SUMMARY:

• Experienced IT Business Analyst/Project Manager with strong functional and technical skills.
• Successful change management specialist with broad experience coordinating multiple stakeholder’s priorities; including senior level management, community groups, and staff.
• Integral team member whose contributions and record of excellence have consistently been rewarded with increased responsibility and visibility.
• 6 years of professional experience with Strong Analytical and Documentation skills with expertise in Root Cause Analysis to permanently resolve issues.
• Hands on experience in Project Management, Business System Analysis, Testing, Reporting, Risk Analysis and Post Production.
• 4+ years of functional experience in CRM, Digital/Email Marketing, Social Media, Marketing research, Campaign Management, Content Management, App Merchandizing, UAT and Mobile application testing.
• Skilled in customer engagement and translating business requirements into technical specification.
• ITP(Internal Trusted Person) of Microsoft with Experience in resource management which involves onboarding and off boarding of associates, resource allocation based on billing and requirement of the project, approving access for applications and ensuring IT security processes are followed.
• Expertise in handling Qlikview, Tableau, Salesforce marketing cloud, Data warehousing tools and applications
• Specialized in Report generation, Dashboard creation and Performance analysis.
• Gained appreciation from stakeholders for planning and managing the Campaign launch of Microsoft 950 and 950XL mobile devices within a critical time line of 24hours.
• Microsoft, Salesforce Marketing Cloud - Business Analyst and Campaign Manager: Gather business requirement, analyze, plan, designing and launch email campaigns and messaging systems and fix realistic timelines. Managed and coordinated two teams comprising of 20 members.
• Analyze the response and outcome of the launched campaigns by extracting the data metrics using direct response marketing tools and techniques. Presenting the same to the stakeholders about what has been achieved and how to improvise the marketing plans in order to increase the customer response.
• Excelled as Digital marketing Manager, Analyst and App Merchandizer for end-to-end marketing of the application in Microsoft Store to provide a better customer experience in Windows phone store that brings increased revenues for Microsoft.
• Extracting promotion based reports from database using querying languages and transferring them to the reporting tools such Qlikview and tableau. Analyzing and providing executive dashboards to the business stakeholders. Boost the relevant content items based on the business objective and content performance. Manage Collections based on the discussion from Local store managers and global store managers.
• Expertize in Mainframe development - Transaction Processing Facility
• Designed application in agile methodology and test driven development. Demonstrated ability to lead technical teams and to deliver customer needs in terms of technology solutions.
• Developed an automated tool for App promotion which reduced the manual effort and time spent on programming each app into its promotional slots.
• Well-versed in writing & documenting Business Plan, Requirements document, Functional Specification document and test cases.
• Experience with writing basic Java codes, SQL, html, Transaction processing facility (TPF).
• Excellent communication and interpersonal skills, team player and self-starter. Proven experience on Process Improvement and ability to learn and master new business functional areas.

TECHNICAL SKILLS:

Software Development Methodologies: Agile, Waterfall, Scrum

Computer system: Mainframe- IBM 360

CMS: SharePoint

Design Tools/software: Salesforce Exact Target, Direct Target dashboards, Qlikview, Tableau, App Merchandizing and Programming Tool, Microsoft Publisher Tool, Search Boost Tool, Eclipse, Tomcat, Citrix, Vm4

Databases: SQL Server, Oracle

Office Suites: MS Office, Open Office

PM Tools: Microsoft Project, JIRA

Operating Systems: Windows, Unix, Linux

Testing: Mobile and Email testing

Programming Languages: C++, Java, HTML5, XML, SQL,TPF

PROFESSIONAL EXPERIENCE:

Confidential

Campaign Manager and Analyst

Technology: HTML5, XML, SQL Scripts and CSS

Operating Systems and Tools: Salesforce marketing cloud-Exact target, JIRA, Direct response dashboard,CMS, MDR dashboard, SharePoint, Windows 7, XP, Linux, Google Sheets, Google Slides, Google Docs, Google Drive

Responsibilities:

