Product Marketing Resume
Sanford, FL
Profile
I am a versatilesales and marketing professional with a vital technical skillset. I thrive to implement innovation and creativity combining my sales and marketing experience with an invaluable understanding of the technologies that have definied business in the modern era. I bring a unique and versatile set of knowledge which helps organizations attain optimal efficiency and stay competitive in respective fields.Passion and determination are my associates in my lifelong ambition to attain success.
Technical Skills
BusinessApplications - Microsoft Office Suite (Outlook, Word, Excel, Powerpoint, Access)
Operating Systems - Windows (XP, Vista, 7), Ubuntu Linux, Mac OS X
CRM Systems - Salesforce.com, Seibel CRM,Reflect Customer
Other Applications- SerifWebPlus, Photoshop, Microsoft Publisher
Professional Experience
Confidential, Sept 2012 - present Sanford, FL
Product Marketing (Consulting)
I am currently consulting with this SMB, assisting in their marketing activities, holding responsibility for:
- Label and collaterall design - Provided creative ideas for product labeling, website design and brochure design.
- Product launchand management - Promoted new green DfE product and managed the the sales process with potential partners.
- CRM and database creation/management - Implemented a new CRMsoftware for sales force automation and as a contact management tool.
- PR - Engaged with online media for a press release showcasing the new green DfE product.
- Social media marketing - Created and utilized linkedin and facebook in providing exposure for the company and as a platform in connecting with potential customers.
- New business development - Reached out to potential partners to formulate a distributor/wholesale network for the new product.
Confidential, Dec 2011 - Sept2012 Maidenhead, UK
Senior Direct Marketing Associate, UK and Ireland
My principal role involved the management of marketing campaigns for the specialisms of Enterprise Content Management (ECM) and Business Process Management (BPM).
- Designed, developed and implemented email marketing campaigns across various verticals by providing content/messaging, timeline planning and goal setting. Once the campaigns were executed, my administered my European-wide team and I to actively follow up with prospects and undertook the qualifying stage within the sales cycle.
- Lead a team of European-wide DMA's and implemented Six Sigma fundamentals for reporting and CRM related activities.
- New starter training and developing key relationships to ensure team collaboration and maintain a fun and focused attitude to attaining marketing and sales targets.
- Project Management: Held sole ownership of prospect and customer events that included a European wide BPM/ECM Roadshow with IDC. Involved in logistical and operational aspects for the events to be a success. Also provided product demo's in private meetings onsite at the events.
- Provided oversight of UK and European sales and marketing performance to the international director and also had the opportunity to provide input for theannual marketing plan.
Confidential, March 2009 - Nov 2011 Egham, UK
Account Executive, EMEA Events
- Managed the marketing and lead generation activities for events across several IT marketplaces, including Business Intelligence, CRM, Enterprise Architecture, BPM, Security and Risk Management, IT Outsourcing and CIO Forums, which resulted in successful email campaigns providing revenue for upcoming events.
- Supported in social media marketing (LinkedIn) and new business development.
- Internal engagement with delegate marketing and program management peers to align messaging and content for vendor prospecting.
- Owned the VIP sponsor program and sponsor launch day. This was a set of programs for prospective event sponsors, where I conducted lead qualification and interacted with C-level contacts from IT organizations. I recruited prospects, created agendas\' based on pre-event surveys, analyst content and project managed the whole process of each program.
- Undertook competitive analysis through attending external IT events and also internally engaged with Gartner's IT research executives on a weekly basis.
Confidential, July 2007 - Dec 2008 Egham, UK
Product Marketing Specialist - Logic & Non Visible Optics
Head quartered in Montreal with a global footprint, Future Electronics is the third largest semiconductor distributor in the world. I was part of the product marketing division in the EMEA headquarters.
- Client quotation on strategic projects. Clients included Dassault, Flextronics, Alcatel, Jabil, etc.
- Proposal creation for six EMEA regions to ensure that my business unit and the company were both profitable.
- Key account management and relationship buildingwith suppliers (Avago, ONsemi, NXP, Freescale, TI, STMicroetc)
- Market research - I analyzed end-user sales and supply chain data to create reports for internal use to show profitability levels over a period of time.
- Product promotion - Creation of promotional campaigns and incentives for internal sales organization to sell excess and end-of-life components.
- Administration and approval of all incoming orders.
- Overall sales support for internal sales organization.
Confidential, March 2005 - June 2007 London, UK
Sports Marketing (Internship)
Confidential, are a major semi-professional sports organization involved directly with the UK Soccer Association. Working for the sports marketing division my role involved:
- Development and implementation of marketing plan that showcased promotional elements and approaching potential sponsors.
- Public relations tasks involved engaging with regional, national and international media platforms.
Education
Bachelor of Arts in Marketing
References Available Upon Request