Career Profile

Project Management Professional PMI certified PMP experienced in quickly understanding complex project objectives, generating project scope documentation, building stakeholder consensus to delivery approach. Collaboratively manages global team resources to deliver project objectives. Able to mitigate and resolve issues, re-establish project momentum throughout all stakeholder tiers including end users, technicians, engineers, subject matter experts as well as management in both business and/or operations. Relies on extensive legacy technical background to quickly assimilate new information technologies within project scope, and organizational culture to build rapport needed to deliver successfully on projects.Acts as the calming influence in resource matrix of objectives, cultural differences, vague and politically charged cross-functional activities. Applies Common Sense Project Management Principles to engender cooperative and collaborative efforts, deliver business strategic objectives and fill the end customer needs.

Core Competencies

Specialties

Strategic Planning Global Integration Projects Collaborative Management Virtual/Remote Project Teams User Acceptance Testing UAT Issue Problem Solution Cross-Functional Teams Process Design/Redesign Risk Change Management IS IT Infrastructure Build-out Data Center Move/Consolidation Infrastructure Upgrade/Optimization Web Development End User Migrations Network Provisioning Ops Relationship Capital Management Scripted Application Packaging

Pharmaceutical Healthcare Experience

• Analytics: IMS and NDC, Sales Force Automation, Electronic Health or Medical Records, Quality Control Processes, Product Sampling and Accountability, New Product Launches, Medical Education Events, working with Doctors and Healthcare Administrators.
• Extensive knowledge of system validation GCP, HIPAA, HIPAA 5010, HITECH, ARRA, EMR/HER Meaningful Use , 21 CFR Part 11, CSV models
• Sales and Marketing CRM projects involving NDC and IMS Xponent, DDD and PlanTrak data, creation of a single customer master across business lines, supply chain and drug supply, Siebel implementation, PeopleSoft implementation, patient randomization IVRS systems, infrastructure optimization and strategy.
• Electronic Medical Records and Electronic Health Records project experience.
• Meaningful Use stages and HITECH Act

Professional Experience

Confidential

Project Manager and Design Architect

• Leader of sales and delivery process for a portfolio of large CRM projects
• RFP response, preparing proposals and leader of pursuit team project bidding process.
• Assisted in interviewing and hiring new project candidates to build the practice.
• Provided management and mentorship of both internal and project resources.
• Engagement management of portfolio of CRM projects with P L responsibility of 16M

Confidential

- CRM Project Delivery Manager

• Driver of requirements process through workshops and framework sessions.
• Drove assessment process to gather high level requirements for Siebel Implementation.
• Managed business analysis team to create and deliver functional specifications.
• Managed technical team to create and deliver technical specifications.
• Drafted timelines, risk plan, project charter, communication plan, and escalation protocol.
• Built out detailed project plan with resource allocation and work breakdown structure.

Confidential

- Sales and Marketing Delivery Manager

• Ownership of launch schedules for eCommerce SEO and interactive marketing.
• Management of team for production of interactive SEO marketing content, catalog, emails, promotions, eCommerce and creative assets.
• Coordination of sales and marketing efforts between internal groups
• Gathering of consensus on creative treatment for interactive marketing initiatives.
• Redesign of group processes and technologies to support sales efforts
• Maintenance of the process for feedback, proofing, corrections, signoff, and launch.
• Coordination of marketing checklists, quality assurance, and deployment.
• Feasibility planning and management for new campaigns and capabilities.

Confidential

- CRM Strategy Pre-Sales Needs Assessment Manager

• Assisted in the pre-sales process and RFP creation
• Drove assessment process to gather high level requirements for Siebel Implementation
• Managed business analysis team to create and deliver functional specifications.
• Managed workshops for challenged based requirements confirmation workshops.
• Acted as client facing liaison for early phase project communications
• Upon sale of project to client, managed hand off to permanent project resources

Confidential

Sales and Delivery Manager

Responsible for pre sales efforts and delivery of complex LifeScience information technology projects. Management of blended teams with on-shore and off-shore project resources. Directly contributed to 4M in new revenue in 2009. 11 Direct Reports.

