An experienced, multilingual, hands-on product manager with 12 years of expertise in systems management, application performance monitoring and analytics, on-line behavioral profiling and market segmentation, and business service management segments. Experience includes product-line business strategy creation, product requirements specifications, competitive analysis, solution design, market research, product launch activities, as well serving as a bridge between customers, marketing sales organizations, and engineering. Solid communication skills and team leadership abilities. Completed Practical Product Management and Requirements That Work course work from Pragmatic Marketing.

Confidential

LEAD PRODUCT MANAGER

• Responsible for Confidential Cloud Monitoring solution, Confidential Event Management and Confidential Impact Management product lines. Identify, formulate and prioritize product requirements reaching consensus among multiple stakeholders. Serve as product evangelist before industry customers, partners, and analysts. Responsible for defining and driving product management activities for the successful launch and sustained marketing of Confidential products.
• Successfully launched 20 releases of the company's flagship product.
• Defined ProactiveNet Analytics product strategy acquired by Confidential based on trends, market opportunities, customer needs and competitive analysis
• Lead integration of ProactiveNet performance analytics with all Confidential performance and event monitoring solutions.
• Perform on-going financial analysis of product profitability that impacts product future strategy
• Defined product roadmap through continuous work with customers and on-going competitive research
• Developed migration mapping of complex licensing schema for ProactiveNet customers to adhere to BMC standard
• Lead beta programs and internal user reviews for all major product releases to validate key product enhancements and solicit early actionable feedback.
• Managed development partners' relationships, roadmaps, and served as a liaison between BMC customers and 3rd party development and integrations partners.

Confidential

SR. PRODUCT MARKETING MANAGER

• A hybrid role, combining both product management and product marketing responsibilities for a complete line of functional and regression testing solutions, comprised of four products WinRunner, QuickTest Professional, Astra QuickTest, and XRunner . Functioned as an active member of product marketing team that grew testing revenue and market share in a down economy by 20 .
• Collaborated with software development team to collect and prioritize requirements, personally leading product management efforts on 9 product releases across four products.
• Co-managed release cycle activities, working closely with R D, customer support, and QA to ensure that product release is on track for forecasted timelines, while its quality and documentation is not compromised.
• Developed strategic relationships with key customers, thereby creating 20 references over the last 12 months, leveraged in enterprise-size deals, contributing to a growing and dominant, 36 market share
• Assumed a leading role in managing beta programs for major product releases proactively obtained frequent customer feedback and timely assistance from R D and QA resulting in a significant quality improvement and validation of pre-released software on a wide range of platforms and environments.
• Repositioned QuickTest Professional as a new functional testing tool of choice to worldwide sales force and existing user base, which resulted in sales increase by 271 over 2-year period.
• Drove outbound marketing activities for functional testing solutions, including but not limited to creating marketing collateral, case studies, success stories, press release quotes, trade show presentations, and webinars, resulting in increased market awareness, culminating in two products being nominated for Confidential Magazine's Testing Tool of the Year Award.

Confidential

SR. PRODUCT MANAGER

• Led Personify product management team to create an Confidential enterprise-level platform for on-line behavioral profiling, segmentation, analytics, and targeting for personalization.
• Directly contributed to the success of the product by working with Product Marketing, Sales, and Client Services teams in gathering and defining client requirements, determining product direction and features.
• Initiated and led corporate readiness program to prepare to support new product on technical, consulting, marketing, pre-sales, and sales levels.
• Developed and managed strong working relationships with OEM and System Integration partners.
• Produced technical and marketing documentations to communicate the vision, functionality, and architecture of the product.

Confidential

SR. CONSULTANT

• Specialization areas are E-CRM, product management, on-line e-business strategy and IT Management strategy.

• Wrote Marketing/Product Requirements documentation based on requirements gathered from customers, Client Services, and Integration Partners. .
• Teamed up with Engineering and Product Management to drive technical decisions i.e. platform support, database support, hosting architecture, etc. .
• Assisted in managing the deployment of a new product within the Client Services group. Tasks included creating and managing the project schedule as well as being the liaison between Product Management, Engineering, and Client Services to address any implementation issues.
• Reviewed and reconciled product marketing requirements, design specifications, and requirements.