & came up with suggestions providing consistent process for the communication & resolution.
• Performed GAP Analysis between the "As-Is" model of the legacy system & the "To-Be" model to identify the gaps.
• Assisted PO in writing acceptance criteria, Definition of Done and prioritizing PBI’s based on Business Value, time, and risk, and assisted in Backlog Grooming to determine the Minimum Viable Product (MVP).
• Assisted design team to express UI component design & navigation by visual prototypes using Balsamiq.
• Assisted Scrum Master in velocity/capacity calculation and conducting Knowledge Transfers sessions.
• Prepared & maintained Requirements Traceability Matrix to keep a trace of all the requirements.
• Involved in unit, functional, regression & system Testing by acting as a liaison between developers, testers, and business stakeholders. Performed User Acceptance Testing (UAT) and recorded bugs using JIRA.

Environment: Waterfall-Scrum, Oracle SQL Server, MS Visio, JIRA, Tableau.

Business Analyst

Confidential

Responsibilities:

• Gathered technical requirements from the business analyst, analyzed and wrote the design documents correspondingly.
• Performed data profiling and data quality check for data in the source systems and implemented minute enhancements.
• Utilized historical data sets and planned product changes to model and forecast business trends
• Responsible for tracking and reporting on department initiatives and status reports
• Log information into the Tableau business intelligence and analytics database of the organization
• Utilize the Tableau analytics database to carry out statistical analysis and ad hoc reporting as required
• Provide support with technical writing and editing as required
• Develop analytics to identify trend lines across several data sources within the organization
• Created SQL scripts and stored procedures to create, update, delete, append, join tables, create databases and queried metadata for tables and data normalization, create bridge tables, indexes, and design cubes for analysis and reporting.

Environment: Waterfall, MS Access, MS Excel, MS Outlook, SharePoint, Tableau, MS SQL Server