Confidential

CRM Strategy Project Manager

• Drove creation and maintenance of new studies in Siebel CTMS system
• Provision of user access to defined data sets for client's internal and external parties.
• Designed mappings and managed data load from external sources into new CTMS
• Regulated conformance of data load sets into NCDS format manage blinding and Managed design and use blinding and unblinding data process in system in open trials
• Validated newly created/changed studies, study templates, conforming table lists, user groups, and meta data from GPS II
• Evaluated requests for updates to security design specification, template/object design specification and classification design specification

Confidential

• Responsible for Search Engine Optimization SEO and paid search engine marketing, as well as web 2.0 and Blog traffic generation.
• Responsible for Marketing environment, technical architecture development and testing, software product selection and recommendation Aweber, Infusion, Constant Contact, Siebel, pay-per-click, online video, social media, affiliate marketing, free report and widget lead generation and more .
• Campaign development and continuous optimization based on campaign performance and ROI using detailed metrics. Developed closed loop marketing strategies with landing pages with proven sales copy, auto responders, and segmented campaign workflow to deliver the right campaign to the right customer at the right time to optimize sales and analytics.
• Automated multistep campaigns that up sell, cross sell and have higher back end sales with higher conversion rates.
• Use of viral elements, tell a friend, purple cow, and self promoting strategies that grow a campaign exponentially. Responsible for design, development, testing and analysis of campaign metrics via web based analytics dashboards and data mining.
• EDI integration with Siebel 7.8 system for tracking of sales and drug distribution.

Confidential

CRM Sales Analytics/Data Warehouse Delivery Manager

• Sales Analytics Data Warehouse Management and Business Intelligence with OBIEE with integration of IMS data.
• Worked with end users to determine reporting needs including dimensions of data required.
• Managed relationship between Cytyc and outside development vendors.
• Worked in Siebel 7.8 and Siebel Answers to create elaborate reports with drill down capability.
• Monitored project status and drafted technical reports and adhoc queries. Created reporting interfaces using Siebel Dashboards.
• Worked with end users to design new star schemas for new subject areas in Siebel Analytics.
• Worked with Cognos ReportNet to provide additional reporting outside of the Siebel Analytics capabilities.

Confidential

CRM Enterprise Data Warehouse EDW Roadmap

• Conducted interviews of the functional and technical areas to compile an as is mapping of the data gathering and reporting environment and process as exists today
• Mapped out key business questions, data subject areas, high level system interfaces and sources, analytical outputs, information needs and outside purchased data sources
• Executed group workshops for each functional group to perform gap analysis of overlap and interdependencies of data needs across the enterprise at the local and global level
• Designed, developed and tested the Architecture for a high level approach to building the new Enterprise Data Warehouse EDW and integration with Siebel System

Confidential

Sales Territory Alignment for CRM System

• Sales territory alignment for new oncology drug launch.
• Utilized IMS data and Sales Analytics tools for existing products to establish existing prescriber relationships to be leveraged pre product launch for product education.
• Mapped data feed from existing Siebel 7.5 production system
• Set up of regions and territories in AlignPlus mapping software to plot RBD and REP homes and prescriber locations for calculating drive times and new rep hiring needs.
• Set up overlay of category information to identify 10-3 and 0-1-2 indexed prescribers.
• Use of reach and frequency data for territory design.

Confidential

CRM Senior Strategy Manager

• Utilized IMS market share, reach and frequency data for Siebel Sales Analytics.
• Oversaw Data Warehouse design, development, and enhancement.
• Designed custom sales dashboards for increasing sales and market share.
• Worked in sales operations management in the areas of product launches and bringing NDA's to market using industry best practices.
• Setting up SOPs and BOPs for drug sampling and accountability.
• Project Management, budget management and Project Delivery of Siebel software projects.

Confidential

Consultant

• Responsible for multiple Life Sciences information technology projects.
• Assisted in sales and delivery of both large and small projects.

Confidential

Telerandomization and Siebel eClinical Systems Consultant

• Performed Sales Analytics for trends and consumption clinical trials. Managed Data Warehouse, customer and vendor relations with focus on the design and integration of a Telerand system ClinPhone, Quintiles and Pharma Net for a large number of high volume protocol teams.
• Worked with protocol administration group to assemble functional specs for future releases. Designed protocol set up worksheets and questionnaires for input to system.
• Facilitated workshops to redesign
• Order processing and packaging operations.
• Managed development team to set up IVR and web interfaces to ClinPhone system.

Confidential

Project Lead for CRM Customer Master Design

• Designed, developed and tested high level Architecture for Sales Analytics platform and Data Warehouse to use Web Methods, Informatica and Power Play.
• Designed assessment framework for discovery period of current customer master.
• Drove Customer Master interview process across all of the J J operating companies. Coordinated high level participation in the assessment
• process at the CXO level.
• Designed high level flexible architecture model for new Customer Master system to receive all new customer information from all systems, scrub that data and redistribute the data to the other systems that subscribe to that type of a customer profile.
• Pulled Business requirements for CRM vision shift from product specific to customer specific. This step was required to revolutionize the way J J views its view and use of the customer for unified sales strategy across companies.

