Product Management Consultant Resume
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Burlingame, CA
SUMMARY
- Agile team leader with deep expertise in building software - based offerings and commerce interfaces for B2C subscription services.
- Data-driven problem solver with proven record of launching innovative features and managing programs to grow and retain audiences.
TECHNICAL SKILLS
LANGUAGES: Full business fluency in Japanese and Spanish
SOFTWARE ABILITIES: JIRA, Confluence, CA Agile Central, QlikView, Adobe Analytics
CERTIFICATIONS: Certified Scrum Product Owner (CSPO); Professional Scrum Master (PSM-I)
PROFESSIONAL EXPERIENCE
Confidential, Burlingame, CA
Product Management Consultant
Responsibilities:
- Leading concept validation, competitive assessment, and demographic research to determine addressable market opportunity for stealth startup in food delivery space.
- Advising marketing group of leisure travel company on deployment of agile processes to increase throughput and reduce cycle time for web development and content management.
- Conducting prospect meetings and creating detailed project proposals.
Confidential, Mountain View, CA
Director of Product Management, Global Retention / CRM
Responsibilities:
- Introduced mid-range release planning process to provide improved management and stakeholder visibility into feasibility of product release dates and bandwidth constraints.
- Led buildout for consumer identity protection feature, including landing pages, transactional and commercial emails, and in-product messaging.
- Drove partner API integration and front-end launch of agent chat feature on commerce store landing pages. Chat feature led to 6% uptick in renewals.
- Managed roadmap for renewal/upgrade funnel optimization (A/B) tests, prioritizing high-ticket testing wins in upcoming site and app updates.
- Implemented gift-with-renewal loyalty program with streaming media provider and gift card vendor, leading integration of partner APIs and microsites. Increased retention 5%.
Confidential, San Francisco, CA
Group Product Manager
Responsibilities:
- Developed product roadmap and led implementation for Confidential Connected portal with new store featuring ink subscription and native apps, enlisting 1M+ subscribers in year 1.
- Released 4 additional subscription services within one year of initial portal launch. Lifetime value (CLV) was over 40% higher for subscribers than non-subscribers.
- Built product triggers for CRM email templates, leading integrations with marketing automation and business intelligence teams.
- Managed redesign of purchase flow for European markets to include local payment methods (direct debit, SEPA recurring payments, etc.), increasing signups 7%.
- Led implementation for localization, global navigation, social marketing, mobile interfaces and single sign-on with other Confidential web properties including Snapfish.
Confidential, Los Angeles, CA
Senior Director, Product Management
Responsibilities:
- Led cross-functional product development for NetZero/Juno access services and add-on products.
- Conducted opportunity assessment, road mapping and project prioritization.
- Drove billing and payments initiatives, spearheading re-pricing and new method of payment launches that created $3MM in incremental revenue.
- Managed migration of email communications from in-house system to external solution.
- As product team delegate to executive-sponsored Billing Ops team, led messaging efforts for rollout of 2 alternate payment methods, increasing revenue 11%.
- Developed and executed online messaging strategy for company’s first broadband offering.
- New product increased revenue 10% revenue and reduced churn 22%.
- Re-launched customer lifecycle email program to convert free users to paid product suite.
- Paid offerings achieved 19% attach rate in year 1.
- Spearheaded launch of US’s fastest accelerated access service.
- Coordinated broadcast, PR, sweepstakes, and retail tie-ins, beating revenue records for company.
- Defined go-to-market strategy and managed launch of new add-on product suite.
Confidential, Pasadena, CA
Product Manager, Web Hosting
Responsibilities:
- Managed $6M P&L for B2B website hosting and domain registration services.
- Led migration of hosting store to Confidential commerce portal, increasing signups 11%.
- Launched company’s first B2C hosting product, web space for user-generated content.