Marketing and Communications Specialist Resume Alpharetta, GA - Hire IT People

SUMMARY:

A high - performing marketing and communications strategist with expertise in successfully managing various sized marketing initiatives end-to-end by ensuring requirements align with campaign project goals and business objectives.
Ensures marketing campaign progress by controlling processes and activities in a results-oriented manner and ability to work effectively to meet tight deadlines regardless of possible setbacks.
Ability to seamlessly integrate campaign project teams, lines of business, and sales teams to sync up with campaign framework and processes while using demand generation best practices.
Takes pride in motivating, delegating, and supporting project teams while maintaining productive relationships with internal stakeholders.

EXPERTISE AREA:

Project Management/BA
Marketing & Communications
Budgeting & Schedule Control
User Experience / Usability Testing
Content Management Systems
Marketing Automation / Closed-Loop Reporting
SharePoint
Web & Information Design
Cvent/Lead Central/Eloqua/CCT/I-Nigma
Leadership & Organizational Behavior
MS Project/Visio/MS Office Suite
Adobe Creative Suite CC
Scope/Time/Budget

PROFESSIONAL EXPERIENCE:

Marketing and Communications Specialist

Confidential, Alpharetta, GA

Responsibilities:

Works under the direction of the head of Demand Generation to provide marketing and communication support for multiple Siemens’ divisions including: BT, DF, EM, PD, and PG.
Assists with the execution of program management processes including evaluation of target industries and overall campaign framework to drive engagement in business targets.
Assists with preparing and delivering pre-campaign briefings through creation and scheduling of emails and helping with the creative process to ensure each campaign is a success.
Assists with developing and executing integrated, multi-channel marketing campaigns to generate direct revenue via project planning and Eloqua marketing automation.
Works alongside insights and analytics to ensure targets are met and assists in making decisions around continuation or adjustment of campaign activity.
Helps drive campaign data segmentation and list selection utilizing Eloqua marketing automation.
Aides in ensuring all campaigns are delivered effectively, to deadline and in-line with business objectives and monitored for needed change.
Assists with monitoring campaign effectiveness and providing analysis and reporting with a solid grasp on the data collected for each campaign and how it is used.
Assists with the management, collection, scoring, distribution, and follow up of leads in Lead Central.
Assists in creation of project plan for marketing campaign projects.
Fully involved with the Eloqua/Cvent Integration.
A Demand Generation team member that supports the execution of effective campaigns integrated with the digital infrastructure.

Project Management

Confidential, Atlanta, GA

Responsibilities:

Managed marketing and communication projects for Medicaid, Medicare, and Ambetter members and providers for the state of Georgia from planning to close out with cross-functional teams.
Assists in process improvement through developing, implementing, and controlling policy and procedures for the department.
In charge of the creation, production, and editing of member and provider materials and website content while maintaining corporate branding style guidelines and adhering Department of Community Health (DCH) and Peach State Health Plan’s Compliance Department policies and procedures.
Assisted in executing web migration and SharePoint projects by gathering requirements, identifying stakeholders, putting together a comprehensive project management plan including risk analysis and change control process. Managed the creation of content, document repository, provided training on new processes, and getting sign off on deliverables and milestones.
In charge of managing project documentation such as status updates and other communications disbursed weekly, monthly, and quarterly.
Executes procurement management through vendor relations and contracts for various departments within pre-determined annual budget.

Project Management

Confidential, Atlanta, GA

Responsibilities:

Managed the entire home purchasing/selling process from start to closing beginning with identifying key requirements, stakeholders, budget, and timeframe while staying in compliance with the Georgia Real Estate Commission (GREC) and National Association of Realtors (NAR).

Project Coordinator

Confidential, Atlanta, GA

Responsibilities:

Reported directly to Director of Operations who managed a team of 50+ and assisted with project coordination of $60 million federal grant initiative to extend broad band into the state of Alabama.

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Marketing And Communications Specialist Resume

Alpharetta, GA

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