Confidential

Clinical Trial Management System With Business Analytics

• Worked as a Siebel 7 eClinical business analyst and solution design expert.
• Designed system to perform and execute Sales Analytics and data quality control.
• Designed high level requirements frameworks for clinical trials system.
• Ran Use case and Project framework workshops sessions.
• Wrote baseline use cases for use in requirements workshops with CSA's. Created Functional Requirements document and Siebel eClinical Roadmap.
• Wrote detailed Functional Specifications from Requirements Workshop output.
• Created detailed Technical Design Document for use by development team.
• Designed automated balanced model for CSA, Protocol, and Site assignments.
• Developed test plans to be used in testing phase.

Confidential

Drug Sample Accountability CRM System Project Manager

• Designed process to bring samples management into Siebel.
• Designed Data Warehouse infrastructure and OLAP needs.
• Built architecture roadmap for sampling Data Warehouse.
• Assessed present IMS data use to evaluate future IMS data needs.
• Wrote business case for new BI system with ROI metrics Performed solution validation against SOP's and BOP's.
• Created CRM Blueprint and Roadmap for future use.
• Ran Use case and Project framework workshops sessions.
• Performed audit of current state of Siebel use environment including PDMA and HIPAA

Senior CRM Strategy Consultant

• Provided consulting services to Pharmaceutical, Bio Tech, and Medical Device Companies.
• Roles included Project Management, Vendor Management, Business Analyst, Architect.

Sales Operations Strategy and Liaison Manager For CRM Project

• Responsible for New Sales Force and New Product Launch oversaw Sales Force Automation and CC business operating procedures and standard operating procedures.
• Oversaw inventory control, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and performance.
• Performed audit of market entry strategy to make sure execution was on schedule. Assisted in sample management process to incorporate a blended approach of resources.
• Developed procedures for PDMA and 21 CFR Part 11 compliance. Worked with IMS to acquire essential prescription data used for sales targeting.
• Worked with NDC to design sales territories for the US market.
• Drove business requirements for IMS Xplorer.web data warehouse asp. Evaluated vendors for sample management, logistics, handheld, PDMA compliance.
• Worked with product launch group on NDA preparation

Project Manager and Design Architect

• Responsible for design, development, testing, and roll out.
• Oversaw and managed a team of 14 people, blended team. Siebel Analytics nQuire, Informatica, Cognos Power Play .
• Heavy use of syndicated data and heavy initial data loads.
• Migration of Cornet Dendrite data.
• Assisted customer with prioritization of detailed functional requirements into multiple phases

Sales Force Automation and CTMS Siebel Business Analytics Manager

• Project Manager for Siebel2000 ePharma and eClinical Implementation.
• Set up phase, with initial SOW, controls, communications plan, project plan, risk plan, clinical trial SOPs and PPG's for audit protection.
• Project design phase, Functional Specs, Technical Design doc.
• Development phase, prototyping, controls, conference room pilot.
• Responsible for project budgeting, managing, reporting, quality control, and vendor management.
• Data Warehouse design, development, and testing for call reporting, reach and frequency, Nrx and Trx, etc.
• Set up of sites, protocols and CSA's in the eClinical system.
• Designed automated batch process for assignment of CSA's to multiple sites.
• Oversaw SFA: inventory control, sales processing, and tracking of customer interactions, analyzing sales forecasts and performance.

Senior CRM Strategy and Project Manager

• Provided Customer Relations Management for Sales and delivery of many large projects.
• RFP response, preparing proposals and leader of pursuit team through project bidding process.
• Assisted in interviewing and hiring new practice candidates to build the practice.
• Provided Management and mentorship of both internal and project resources.
• Pre sales engineer and presenter for new business presentation

Siebel CRM Field Force Handheld Sampling Solution Architect

• Designed and setup infrastructure of Siebel ePharma Mobile Client and ePharma Handheld.
• Oversaw inventory control, sales processing, tracking of customer interactions, sales forecasts and performance.
• Drafted technical specs for the use of Siebel ePharma Handheld for Windows Handheld PC2000 on the HP Jornada 720 device for use both synchronizing with laptop, used in a wireless real-time mode with the Siebel Server.
• Performed Architecture Activities: Capacity Planning, Development standards, Install instructions. Assisted in the design and development of custom connectors to legacy systems.
• Designed and setup various EAI interfaces to systems outside of Siebel.