• Analyze and define business strategy and determine Campaign architecture requirements to achieve business goals.
• Translated business requirements into detailed work flow and designs and formulate strategic plans for campaign development to sustain future project objectives.
• Gathered detailed business requirements and use cases, and translate technical specifications into product requirements.
• Created team strategies for best user experience and established project scopes of work; communicated project deliverable timeframes and benchmarks to business/customers.
• Developed campaign designs and structure, content management, monitoring and reporting components, task and service implementations, work management, process start and control, event handling, integration components and product launch.
• Managed the technical teams by constantly interacting with them and making sure that there is no delay in the deliverables.
• Identify and monitor tracking/KPIs, Manage metrics capture and reporting, and mentors the mature use of the KPIs and monitoring performance through Direct Response and MDR dashboards etc.
• Discussion of the same with stakeholders to analyze the achievements and suggesting improvisation.
• Performance tuning and problem solving in email and messaging launch. Execution of Test cases to ensure the best practices are followed.
• Expertise in creating Features, Epic, User Stories, and Estimation of effort needed for the completion of task and recording the tasks in JIRA.
• Suggested architectural improvements, design and integration solutions, and formulate methodologies to optimize object-oriented system.
• Provided problem analysis technical direction to development teams and oversight of the software development and testing process.
• Employ A/B testing for optimization and User acceptance testing on emails and mobile platforms to ensure the best user experience.
• Ensured on-time, quality release of systems and components and organized end-user trainings.
• Provided complex recovery solutions to safeguard critical data. Process oriented and experienced in project, quality, issue and risk management methodologies.

App Merchandi s ing Manager and Analyst

Technology: XML, SQL Scripts and CSS

Operating Systems and Tools: Qlikview, Tableau, App Merchandizing and Programming Tool, Collections Programming Tool, Microsoft Publisher Tool, Search Boost Tool, Featured App Promotion Tool, Microsoft Office

Responsibilities:

• Discussion with the Global Stakeholders based on the current requirement of app promotion and agreement with the app developers.
• Creating a plan for the global content promotion and constantly refreshing the local contents based on country specific promotions.
• SME on Content Management and Merchandizing tools.
• Discuss on the revenues, targets and techniques to improvise user experience
• Analysis of suitable channel for promoting the apps and scheduling the same for the agreed period of promotion.
• Analyzing Apps performance and potential apps are provided better visibility by using search boost techniques to increase the download and thereby increasing the revenue.
• Extracting and creating reports using Qlik View, analyzing and providing the same to the client in a presentable form.
• Constant interaction with the local merchandisers to provide instant support for locale specific requests/tasks/reports
• Delegating the task within the team and ensure implementation of defect free promotion.
• Investigate on bugs and issues faced and report them to the technical teams
• Provide suggestions to improvise the merchandizing tools from a user perspective to make the content promotion more effective and easier.
• Manual Testing and Mobile Testing of the promoted app is done with the provided devices and web based applications.
• Documenting the features of the merchandizing tools and conducting knowledge transfer to the local teams whenever necessary.

Systems Enginee

Technology: Mainframe-Transaction Processing Facility (TPF), Assembler, TPFgi, TPFdf

Operating Systems and Tools: Citrix, Vm4, TPF toolkit

Responsibilities:

• Interacting with different teams of Global reservation system(Pricing and scheduling) which involved gathering business requirements, implementing code changes, developing use cases, test cases, UAT support, Production Support.
• Develop new enhancements as per the delivery methods on time
• Analyzing the defects, providing suitable solution and fixing the same
• Deliver quality deliverables and perform the code review as per standards to minimize the defects.
• Interacted with the Quality Assurance team to ensure a defect free delivery
• Involved in Unit Testing and Integration Testing.
• Coordinating and Deploying the application on different environments (Test, QA, PROD)
• Scheduling and verifying the batch processing, System backup, restore and recovery
• Developed reusable templates and reusable components at various phases of the project.
• Estimation of effort needed for the completion of task and recording the tasks using ticketing tool.
• Responsible for imparting client system knowledge to the new team members inducted into the Project as well as knowledge about the existing internal tools and project.
• Ensured a smooth transition of the project from the inception to its deployment in the Production.