• Responsible for the purchase of products for the purpose of building a Data Warehouse Structure. Siebel 99 Oracle Capacity Planning and Infrastructure Analysis.
• Technical Project Planning and resource allocation for Siebel 99 Pharma Project Setup of Siebel 99 Gateway and Enterprise Server Architecture, Gap Analysis of existing Pharma business processes vs. Siebel 99 Pharma Technical Project Lead and Siebel 99 System Architect

Professional Endorsements

Ed's considerable talents were very much in evidence on a project that he and I collaborated on for J J, including his deep knowledge of Customer Relationship Management CRM data architectures, requirements gathering methodologies, and presenting and writing skills He has a great ability to balance the open-mindedness and improvisational nature of true strategic CRM requirements gathering with the pragmatic need to structure and guide work sessions in order to meet real-world time and budget constraints. A rare gift

- Jim Stagnito, Engagement Manager, Alliance Consulting

I had the great experience of working with Ed while at Yamanouchi Pharma America. Ed did an excellent job of leading the project team to create a new Sales Force and Marketing Automation system. Ed is a true professional who is very knowledgeable and facilitates an effective team effort.

- Ed Cunha, Sales Director, Yamanouchi Pharma

Ed was invaluable in supporting the launch of Yamanouchi's Marketing and Sales business in the United States. His sales and marketing business as well as IT systems expertise and knowledge of business operations proved to be very valuable as our small organization came together and began to build the business.

- Glenn Ward, CIO, Astellas

Ed was an outstanding project manager. I learned a lot from him about managing client needs and project excellence. He is a subject matter expert for Marketing CRM in the Life Science industry.

- Deeptesh Chandra, Senior Manager, KPMG Consulting

I worked with Ed during our consulting tenure using PeopleSoft. Ed was and still is a great leader, project manager, business developer, and negotiator. Ed had a reputation as the go-to person for complex issues. He possesses excellent analytical and strategic thinking skills which have allowed him to excel in his career.

- Helo Mustafa, Project Manager, PeopleSoft

Public Speaking

• Keynote - Center For Business Intelligence CBI - Business Intelligence Forum
• Chair - Center For Business Intelligence CBI - Pharma Sample Optimization Seminar
• Keynote - Siebel Sales Summit - CRM for Life Sciences
• Speaker - Siebel User Group The Future of Data Collection and With Handheld Technology
• Speaker - Cap Gemini CRM World The Future of CRM in The Pharmaceutical Industry

Professional Skills

• Bachelor of Science, Geography at Westfield State University
• Master of Arts, Internet Marketing and Content Delivery Full Sail University

Certifications

• Siebel Certified Business Analyst 7.5
• Siebel Technical Analyst 7.5
• Siebel Technical Analyst 2000
• PeopleSoft Certified 7
• Microsoft Visual Basic
• PMI Certified Project Manager

Technical Skills

• Architectures: Client Server, Distributed Systems, Thin Client, Terminal
• Business Systems: ERP, CRM, CTMS, EMR/HER, POS, BI, ETL, data migration
• Databases: Oracle, SQL Server, Access, DB2 Universal, MySQL
• GUIs/Reporting Tools/CASE Tools: Visual Basic, PowerBuilder, Siebel Tools, People Code, Siebel Answers, OBIEE, ASP.Net, MySQL, PHP, Java, XML, OOM, Software, Web Design, Application Development, Analytical Tools Hardware: HPUX, SUN, Dell, Apple
• Languages: Classic ASP, Webspeed 4GL, Cold Fusion, SQL Server Database, MS Access, Progress Database, JavaScript, VBScript, HTML, Perl, Java Applet, C, C , Pascal, Basic, Fortran, Micro Assembler Programming.
• Methodologies: PMI, Structured Design, Dimensional Modeling, Object Oriented Design, Star Schema, RAD, JAD, Agile
• Operating Systems: Windows XP, 2000, NT, 3.1 , Mac OSX, OS2, UNIX, Linux, System Environment Experience: OS/Network: Windows NT/XP/2003, Digital UNIX, Mac OS 6.0-8.0 , Vax OS Novell IntraNetWare 4.11 Warehousing Tools: Cognos PowerPlay and Impromptu, Business Objects, nQuire, Brio, OLAP Design, Informatica
• Internet Marketing Tools: MS CMS, SharePoint, ASP.NET Web Matrix, Visual Studio 6.0,.NET2003 , FrontPage, Webspeed, PowerPoint, Cold Fusion Studio, PhotoShop,